Today we show you how to do a Jobs to Be Done (JTBD) interview with a live example with one of my former clients, Ryan Findley. He is the Chief Learning Officer at Learn to Win, and helped launch the company as well as serve as the company’s founding Head of Product.
I invited him to talk about the JTBD framework and how PMs can use this powerful approach in their work. This is another tool that fits in the tool belt for any PM and is also useful for sales, marketing, and company leaders. The insights inform everyone involved in the buying journey for your leads and customers.
Practical Product is the most actionable and practical podcast for B2B and SaaS Product Managers. This show is hosted by Jason Evanish, a Product Manager for over 12 years as a Founder, coach, and early-stage Product Leader.
Practical Product will talk about building a great strategy, avoiding pitfalls, balancing the many demands of a career in product management, and so much more.
We have many awesome guests lined up, some you've heard of in the Product Management space and some lesser-known, yet very talented PM's that you should get to know.
Follow the show and get ready to learn the practical product advice you've been dying to hear.
Get more product advice on Jason's blog: https://jasonevanish.com
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Get coaching from Jason or take his course: https://becustomerdriven.com