Most outdoor living pros, hardscapers, and landscapers sell features — patios, decks, fire pits — without uncovering the deeper pain their clients are trying to solve. And that’s exactly why they lose jobs to competitors with weaker skills but stronger listening.
In this episode, you’ll learn:
- Why clients are twice as motivated by avoiding pain as they are by gaining pleasure.
- The exact questions that uncover hidden pain points and create urgency to buy.
- How shifting from “feature selling” to “pain solving” builds trust, closes more deals, and attracts premium clients.
Hit play now to discover how to stop being replaceable and start winning more outdoor living projects with confidence and clarity.
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Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.