Pushing Back on Advertising Tax Legislation

AAF D10 Webinar - Pushing Back on Ad Legislation
 
The AAF D10 Webinar discussed strategies to oppose ad tax legislation, using Nebraska's experience as a case study. Robert Richardson and Cassi Warren detailed how they formed a coalition with the Nebraska Broadcasters and Press Associations, ANA, and the National Federation of Independent Businesses to oppose a 7.5% ad tax. They emphasized the importance of early preparation, building relationships with legislators, and leveraging national resources. Despite initial success, a reduced 5.5% tax on digital advertising was still imposed on large companies. The speakers advised staying informed, building local networks, and using personalized communication to influence legislative decisions.

What is ADTENTION! The American Advertising Federation Tenth District Podcast?

Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, and promotes the value of ethical and transparent advertising. Find out more at aaf10.org today.