Dig In

Clodagh has spent 23 years at Coca-Cola working in innovation and research in the USA, South Africa, and Japan (to name a few places!). Tune in to this discussion to learn how her experience in innovation makes her a better researcher, why she loves out-of-the-box solutions to classic business problems, and more.

Show Notes

Clodagh Forde, Senior Manager of Human Insights at Coca-Cola was a delight to have on the podcast. Meagan chats to Clodagh about:
  • How she ended up in research, and then innovation, and then research again
  • Why she's a better researcher because of her time spent working in creativity and innovation
  • How she brought design thinking to her research practices
  • The impact of a few key mentors on her career trajectory
  • The rationale behind Coca-Cola's consolidation of 450 global brands to 180
  • How she and her cross-functional team are assessing research tools for the business's innovation practice
  • The distinction between human and consumer insights within Coca-Cola

What is Dig In?

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.