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Have you ever wondered what makes a truly unforgettable experience stand out from the usual client interactions that often end up looking pretty much the same? It's not just the fancy website or the five-star venue or the fancy menu.
The answer might surprise you, but it's all about intuitive service and brand standards. It's about understanding that clients aren't just looking for transactional interactions, but for a deeply personalized and memorable journey, and brands like the Ritz, the French Laundry, and The Four Seasons know this all too well.
Brand Standards are not SOPs (Standard Operating Procedures). They are the heart and soul of your business, the essence of what you represent, and the promise you make to every client. While SOPs are about the mechanics of running your operations, Brand Standards are about the values, principles, and unique qualities that define who you are as a brand. They guide your team in delivering an unparalleled, consistent experience that's impossible to copy, setting you apart from the crowd and elevating your brand to a whole new level…. not just in terms of services provided, but in terms of the emotions and memories you help create.
But how do your set these brand standards?
Emily Coyne Events | instagram | Tiktok
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The answer might surprise you, but it's all about intuitive service and brand standards. It's about understanding that clients aren't just looking for transactional interactions, but for a deeply personalized and memorable journey, and brands like the Ritz, the French Laundry, and The Four Seasons know this all too well.
Brand Standards are not SOPs (Standard Operating Procedures). They are the heart and soul of your business, the essence of what you represent, and the promise you make to every client. While SOPs are about the mechanics of running your operations, Brand Standards are about the values, principles, and unique qualities that define who you are as a brand. They guide your team in delivering an unparalleled, consistent experience that's impossible to copy, setting you apart from the crowd and elevating your brand to a whole new level…. not just in terms of services provided, but in terms of the emotions and memories you help create.
But how do your set these brand standards?
Emily Coyne Events | instagram | Tiktok
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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
Feeling the pull to pause and realign? Join me October 27–30 in Ocean Isle Beach, NC for my Restore & Realign Retreat, only a few spots left! Reserve yours here: https://www.theplannersvault.com/restore-realign-retreat-application
Creators and Guests
What is For Real: Life, Leadership, & Unlearning?
For Real is a top 1% podcast for high-achievers who look successful on paper but feel like they’re one group text away from burning it all down. Hosted by Megan Gillikin - serial entrepreneur, business coach, keynote speaker, and recovering people pleaser - this show explores burnout, boundaries, identity shifts, and the brave act of unlearning who you thought you had to be.
With unfiltered conversations, “I thought it was just me” moments, and just enough humor to keep it from feeling like group therapy, For Real is your permission slip to evolve.
Formerly Weddings for Real - and glow-ups look good on us.