The Varosity AI GTM Report

Episode 37. Today the agentic era got a Big Four stamp: PwC and OpenAI shipped voice-and-digital agents into the front line of customer engagement, unifying marketing, sales, commerce, and service. We also cover Sprinklr's push to measure and influence how your brand shows up inside AI answers, Tenon folding marketing natively into the ServiceNow AI Platform, Europe's fast-approaching AI disclosure deadline and what it means for any GTM team publishing AI media, eye-popping AI-commerce conversion data, and the first sustained sign the AI economy is paying for itself.

Show Notes

Episode 37. Today the agentic era got a Big Four stamp: PwC and OpenAI shipped voice-and-digital agents into the front line of customer engagement, unifying marketing, sales, commerce, and service. We also cover Sprinklr's push to measure and influence how your brand shows up inside AI answers, Tenon folding marketing natively into the ServiceNow AI Platform, Europe's fast-approaching AI disclosure deadline and what it means for any GTM team publishing AI media, eye-popping AI-commerce conversion data, and the first sustained sign the AI economy is paying for itself.

Today's stories:

  • PwC + OpenAI put agents on the front line — an agentic contact-and-service offering built on OpenAI's multimodal APIs, unifying marketing, sales, commerce, and service. (CX Today, Agile Brand Guide)
  • Sprinklr Summer '26 — LLM Insights — measure and influence how your brand appears in AI-generated answers (AEO/GEO), plus sub-second voice AI agents. (Sprinklr, CX Today)
  • Tenon + ServiceNow — marketing automation embedded natively in the ServiceNow AI Platform for omnichannel orchestration on one customer view. (Agile Brand Guide)
  • EU AI Act Article 50 disclosure clock — transparency rules enforceable August 2; July 22 is the Code of Practice signatory deadline. Why the publishing brand — not the model — owns the obligation. (AI Act, Sidley)
  • AI commerce data — AI-referred traffic surged 393% in Q1 2026 and converted 42% higher than standard search (Digital Commerce 360 & ReFiBuy). (Agile Brand Guide)
  • AI economy turns a corner — global AI sales hit $25B, clearing ~$21B in data-center/chip depreciation for a second straight quarter (Exponential View). (GuruFocus)

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What is The Varosity AI GTM Report?

Your daily ten-minute read on where AI meets go-to-market. Host Jack King breaks down the day's breaking AI news for sales, marketing, and revenue teams — generative video, voice and music models, AI agents, and the tooling that's reshaping how companies sell. Sponsored by Varosity.ai.