We bought a DTC brand. Now we’re putting it through the GrowthHit wringer. This is the actual strategy we’re using to scale Neat Apparel — and yes, we’re sharing everything.
In this solo episode, Jim Huffman shares the full behind-the-scenes growth plan for Neat Apparel — a sweat-proof clothing brand recently acquired by GrowthHit. You’ll hear the exact tactics he’s using to revamp the site, increase AOV, build email flows, and tackle paid ads — all with a bootstrapped budget and a sharp eye on product-market fit.
If you want a real-time blueprint for scaling a Shopify brand in a red-ocean category, this is it.
Key Topics Covered:
- Why “shut up and listen” was step one post-acquisition
- AOV > ROAS: The case for bundling and upsells
- How they’re balancing paid media and scrappy growth
- Their ad creative testing process (30+ angles)
- SEO, seasonality, and what they’re betting on long-term
Follow The Shopify Growth Show for more build-in-public breakdowns like this. Real playbooks, no fluff.
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What is The Shopify Growth Show?
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.