The FMCG Marketing Daily | 13 Marketer Moves to Know About | French distiller Les Bienheureux nears Campari | How Cava outperforms in fast casual

The FMCG Marketing Daily — August 16, 2026 In this episode: • A wave of CMO hires and marketing leadership changes across consumer brands in August signals where FMCG and challenger brand categories are placing their strategic bets. • Campari's near-disposal of its Martinique rum business raises a sharp question about portfolio pruning strategy — and what happens to challenger distillers who inherit legacy spirits brands. • Cava's ability to drive brand heat with a deliberately lean marketing budget is a direct challenge to the assumption that share of voice requires share of spend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.