Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
You need a killer looking landing page or sign up page fast, like lightning fast.
So what do you do?
Well, designing one and adding it to your existing site is usually
anything but fast for most of us.
For starters, you don't want your normal navigation at the top of the landing page.
You don't want your normal footer at the bottom.
And you don't want to spend what amounts to a down payment on a house
for a funnel builder like ClickFunnels.
You need card.
co.
C A R R D dot C O.
simple, free, and allows you to create fully responsive one-page
sites for pretty much anything.
Did I mention that they're stunning?
check the show notes for some sample card sites that I've made in the past.
I've never found a simpler, more beautiful option for you when you
just need that landing page fast.
Win number two, something a client recently asked.
Not long ago, I led a two day retreat for my business coaching group.
It's a mastermind, And one of the members asked for help mapping
out the next stage of business for his training personal brand.
So we walk through one of the exercises I use to kick off a two day strategy
sprint that I do for lots of businesses.
It helps define what success looks like at a specific date in the future.
Now the question that's the difference maker in this exercise is this.
What will your life look like?
Most goal setting focuses on outcomes.
For my client, the outcomes were business metrics signaling
a certain level of growth.
But things changed when I asked him to describe what will your life look
like when you hit those outcomes.
Why?
Because outcomes and impact are two different things.
I want to say that again.
Outcomes and impact are two different things.
My client realized the positive business outcomes would harm his actual life.
So we went back and tweaked the outcomes.
Try this out the next time you're planning or goal setting.
What impact will attaining the goal or outcome have on your actual life?
Win number three, something to think about.
Is the grass always greener when it's growing on the other side of the fence?
It's easy to buy into the belief that a nice fat growth curve on
your personal brand or solopreneur business is greener pastures
compared to where you are right now.
But ask yourself this question, do you know anybody with a growing personal brand
or solopreneur business who's unhappy?
Because I sure do.
Growth is great and I am all for it.
I aim to help my clients grow their business, but my aim is to
help them make more than money.
My aim is to help them build a life giving brand and business.
Do you know anyone with a popular Facebook page or Instagram following
or a huge email list who's unhappy?
So how do you and I go after the same growth without being gobbled up by it?
Email me your thoughts.
Win number four, something personal.
I've changed my focus over the last couple of years, and I've poured less time and
energy into engaging around social media.
Instead, I've taken that same energy and effort, and I have directed
it at my email subscribers.
Why?
Because my email subscribers are fantastic.
Every note you share, every encouragement you send when something from my weekly
email hits your inbox, I read every one of those, I respond as often as I
can, and conversation tends to flow.
So I've decided I'm going to give my best to my email list.
My email list will get the focus of my engagement, the focus of my
energy, not a social media platform that I don't have control over.
My email list is the best thing I have, and gets the best from me.
I've loved having that focus, because I love my email list.
I know they're blushing right now, but what do you think?
Am I crazy for snubbing social media for a date with my email subscribers instead?
I don't think so.
What do you think?
. Thanks for joining me on this episode of the brand Brand ed bullet.
Good news.
You don't have to scroll through the show notes to find
the links to any of the apps.
apps or other wins.
mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to Robbyf.com/friday.
That's R O B B Y F.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share.
Share this episode with somebody you love.
Feel free to DM.
On me on instagram and share which when was your favorite from this episode.
Have a great weekend and go and build a life-giving brand.