This episode is brought to you by
Commerce.
What does it take to become a household name — and why does it matter?
In this episode of Retail Remix, host Nicole Silberstein is joined by James May and Barry Thomas from global data and analytics firm Kantar to unpack the findings from the 20th annual BrandZ Report, which ranks the top 100 most valuable global brands.
They dive into the forces shaping brand value today, why retail brands are on the rise and what lessons others can learn from this year’s leaders. Together, they explore:
- Why brand is a company’s most valuable asset and the common traits of the world’s most valuable brands;
- Whether the era of U.S. economic exceptionalism is nearing an end;
- Why disruption is such a powerful brand-builder, as evidenced by brands like Amazon and ChatGPT; and
- How retailers can follow the playbook of brands like Walmart and Costco to build stronger, more meaningful connections with consumers.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.