Paris Talks Marketing

Are you investing heavily in content, and yet your traffic is flat? In today's episode, I interviewed Ilia Markov, Head of Content at ChartMogul. Learn from his experience in SaaS Content Marketing Strategy:

To get traction with SaaS content, focus on quality, then scale.
Don't just produce content. Start with a wholesome content strategy and plan the distribution.
Put your content in front of the right audience. If it's not relevant, all this traffic will not convert.
SaaS marketers' #1 mistake - focusing on customer acquisition, not on retention.

Learn how ChartMogul helps companies bring all their data in one place and analyze it. The platform supports C-level executives, financial departments, product teams, and sales teams to make data-driven decisions.

Tune in and enjoy!

Show Notes

Are you investing heavily in content, and yet your traffic is flat? In today's episode, I interviewed Ilia Markov, Head of Content at ChartMogul. Learn from his experience in SaaS Content Marketing Strategy: To get traction with SaaS content, focus on quality, then scale. Don't just produce content. Start with a wholesome content strategy and plan the distribution. Put your content in front of the right audience. If it's not relevant, all this traffic will not convert. SaaS marketers' #1 mistake - focusing on customer acquisition, not on retention. Learn how ChartMogul helps companies bring all their data in one place and analyze it. The platform supports C-level executives, financial departments, product teams, and sales teams to make data-driven decisions. Tune in and enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!