The STRONG Roofer™ w/ Adam Bensman

Sales are harder to close right now…

I’m hearing this from roofers all over the country because they are getting even tougher objections.

Now, I know I've covered a lot of objections over the years, but this one's different.

I just uploaded this brand-new, updated, and expanded 5-part objection handling masterclass.

This new video is a more detailed objection handling training than previous versions.

Because I break down the psychology in a deeper so you can confidently tackle whatever might come up.

I’d recommend watching this together in your next sales meeting.

I hope this helps you in 2026 because I know it’s feeling hard out there right now.

P.S. Strong training is especially helpful right now in today’s challenging economy. I’d love to help you and your team earn more business. There’s a few ways my team and I can help, and now cost isn’t a concern.

Did you see the news? I joined the TAMKO family. We’re re-launching the Roofing & Solar Reform Alliance as the Roofing STRONG Alliance™ community and membership is included for The TAMKO Edge® contractors. Interested in joining us? Learn more or apply to join: https://rsa.pro/

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Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

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The views and opinions expressed are based on the speaker’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Viewers are encouraged to consult with qualified professionals before making any decisions related to their business operations. The sales techniques discussed in this training are for educational purposes only. Some techniques, including any involving a buyer's right of rescission or cancellation, in-home appointment conduct, follow-up, and closing techniques, are subject to federal and state law and applicable state home solicitation sales acts, home improvement contractor licensing requirements, unfair trade practice statutes, including protections for elderly consumers and homeowners in post-disaster situations. Contractors are solely responsible for ensuring their sales practices comply with all applicable laws in their jurisdiction. Nothing in this training constitutes legal advice. TAMKO makes no representation that any technique discussed is compliant with the law of any particular state. Consult your applicable advisors before applying these concepts.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

What is The STRONG Roofer™ w/ Adam Bensman?

“Because your company is only as STRONG as you are.”

Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.

Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:

1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.

Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.