Dig In

Clodagh has spent 23 years at Coca-Cola working in innovation and research in the USA, South Africa, and Japan (to name a few places!). Tune in to this discussion to learn how her experience in innovation makes her a better researcher, why she loves out-of-the-box solutions to classic business problems, and more.

Show Notes

Clodagh Forde, Senior Manager of Human Insights at Coca-Cola was a delight to have on the podcast. Meagan chats to Clodagh about:
  • How she ended up in research, and then innovation, and then research again
  • Why she's a better researcher because of her time spent working in creativity and innovation
  • How she brought design thinking to her research practices
  • The impact of a few key mentors on her career trajectory
  • The rationale behind Coca-Cola's consolidation of 450 global brands to 180
  • How she and her cross-functional team are assessing research tools for the business's innovation practice
  • The distinction between human and consumer insights within Coca-Cola

What is Dig In?

Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.