Matt Vojacek interviews Nina Zivkovic, Design Director at Ready, during Content Adventure in Pittsburgh, PA.
Nina discusses genuine partnerships and influencer collaborations in the consumer-to-consumer (C2C) space. She shares her experiences working with celebrities like Aaron Donald, Jessica Pegula, and Kenny Pickett, emphasizing the significance of attention to detail. Nina underscores the necessity of strong communication, clear ownership, and a balance of efficiency, professionalism, and flexibility when collaborating with high-profile talent on tight schedules.