Optimize

Join Nate Matherson as he sits down with John Collins for the twenty-first episode of the Optimize podcast. John is a content marketing consultant who partners with startups and corporations to build or reignite their content programs. For this episode, Nate discusses the survey results of data compiled by John and Nigel (Organic Growth) so that all content and SEO professionals can improve their workflows, KPIs, content structure, value propositions, and CTAs. John and Nate cover a variety of topics related to trust, sales, content formats, AI, and more! The research was conducted on behalf of OGM and John Collins by Incite Fusion, a global market research firm, in the summer of 2023. A total of 558 responses were received from people purchasing software on their employer's behalf. The majority of respondents held senior positions in their organizations - 66% were senior managers or above, with 23% coming from the C-suite or executive team. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with John on LinkedIn

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com