Supercool

E-bikes are booming—nearly as many were sold in the U.S. last year as electric cars. But while EVs get the attention, e-bikes are quietly reshaping how people move, cutting emissions, making urban life easier, and recreation more fun.

The catch? Buying an e-bike is easy. Reselling one isn’t.

That’s where Upway comes in. They’re building the Carvana for e-bikes—a seamless resale marketplace with accessible pricing, warranties, home delivery, and easy returns. And the industry is taking notice.

This week, Max Renson, U.S. General Manager at Upway, joins us to talk about why resale is the missing piece of e-bike adoption, how Upway is powering returns for brands like Aventon and Rad Power Bikes, and what it takes to turn secondhand e-bikes into a mainstream, trusted option.

E-bikes are taking off. Upway is making sure nothing slows them down.

Show Notes

Guest: Maxime Renson

Company: Upway

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What is Supercool?

Low-carbon innovations are scaling. But innovation alone doesn't win markets. Adoption does. Each week, climate entrepreneur Josh Dorfman talks with the founders, CEOs, and executives who win customers, grow revenue, and capture market share—by making their low-carbon solutions the industry’s preferred choice. Without adoption, the clean energy transition falters. With adoption, we build the low-carbon future. Supercool reveals how we get there.