The future for the beef market with Bord Bia's Mark Zeig

Earlier this year, Dutch supermarket group Jumbo confirmed that it intends to slowly remove Irish beef from its shelves as part of its new supply chain policy.

This is a policy that involves creating a fully Dutch beef supply chain.

But what does this mean however for Irish farmers and what if other countries follow suit? Agriland editor, Stella Meehan sat down with beef sector manager at Bord Bia Mark Zeig to discuss this prospect.

In this podcast, he discusses cattle supply, consumer preference, food inflation and what the Mercosur deal might mean in the short-term.

What is AgriFocus?

The Agri Focus Podcast Series is brought to you by the team in Agriland. In each episode Stella Meehan, joined by an industry expert , takes a closer look at some of the key issues that directly impact on farmers and farming, rural communities and the agricultural sector both in Ireland and beyond.