5THWAVE - The Business of Coffee and Hospitality

In a new three-part series, we're exploring the exciting growth potential for coffee businesses in India - from international chains and the rise of specialty coffee to the increasing recognition of Indian grown coffees.

To kick things off, we're speaking with Deepa Krishnan, Chief Marketing Officer of international powerhouse Tata Starbucks - a joint venture between Starbucks and India's Tata Consumer Products.

In this fascinating conversation Deepa shares insights on Tata Starbucks’ expansion strategy, how Indian coffee culture is evolving and what is driving this vast and vibrant market.

Credits music: "My Love" by Baron Goodlove in collaboration with The Coffee Music Project and SEB Collective

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What is 5THWAVE - The Business of Coffee and Hospitality?

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast