Is building an audience worth it?

This week, we talk about whether or not building a personal audience is a good way to attract customers.

Show Notes

Other topics this week:

• Less Annoying CRM hit $3 million ARR, and the tweet about it got a lot of engagement.
• Rick paid out referral rewards to his clients.
• Rick explains his buyer journey exercise.
• Rick reflects on the value of customer appreciation.
• Tyler has been a guest on several other podcasts.
• We discuss how to react when a competitor launches.
• We discuss the idea of building buffer into everything we do, and how it relates to the startup to last philosophy.

What is Startup to Last?

Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.