WEBVTT NOTE This file was generated by Descript 00:00:00.050 --> 00:00:02.809 James: Welcome back to Behind the Madness where we talk about business 00:00:02.809 --> 00:00:07.009 growth, ways to work smarter and the fundamentals of business, all geared to 00:00:07.009 --> 00:00:09.030 unlocking your brand's peak performance. 00:00:09.770 --> 00:00:14.089 I'm your host James Roberts owner and founder of Method and today we're talking 00:00:14.089 --> 00:00:16.400 about the FAQ's of buyer personas. 00:00:16.759 --> 00:00:19.250 We've already had a previous episode about buyer personas, but this time 00:00:19.250 --> 00:00:23.140 we're going to try and unlock a few questions that we've been asked and 00:00:23.140 --> 00:00:26.636 really kind of get into the nuts and bolts, with some simple answers to 00:00:26.636 --> 00:00:28.256 kind of help you guys get on your way. 00:00:28.256 --> 00:00:31.206 We've had a load of questions from clients and we've had a few questions come in 00:00:31.236 --> 00:00:34.126 over our email which I'll get into in a minute and really we're just going to try 00:00:34.156 --> 00:00:37.186 and answer those questions and make it a little bit simpler to understand uh, your 00:00:37.216 --> 00:00:38.366 buyer personas and get going with them. 00:00:38.796 --> 00:00:40.996 But before I jump in, I wanted to do a bit of admin and ways 00:00:40.996 --> 00:00:42.046 you can contact the show. 00:00:42.726 --> 00:00:45.046 We've got some great content going out over Instagram, where 00:00:45.046 --> 00:00:47.576 you can find us at hello_method. 00:00:47.986 --> 00:00:50.866 And we also have a dedicated email address, which is 00:00:50.966 --> 00:00:53.856 podcast@hellomethod.co.uk. 00:00:54.236 --> 00:00:57.386 You can give us any feedback, ask any questions and we'll try and answer 00:00:57.386 --> 00:00:59.216 them on future episodes like this one. 00:00:59.576 --> 00:01:02.336 So without any more delays, let's jump into today's episode 00:01:02.816 --> 00:01:05.259 FAQ's on buyer personas. 00:01:11.321 --> 00:01:12.551 Afternoon, Marcus, how are you doing? 00:01:14.621 --> 00:01:15.731 I'm very well I'm very well. 00:01:15.731 --> 00:01:18.801 So Marcus is going to jump on the pod today to probably throw a few questions 00:01:18.801 --> 00:01:25.371 my way and I'm going to try and answer them without the use of Google. 00:01:25.511 --> 00:01:29.591 So really what we're trying to do today, Marcus is I guess just kind of 00:01:29.651 --> 00:01:31.811 get some basics around buyer personas. 00:01:32.291 --> 00:01:35.171 Get the, kind of the questions that we've had, obviously have come in, 00:01:35.231 --> 00:01:39.311 get them answered and really just kind of help people along the way 00:01:39.401 --> 00:01:41.421 around buyer personas, correct?. 00:01:41.651 --> 00:01:43.451 Marcus: Yeah, no, no, that sounds perfect. 00:01:43.451 --> 00:01:44.531 We've got these questions here. 00:01:45.271 --> 00:01:47.581 There's some good ones oh, I see, there's some good ones. 00:01:47.611 --> 00:01:48.211 I Really. 00:01:48.331 --> 00:01:51.271 I'll be checking to make sure that you really aren't using Google on these. 00:01:51.331 --> 00:01:53.431 So be prepared. 00:01:53.551 --> 00:01:53.871 James: Excellent. 00:01:54.541 --> 00:01:58.351 So buyer personas a quick overview and then should we just go over that to start 00:01:58.351 --> 00:02:04.471 off with buyer personas are really where every marketing, sales, business should 00:02:04.531 --> 00:02:09.831 should start without them you're really just pissing in the wind I'd imagine 00:02:10.051 --> 00:02:10.481 Marcus: Absolutely. 00:02:10.481 --> 00:02:10.721 James: yeah? 00:02:10.961 --> 00:02:13.081 So we love buyer personas. 00:02:13.111 --> 00:02:16.201 We love talking about buyer personas, mainly because so many people still 00:02:16.201 --> 00:02:21.931 don't have them, still struggling to get them sorted, which then just hampers 00:02:22.441 --> 00:02:26.841 really how they go about doing all of their marketing and all of their sales. 00:02:27.901 --> 00:02:33.001 But, I'm going to put a few things out there, it's better to have something 00:02:33.001 --> 00:02:37.481 in place, the nothing at all and it doesn't have to be set in stone. 00:02:37.941 --> 00:02:42.441 Buyer personas can be changed, they can be reviewed, they should be reviewed. 00:02:42.985 --> 00:02:43.415 Marcus: Absolutely. 00:02:43.495 --> 00:02:46.075 James: And it's not rocket science. 00:02:46.075 --> 00:02:50.695 We've looked at them before, and we've had them come in here, which are you I 00:02:50.695 --> 00:02:53.435 think I said on the last part that it was almost like we've a binder we've got 00:02:53.455 --> 00:02:55.045 before was about a hundred pages in it. 00:02:55.675 --> 00:02:58.885 I didn't even read it, put it straight in the bin, I even asked the client, 00:02:58.915 --> 00:03:01.255 you know, who is your buyer persona and they couldn't tell me, they said, 00:03:01.255 --> 00:03:04.765 we've had loads of research done, but they had no idea who it was. 00:03:04.795 --> 00:03:06.805 It was somewhere within this hundred pages. 00:03:07.105 --> 00:03:10.495 So that isn't a buyer persona, a buyer persona for me, is 00:03:10.525 --> 00:03:12.895 something that everybody can understand within the business. 00:03:13.585 --> 00:03:17.255 I like to name them so it's very simple to understand and talk 00:03:17.255 --> 00:03:18.755 about it within conversations. 00:03:18.995 --> 00:03:22.115 So we have Mike Marketing, for example, which is really easy to 00:03:22.115 --> 00:03:24.515 drop in, is this going to suit Mike? 00:03:24.575 --> 00:03:26.105 Is this going to attract Mike? 00:03:26.645 --> 00:03:29.825 All of that kind of stuff and we all have a good idea of who 00:03:29.825 --> 00:03:31.165 Mike is within the business. 00:03:32.015 --> 00:03:36.885 So with the groundwork done do you want to start me off and 00:03:36.885 --> 00:03:38.575 I'll get typing away on Google. 00:03:39.295 --> 00:03:42.905 Marcus: But Mike sounds wonderful but how would you go about creating him? 00:03:43.595 --> 00:03:45.605 James: So, good question. 00:03:45.635 --> 00:03:47.895 Hold on, how quick am I searching Google? 00:03:48.065 --> 00:03:52.295 No, look, it's the easiest way for me is to think about your current customers. 00:03:53.035 --> 00:03:57.961 So you can have more than one persona as well, but, let's focus on Mike for 00:03:57.961 --> 00:04:02.161 example, we realized that we solve a lot of problems for a lot of marketing 00:04:02.161 --> 00:04:07.588 managers that is who Mike is, Mike is a traditional marketing manager now, we 00:04:07.588 --> 00:04:12.438 realized who Mike was by looking at our current clients, looking and understanding 00:04:12.438 --> 00:04:16.368 who the majority of them were and who would kind of our perfect clients. 00:04:17.178 --> 00:04:20.958 And this applies to every business if you can look at your current customer 00:04:20.958 --> 00:04:23.628 base, there will be some similarities. 00:04:23.708 --> 00:04:25.178 It's a lovely place to start. 00:04:26.108 --> 00:04:28.748 With that, you can, then look, there are going to be people who are 00:04:28.778 --> 00:04:31.838 outside that, they were going to, you know, we don't only work with with 00:04:31.898 --> 00:04:35.458 marketing managers and we're not going to only attract marketing managers. 00:04:36.158 --> 00:04:43.538 But it gives us a really good platform for everything we do to relate to Mike. 00:04:43.838 --> 00:04:49.718 So we started looking at our, our own customers, our own clients, and realizing 00:04:49.718 --> 00:04:53.458 that with the marketing manager, we solve a lot of their problems. 00:04:53.588 --> 00:04:56.768 I would imagine the majority of the people listening to this podcast 00:04:56.968 --> 00:04:59.598 are Mikes because this is who we're targeting the content with them. 00:04:59.898 --> 00:05:04.018 They get a lot of shit that lands on their desk Sorry, Paul, that's another expletive 00:05:04.018 --> 00:05:05.548 that you're gonna have to put on the pod. 00:05:06.238 --> 00:05:09.078 And all of this crap lands on their desk and they've got to solve it. 00:05:09.778 --> 00:05:12.838 What we do is we solve pretty much everything in the lands on the desk, 00:05:12.868 --> 00:05:13.968 so they can focus on the higher stuff. 00:05:14.788 --> 00:05:17.518 So, yeah, look at your current customers, look at your current 00:05:17.518 --> 00:05:20.988 clients, look at the similarities that are there and start there really, 00:05:20.988 --> 00:05:22.368 and, and use that as your base plate. 00:05:22.715 --> 00:05:25.335 Marcus: That sounds great, so I mean now that you've built Mike 00:05:25.445 --> 00:05:29.614 and you know who he is, how do you then use him to his best effect? 00:05:30.244 --> 00:05:35.524 James: So again, work out within the buyer persona, keep it really simple, 00:05:35.554 --> 00:05:39.064 you know, ours is pretty much an A4 page anything more than that people aren't 00:05:39.064 --> 00:05:41.154 going to bother nobody's going to read it, nobody's going to understand it, 00:05:41.754 --> 00:05:46.954 so with Mike or with any buyer persona have, have their goals to start off with 00:05:47.014 --> 00:05:49.174 how'd their goals, what are they trying to achieve, what are they trying to 00:05:49.174 --> 00:05:53.614 do within their business, within their role, and really this is probably where 00:05:53.614 --> 00:05:55.164 your product or your solution will fit. 00:05:55.924 --> 00:05:59.574 This is hopefully or you've probably got the wrong buyer persona. 00:05:59.764 --> 00:06:05.524 This is where your solution, your offering is going to help them achieve those goals. 00:06:06.154 --> 00:06:09.574 But also not only that have their, their pain points. 00:06:09.904 --> 00:06:14.224 So, if you can fix some of those pain points, either with your solution 00:06:14.224 --> 00:06:16.844 or with the content that you're putting out they're going to stand 00:06:16.844 --> 00:06:17.554 up and they're going to listen. 00:06:17.954 --> 00:06:22.474 So understand who they are, then understand that their goals and their 00:06:22.534 --> 00:06:23.824 challenges or their pain points. 00:06:23.854 --> 00:06:29.674 If you can get a nice list and ours are just bullet pointed around, 00:06:29.764 --> 00:06:32.624 these are the challenges they're having, and these are what they want 00:06:32.624 --> 00:06:34.004 to achieve, these are the goals. 00:06:34.424 --> 00:06:38.324 You will then have loads of content that you can attract these 00:06:38.324 --> 00:06:42.074 people with and put out and you can go off on different tangents. 00:06:42.074 --> 00:06:44.624 And there's always one of the questions we often get asked around 00:06:44.624 --> 00:06:47.324 content is, oh, you're going to run out of content at some point. 00:06:48.074 --> 00:06:52.184 You will never run out of content if you've got that list of their 00:06:52.184 --> 00:06:54.854 pain points and their challenges, you won't run out of content. 00:06:54.884 --> 00:06:56.234 There's always going to be content. 00:06:56.504 --> 00:07:00.664 Things are changing, things are moving, and you're always going to be able to 00:07:00.664 --> 00:07:05.454 find content to put out to these people that they are going to find interesting. 00:07:06.214 --> 00:07:13.304 If you are putting stuff out and it's not hitting the mark, then it's probably 00:07:13.304 --> 00:07:15.404 the pain points or the challenges wrong. 00:07:15.504 --> 00:07:18.834 It's probably going to relate to that person. 00:07:19.134 --> 00:07:24.294 So really really start to get those done and to start off with, you know, they, 00:07:24.294 --> 00:07:27.474 they might be slightly wrong, they might be slightly off, but then you might put 00:07:27.474 --> 00:07:31.164 out a post which is solving something and all of a sudden you're getting a lot of 00:07:31.164 --> 00:07:35.124 engagement on it, then go back to your buyer persona and, and keep that, that 00:07:35.274 --> 00:07:39.084 cycle going of updating your buyer persona based on the content that we're putting 00:07:39.114 --> 00:07:42.894 out, that's working, but yeah really focus on those two lists don't have to 00:07:42.894 --> 00:07:47.094 be huge, but understand them and really understand what they mean as well and then 00:07:47.094 --> 00:07:48.534 you can start to put out some content. 00:07:48.774 --> 00:07:50.814 And content could be anything, you know, it could be podcasts, it could 00:07:50.814 --> 00:07:54.104 be downloadable brochures it could be video content, it could be short form 00:07:54.104 --> 00:07:57.404 video, it could be blog stories, this goes on and on and the list so find 00:07:57.404 --> 00:08:00.614 what, what relates to these people as well and get that content out. 00:08:00.674 --> 00:08:01.694 So, yeah, that's where I'd start. 00:08:02.714 --> 00:08:06.944 Marcus: That sounds great I mean, as you mentioned before times change with that 00:08:06.944 --> 00:08:10.374 people change I mean, Mike eventually might want to be called Michael instead. 00:08:10.844 --> 00:08:11.374 James: Oh yeah, 00:08:11.384 --> 00:08:12.734 Marcus: So how often. 00:08:12.734 --> 00:08:13.094 James: Michelle. 00:08:13.994 --> 00:08:14.574 Marcus: Potentially. 00:08:14.804 --> 00:08:19.234 How often would you want update your persona to, I guess, cater to Michelle. 00:08:19.354 --> 00:08:22.024 James: So, this, this kind of comes back to it, that this is the 00:08:22.054 --> 00:08:23.224 really, really good point that. 00:08:23.974 --> 00:08:30.114 It's a semi-fictional character, it's based on your perfect customer 00:08:30.844 --> 00:08:34.624 but it doesn't have to be exact. 00:08:34.654 --> 00:08:38.644 We want to know as a, kind of, as much about this person to help us do 00:08:38.854 --> 00:08:42.964 the job that we need to do, which is essentially selling to this person. 00:08:43.624 --> 00:08:48.244 So if ours happens to be Mike, it could be Michelle. 00:08:48.474 --> 00:08:52.554 And we just, because we're aiming at Mike doesn't mean that we're not going 00:08:52.584 --> 00:08:54.774 to get any women marketing managers. 00:08:54.804 --> 00:08:59.974 That's not what it's about right but it's a good idea within the industry. 00:09:00.774 --> 00:09:05.904 It's probably, it's probably actually a good 50, 50 split now between between 00:09:05.904 --> 00:09:07.314 males and females within that role. 00:09:07.554 --> 00:09:12.914 So we just have a Mike and it's just always been that way. 00:09:13.104 --> 00:09:16.494 But through all the content we're putting out, we know that we are not 00:09:16.524 --> 00:09:18.474 putting off the Michelle's right. 00:09:18.714 --> 00:09:23.284 So that's the first kind of point to put out there, but in terms of change 00:09:23.374 --> 00:09:28.894 absolutely right, there is so many different things that can change mike's 00:09:28.894 --> 00:09:31.174 opinion or any buyer personas opinion. 00:09:32.224 --> 00:09:33.964 Our product offering might change. 00:09:34.064 --> 00:09:36.404 We might all of a sudden be doing something else, which doesn't 00:09:36.404 --> 00:09:38.534 actually apply to Mike at all. 00:09:38.564 --> 00:09:41.024 So we're going to look at a completely new sector, we're going to look at a 00:09:41.324 --> 00:09:45.524 completely different buyer persona or things might change within the industry 00:09:45.524 --> 00:09:49.094 and might change that you know, Mike, for all of a sudden has got this bigger 00:09:49.094 --> 00:09:53.294 problem that's come about, which, you know, let's let's take a really good 00:09:53.294 --> 00:09:56.774 example, which is at the moment, all of your email tracking that we're so used 00:09:56.774 --> 00:10:01.924 to doing with marketing emails, if it lands in an apple mailbox, we're not 00:10:01.924 --> 00:10:03.154 getting any of that feedback anymore. 00:10:03.154 --> 00:10:05.644 So all of a sudden, all of these stats that a lot of marketing 00:10:05.644 --> 00:10:08.794 managers were relying have all of a sudden gone out the window. 00:10:09.094 --> 00:10:13.144 So something's changed within the industry, which may now 00:10:13.144 --> 00:10:14.464 apply to that buyer persona. 00:10:14.464 --> 00:10:17.014 So we might have to tweak a buyer persona, all of a sudden they've got a 00:10:17.044 --> 00:10:22.474 new challenge, they've got a new pain point and how can we solve that for them. 00:10:22.474 --> 00:10:25.554 All of a sudden that's a new pain point so our buyer persona is going to change. 00:10:26.784 --> 00:10:33.164 There's so many things within different industries or within internal, it 00:10:33.164 --> 00:10:35.474 could be, it could be within your own company, it could be external 00:10:35.774 --> 00:10:40.634 within industries, within vertical or so many different effects that 00:10:40.634 --> 00:10:42.404 could change your buyer persona. 00:10:42.764 --> 00:10:47.504 And I think for me, if you understand your buyer persona, you understand 00:10:47.504 --> 00:10:52.184 what you're selling you should recognize when that change happens. 00:10:52.724 --> 00:10:57.974 If not again, you're probably missing the person you're trying to hit. 00:10:58.414 --> 00:11:02.914 You're probably missing your target, but also you could be selling to 00:11:02.914 --> 00:11:05.134 the wrong person or think you're selling to the wrong person because 00:11:05.134 --> 00:11:06.594 there is that disjointedness. 00:11:06.984 --> 00:11:08.424 Yeah, so that makes some sense. 00:11:08.454 --> 00:11:09.934 Marcus: That makes perfect sense 00:11:11.934 --> 00:11:12.324 James: Good. 00:11:12.684 --> 00:11:16.084 Marcus: Did a great I mean, so and in order to make sure that you're being 00:11:16.084 --> 00:11:20.164 as accurate as possible and you're not missing your customer I mean, this 00:11:20.164 --> 00:11:23.474 is a fictional character that you're creating but the data that you're filling 00:11:24.514 --> 00:11:27.594 that's not fictional, that's not just something you plucked out of thin air. 00:11:27.894 --> 00:11:28.014 Yeah. 00:11:28.614 --> 00:11:32.684 Where do you get the data from that you populate the buyer persona with? 00:11:33.194 --> 00:11:37.064 James: So talk to your team, we're not huge here by any stretch of imagination, 00:11:37.064 --> 00:11:38.924 but we've got people in different roles. 00:11:38.984 --> 00:11:41.774 Now, if you take most organizations, there will be sales divisions, there'll 00:11:41.774 --> 00:11:47.454 be marketing divisions, um, and teams and also executives there might 00:11:47.454 --> 00:11:49.094 also be you know, company directors. 00:11:49.574 --> 00:11:53.774 These are all perfect people who can mold your buyer persona because they've 00:11:53.774 --> 00:11:58.274 all got different touch points but they all are selling or marketing or 00:11:58.274 --> 00:12:02.064 having communication with the same person, but at different points. 00:12:02.414 --> 00:12:05.534 So, if you can bring in all of these people into one room and 00:12:05.534 --> 00:12:09.104 start just spitballing, you know, what are these people's problems? 00:12:09.164 --> 00:12:12.584 You will find that it will snowball, everybody will have a slightly 00:12:12.584 --> 00:12:14.684 different view on it, everybody will have a slightly, well I'm 00:12:14.684 --> 00:12:18.104 finding this dip tough, I'm hitting these challenges with these people. 00:12:18.364 --> 00:12:22.874 When it gets to certain points within that whole lifecycle stage or that whole 00:12:22.874 --> 00:12:27.344 customer journey, you will find that there'll be different challenges and 00:12:27.344 --> 00:12:28.184 different things that we'll approach. 00:12:28.214 --> 00:12:31.604 So getting those people into the room, you're going to quickly 00:12:31.754 --> 00:12:37.734 identify what the buyer personas need what their wants are and also 00:12:37.734 --> 00:12:39.114 what that what their pain points are. 00:12:39.594 --> 00:12:43.044 And I think if you remove any of those people, for example, sales, 00:12:43.374 --> 00:12:46.734 you know, they're at the front line, they're going to know what 00:12:46.764 --> 00:12:49.664 questions they're coming up against. 00:12:50.124 --> 00:12:53.244 And there's your pain point straight there, you know it's 00:12:53.244 --> 00:12:54.754 too expensive, will it do? 00:12:54.754 --> 00:12:55.774 This will it do that? 00:12:55.834 --> 00:12:56.764 Can I do this with it? 00:12:56.764 --> 00:12:57.544 Can I do that with it? 00:12:57.844 --> 00:12:59.854 These are all the questions that all of a sudden are going to actually 00:13:00.034 --> 00:13:01.474 really go into your buyer, persona. 00:13:01.774 --> 00:13:05.254 Your company, directors, those people who have been maybe in the company longer or 00:13:05.284 --> 00:13:09.644 understood the industry longer are going to have some really big pain points and 00:13:09.644 --> 00:13:11.714 some really good success stories as well. 00:13:11.764 --> 00:13:15.964 Why did that person sign up with us and why they stayed with us for 10 years? 00:13:15.964 --> 00:13:17.944 Why have they continued to buy this product from us? 00:13:18.604 --> 00:13:22.684 You know understanding them again, as you said, you know, it's a, 00:13:22.684 --> 00:13:24.684 semi-fictional representation. 00:13:25.454 --> 00:13:30.014 So looking at your current customers and current clients and needs and wants, 00:13:30.014 --> 00:13:35.744 but also talking to the teams about what they're finding will just make it a much 00:13:36.044 --> 00:13:40.594 better essentially a document that you can all relate to and all understand. 00:13:41.164 --> 00:13:44.524 Marcus: That's fantastic I mean, I'm happy to report the James has not 00:13:44.524 --> 00:13:48.784 touched his laptop once throughout this process so congratulations. 00:13:49.594 --> 00:13:53.594 Well done there I would just, I guess I just would invite you to give 00:13:53.594 --> 00:13:56.784 us maybe a final word on the buyer persona and what it means to you? 00:13:57.224 --> 00:13:58.574 James: So I think don't be scared. 00:13:58.724 --> 00:14:03.454 It's going to help your whole organization from front to back. 00:14:04.004 --> 00:14:07.694 If you can all sing off the same hymn sheet and you are all giving the 00:14:07.694 --> 00:14:13.454 same message then your company is all going to be stronger because of it. 00:14:13.574 --> 00:14:20.394 So think about just getting going, if you haven't got one or if it's a thousand 00:14:20.394 --> 00:14:26.244 pages, throw that out and just start again and just start, you know we've 00:14:26.244 --> 00:14:27.654 got some great resources on the website. 00:14:27.684 --> 00:14:31.624 I've got to give them a slight plug which really give you a template 00:14:31.624 --> 00:14:32.704 of how to kind of get going. 00:14:32.704 --> 00:14:36.144 It's it's a really simple Excel document where you just fill in a few blanks. 00:14:36.874 --> 00:14:40.074 Perfect way to get going it's going to start your snowball effect if you like 00:14:40.074 --> 00:14:43.164 to ask the right questions to kind of get something in something filled in. 00:14:44.224 --> 00:14:48.274 As soon as you start there it's not something that you're going to 00:14:48.274 --> 00:14:52.094 print out and put behind a piece of glass and hang up on the wall. 00:14:52.094 --> 00:14:54.434 This is something which is going to keep on changing and you're going 00:14:54.434 --> 00:14:55.904 to keep on having to review it. 00:14:56.294 --> 00:15:01.334 So keeping it in a place that's maybe an active document, maybe it's a Google 00:15:01.334 --> 00:15:04.544 Doc, maybe it's, you know something which everybody can have access to, but 00:15:04.544 --> 00:15:07.254 everybody can change, within reason. 00:15:07.764 --> 00:15:13.364 Is a great place to start because everybody then can have this feed into it. 00:15:13.364 --> 00:15:16.274 So I think that's probably my main point is just get 00:15:16.274 --> 00:15:17.684 started, don't be scared of it. 00:15:17.774 --> 00:15:22.054 And don't be worried that this thing can't change it's better to have something 00:15:22.084 --> 00:15:27.344 than nothing because it will just guide your thinking in terms of the marketing, 00:15:27.344 --> 00:15:30.314 in terms of the sales, in terms of in fact to service everything around your 00:15:30.314 --> 00:15:33.854 business is going to be better, even if it's, even if it's not quite right. 00:15:34.934 --> 00:15:38.174 Because if it's not quite right, you can then understand why it's not 00:15:38.174 --> 00:15:41.144 quite right and tweak it and make it a little bit better and improve it. 00:15:41.554 --> 00:15:45.564 So yeah, just get started and download our resources. 00:15:46.744 --> 00:15:48.314 That's where I'd start. 00:15:48.334 --> 00:15:48.964 Marcus: That's a great one. 00:15:49.024 --> 00:15:50.004 Thank you very much James. 00:15:50.254 --> 00:15:51.244 James: No worries, thank you Marcus. 00:15:51.244 --> 00:15:55.084 So that's it really for another week a nice little, a snippet of an episode, 00:15:55.084 --> 00:15:58.454 I guess, where we are just hopefully giving you some places to start. 00:15:58.924 --> 00:16:03.064 If you want any more information than use our use our email address, 00:16:03.064 --> 00:16:05.714 you use podcast@hellomethod.co.uk. 00:16:05.734 --> 00:16:08.944 We can do another episode if we want to, or we might even write you a 00:16:08.944 --> 00:16:12.347 blog story of based on any of the questions that you guys may have. 00:16:12.827 --> 00:16:14.987 So also jump on all of our socials. 00:16:15.707 --> 00:16:18.977 I think we're on pretty much everything I might not be on all 00:16:18.977 --> 00:16:21.627 of them I don't know some of the latest ones that keep popping up. 00:16:21.927 --> 00:16:22.857 But we are across most of them. 00:16:23.127 --> 00:16:27.927 So jump on there drop into our DMs and drop us some messages and we will 00:16:27.977 --> 00:16:30.567 always jump back and give you a response on anything that you need to know. 00:16:31.017 --> 00:16:32.247 Uh, That's it for this episode. 00:16:32.247 --> 00:16:34.627 So thanks for listening and we'll catch you next time.