The E-Bike Boom: How Upway Is Winning the Million-Bike Market

E-bikes are booming—nearly as many were sold in the U.S. last year as electric cars. But while EVs get the attention, e-bikes are quietly reshaping how people move, cutting emissions, making urban life easier, and recreation more fun.

The catch? Buying an e-bike is easy. Reselling one isn’t.

That’s where Upway comes in. They’re building the Carvana for e-bikes—a seamless resale marketplace with accessible pricing, warranties, home delivery, and easy returns. And the industry is taking notice.

This week, Max Renson, U.S. General Manager at Upway, joins us to talk about why resale is the missing piece of e-bike adoption, how Upway is powering returns for brands like Aventon and Rad Power Bikes, and what it takes to turn secondhand e-bikes into a mainstream, trusted option.

E-bikes are taking off. Upway is making sure nothing slows them down.

Show Notes

Guest: Maxime Renson

Company: Upway

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