WTF is Strategy?

This story was originally published on HackerNoon at: https://hackernoon.com/wtf-is-a-strategy-bcaa3fda9a31.
“Strategy” — one of those words folks like to throw around to sound important. “We need a strategy…” or “what’s the strategy?” an executive may say. Everyone in the room nods in agreement. “Yeah, we need a better strategy.” Except half the room can’t describe what strategy is or how to get one.
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