HUNGRY.

"Rockstar Entrepreneur" is the BIGGEST load of tripe. Instagram added a vacant veneerA razzle-dazzle romanticism to entrepreneurship. Fake Gnashers. Faux Gold. “Swipe Up for my course on How I Sold 500,000 Bits-of-Coin from the Homebase car park”"YOOO’ flying PJ” - on photoshop in their PJ’s waiting for Lasagne and Garlic bread to *bing*People pine to be a Pearly White founder. The issue?Completely false expectations.Simon Chard, described the journey as “Being chained to a speed boat, flying...

Show Notes

"Rockstar Entrepreneur" is the BIGGEST load of tripe.

Instagram added a vacant veneer

A razzle-dazzle romanticism to entrepreneurship.

Fake Gnashers. Faux Gold.

“Swipe Up for my course on How I Sold 500,000 Bits-of-Coin from the Homebase car park”

"YOOO’ flying PJ” - on photoshop in their PJ’s waiting for Lasagne and Garlic bread to *bing*

People pine to be a Pearly White founder.

The issue?

Completely false expectations.

Simon Chard, described the journey as “Being chained to a speed boat, flying through a storm”

Simon is co-founder of PÄRLA and the latest guest on HUNGRY.

PARLA’S INSANE rapid success: won listings at Sainsbury's’s, Waitrose & Partners, Boots UK, Ocado Group.

Our conversation, peels back the veneer of their success, surgically digging into the hard truths.

Sleepless nights, stoicism, resilience, maniacal drive.

ON THE MENU: 

1. HOW TO WIN A SAINSBURY’S LISTING WITH NO PRIOR FMCG EXPERIENCE - KNOW YOUR MARGINS (GM1, GM2, GM3) + “WHAT DOES THE RETAILER WANT? > WHAT DO WE WANT?” 

2. HOW TO TURN YOUR INSECURITIES INTO A SUPER POWER: SAY YES TO EVERYTHING IN YOUR 20’S DEVELOP A MANIACAL OBSESSION 

3. WHY FOOD AND DRINK BRANDS MUST THINK ABOUT THE *BRAND ICON* AT HOME NOT JUST ON THE SHELF

4. HOW STOICISM REMOVES THE STRESS AND WORRY OF THE FOUNDERS JOURNEY: “A BRAVE MAN DIES ONCE, A COWARD DIES A THOUSAND TIMES” 

5. WHY KINDNESS IF THE FOUNDATION OF CONFIDENCE AND HOW TO USE IT AS A SUPER POWER

Fully eppy live Monday

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What is HUNGRY.?

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.