Uncommon Brands

Join Parker in an inspiring conversation with Lauren Dellinger, President of Headbands of Hope. Lauren shares the incredible mission behind Headbands of Hope: for every headband purchased, one is donated to a child with an illness, with over a million donated globally since 2012. She dives into the brand's growth strategies, from leveraging public speaking to building robust wholesale partnerships. Lauren also offers valuable lessons from her extensive experience in trade shows, highlighting the importance of strategic presentation, packaging, and managing relationships with diverse retailers, all while staying true to their powerful mission.

What was covered:
  • A Mission-Driven Brand
  • Building Community & Relationships
  • Wholesale & Growth Strategies
  • Navigating Business Challenges
  • Product Presentation & Marketing

Parker Nash:
 Lauren Dellinger of Headbands of Hope


What is Uncommon Brands?

How do you build a DTC brand that breaks out in a noisy world?

The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.

This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.

Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.