It started with a nickname. Then became a joke. And somehow… a 6-figure DTC brand. In this episode, Ryan Rock shares how Fatboy was born and how he turned culture, community, and UGC into a real business.
Jim sits down with Ryan Rock to tell the unconventional story behind Fatboy - a brand that started as a laugh between friends and ended up hitting six figures. From pop-up marketing to micro-influencer strategy, Ryan breaks down what it really takes to turn momentum into money (without VC money or fancy tactics).
Key Topics Covered:
- How Fatboy started from an inside joke
- The early wins and major milestones
- UGC-first growth and creative content plays
- Pop-ups, local events, and offline hustle
- Building clubs and communities around the brand
- Micro-influencer and word-of-mouth strategy
If you’re thinking about launching a DTC brand — or want to grow without paid ads — this episode is packed with scrappy tactics and founder truths.
Resources:
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What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.