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In this episode Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting.
Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and monetization.
Jeff shares insights on leveraging podcast advertising platforms like AdvertiseCast, Gumball, and Spotify Ad Analytics to grow your podcast and measure ad performance. They also discuss innovative podcast formats and the value of appearing as a guest on other shows. But as Jeff Umbro puts it, it’s not a one-size-fits-all strategy. The key is to approach podcasting with clear goals, be willing to experiment with formats and marketing strategies, and consistently measure success. Tune in to learn how to use podcasting to enhance brand awareness and drive business growth.
00:00 Introduction
00:30 About The Podglomerate
04:05 Why Start a Podcast?
10:37 Effective Podcast Advertising
22:17 Podcast Measurement and Analytics
26:48 Innovative Podcast Formats
32:45 Jeff's Favorite Podcasts
Connect with Us:
1. Jeff Umbro
2. Paris Childress
Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and monetization.
Jeff shares insights on leveraging podcast advertising platforms like AdvertiseCast, Gumball, and Spotify Ad Analytics to grow your podcast and measure ad performance. They also discuss innovative podcast formats and the value of appearing as a guest on other shows. But as Jeff Umbro puts it, it’s not a one-size-fits-all strategy. The key is to approach podcasting with clear goals, be willing to experiment with formats and marketing strategies, and consistently measure success. Tune in to learn how to use podcasting to enhance brand awareness and drive business growth.
00:00 Introduction
00:30 About The Podglomerate
04:05 Why Start a Podcast?
10:37 Effective Podcast Advertising
22:17 Podcast Measurement and Analytics
26:48 Innovative Podcast Formats
32:45 Jeff's Favorite Podcasts
Connect with Us:
1. Jeff Umbro
2. Paris Childress
Creators & Guests
What is Paris Talks Marketing?
Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀
Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.
Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.
Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!