CEOAFTERDARK

Join George Kapernaros as he sits down with Steven Sashen, the creative force behind Xero Shoes. Steven shares his eclectic journey from stand-up comic to footwear innovator, revealing how personal challenges with traditional shoes led him to rediscover the benefits of barefoot running.

A heartening chat unfolds about Sashen's company, which sprouted from a simple sandal design to an international brand, emphasizing the importance of customer feedback and fortunate encounters in the industry.

00:00 Introduction
03:16 Footwear shapes form; barefoot running improves form.
08:20 Customizable sandals led to ready-to-wear shoes.
10:13 DIY sandal kit changed lives through shoe design.
13:51 News media overhyped shoe injury reduction claim.
17:57 Incorrect footwear weakens foot muscles and joints.
22:01 Creating curiosity, questioning beliefs, and promoting change.
24:55 Optimistic outlook, setbacks, frustration, and disappointment.
27:49 Equity crowdfunding opened investment to non-accredited investors.
31:17 Growing interest in minimalist shoes and optimism.
36:02 Validate your product and be realistic.
38:07 Move on from unattainable experiences and perceptions.
41:51 Robert confronts Kevin’s unimpressive business offer.

Guest Link:
https://www.linkedin.com/in/sashen/

Ready to be inspired by an entrepreneur's path forged from passion to international success? Tune in and unearth how a dash of luck and heaps of dedication can turn an idea into a movement. Don't forget to share your thoughts with us and join the ride through riveting entrepreneurial stories! Lastly, reach out to George if you have a fascinating business story to share!

What is CEOAFTERDARK?

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.

We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.

This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.

So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.