Show Notes
Today’s guest is David Kilkelly. David is the co-founder of
BlinkBack, a creative video production studio that specializes in helping clients create marketing campaigns with video.
David started his career as a university video instructor, and he’s made his way back to education by helping entrepreneurs create content that amplifies their business and message across the web. It’s not easy to leave behind a consistent salary and venture out on your own. But that’s exactly what David did. And it’s a decision he points to as a defining moment in his 30-year career.
Like every entrepreneur, David has constantly refined his approach to pricing. His philosophy has always been to charge as much as necessary to make it worth his time. But following through and executing on this model can be incredibly hard, especially as he’s grown and matured as a creator and business owner.
David has worn many hats in his career, but these days he’s focused on helping entrepreneurs create content for platforms such as LinkedIn. He’s seen a shift in the way we do business online, and believes that video can be extremely useful in building brand loyalty and trust, as well as amplifying the personality of your business.
In this episode, we dive into why video is still on an upward trend, especially on platforms like LinkedIn. We also discuss how video allows you to super charge the connection you have with potential clients, and why pricing is more straightforward and simple that you might think.
"Changing isn’t really difficult when you run your own thing. You can switch and flip and turn and respond to the market. If one thing is not working, you can do something else." ~ David Kilkelly
In this episode David talks about:
- Why video is still poised to be the best medium for connecting with clients in the future.
- How David determines his pricing and how he communicates those prices to his clients.
- Why he is betting on LinkedIn as his social media channel of choice, and how video plays into the success of the platform.
Main Takeaways
- Newer generations are growing up with video everywhere, so it’s a natural medium to interact with. This trend will only continue to grow as video becomes more and more the medium of choice.
- With video, the behind-the-scenes and planning work can take as long as the filming and editing. Making sure your clients are informed about everything that goes into the service you are providing, is a good way to negotiate.
- B2B professionals are the main users of LinkedIn, and it’s far less saturated and “noisy” than Facebook. Your video content can have a much larger impact there than anywhere else.
Important Mentions in this Episode