The Product Marketing Experts

Christy is knee-deep in a positioning sprint at Airtable, making her the perfect person to learn from when it comes to shaping how your company’s product is perceived in the market. Good positioning is the merging of your company’s aspirations with what is possible today – easier said than done for PMMs trying to strike that balance. Daniel and Christy also discuss the confusion around the difference between positioning, messaging, and copy. Tune into this first episode of the mini-series to hear Christy correct common product positioning blunders and break down a positioning sprint from beginning to end.

Show Notes

Connect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/
Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach  

Questions covered in this episode:
  1. What’s your elevator pitch for Airtable? 
  2. How did you come up with that? 
  3. Did you use a framework to write it?
  4. When do you know it’s working? 
  5. How do you know when your positioning is ready to ship? 
  6. How often do you update the positioning for your company? 
  7. How do you keep new features/products organized within a larger positioning framework?
  8. How do you research when working on positioning? 
  9. Have you ever launched new positioning and realized it failed? 
  10. What’s the one book a product marketer must buy if they’re going to own their company’s positioning? 
  11. Who is another product marketing leader we should interview for this series?

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.