Full Stack Radio

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In this episode, Adam talks to Benedikt Deicke about building Userlist.io, a new email automation product for SaaS businesses that he recently launched with his co-founder Jane Portman.

Show Notes

Topics include:
  • The risks and technical challenges of building client-side API integrations and why Benedikt decided to focus on a server-side integration for launch
  • Building Userlist with Ember instead of trendier tools like React
  • How the Ember app authenticates with the Rails API
  • Strategies for keeping email deliverability high for Userlist's customers
  • How Benedikt built Userlist's complex segmentation engine by creating a custom AST structure and compiling it to SQL
  • How the automation and email scheduling system works

What is Full Stack Radio?

A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.