Product marketers are the quarterback of the product launch, but even the best PMMs can’t throw the ball and catch it themselves; it takes a team effort and lots of planning. In this week’s episode, we’ll touch upon the specifics of product launch strategy- how to keep your cross functional teams informed, prioritize over the long term, and bundle launches all while keeping your customer’s perspective at the forefront.
A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.