Subscribe
Share
Share
Embed
Have you ever wondered what makes a truly unforgettable experience stand out from the usual client interactions that often end up looking pretty much the same? It's not just the fancy website or the five-star venue or the fancy menu.
The answer might surprise you, but it's all about intuitive service and brand standards. It's about understanding that clients aren't just looking for transactional interactions, but for a deeply personalized and memorable journey, and brands like the Ritz, the French Laundry, and The Four Seasons know this all too well.
Brand Standards are not SOPs (Standard Operating Procedures). They are the heart and soul of your business, the essence of what you represent, and the promise you make to every client. While SOPs are about the mechanics of running your operations, Brand Standards are about the values, principles, and unique qualities that define who you are as a brand. They guide your team in delivering an unparalleled, consistent experience that's impossible to copy, setting you apart from the crowd and elevating your brand to a whole new level…. not just in terms of services provided, but in terms of the emotions and memories you help create.
But how do your set these brand standards?
Emily Coyne Events | instagram | Tiktok
---
The answer might surprise you, but it's all about intuitive service and brand standards. It's about understanding that clients aren't just looking for transactional interactions, but for a deeply personalized and memorable journey, and brands like the Ritz, the French Laundry, and The Four Seasons know this all too well.
Brand Standards are not SOPs (Standard Operating Procedures). They are the heart and soul of your business, the essence of what you represent, and the promise you make to every client. While SOPs are about the mechanics of running your operations, Brand Standards are about the values, principles, and unique qualities that define who you are as a brand. They guide your team in delivering an unparalleled, consistent experience that's impossible to copy, setting you apart from the crowd and elevating your brand to a whole new level…. not just in terms of services provided, but in terms of the emotions and memories you help create.
But how do your set these brand standards?
Emily Coyne Events | instagram | Tiktok
---
Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
----
Podcast Production or Podcast Guesting Services - https://www.earfluence.com/wfr
Podcast Production or Podcast Guesting Services - https://www.earfluence.com/wfr
Creators & Guests
What is Weddings for Real?
Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by The Planner’s Vault’s Megan Gillikin, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you might even hear some crazy wedding stories along the way!