What Role Does Social Media Play in Press Release Strategy?

In this episode of PR & Marketing Insights, host Emily Roberts sits down with public relations strategist Mark Stevens to explore the growing role of social media in modern press release strategy.

Discover how businesses and organizations are using social media platforms to amplify press releases, extend their reach, increase audience engagement, and maximize brand visibility. Learn why traditional press release distribution alone is no longer enough and how integrating social media can transform announcements into meaningful conversations that drive awareness and impact.

What is Silverback Press Release?

Silverback Press Release is a press release creation and distribution service that helps brands publish news stories across multiple online news sites (claimed to include major publishers). It handles writing, editing, and distributing press releases for clients, then sends back live URLs/results once published.