WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.545 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:03.736 --> 00:00:07.090 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.227 --> 00:00:07.827 Let's go. 00:00:12.715 --> 00:00:14.785 Win number one, something to try. 00:00:15.185 --> 00:00:20.105 You need a killer looking landing page or sign up page fast, like lightning fast. 00:00:20.115 --> 00:00:20.875 So what do you do? 00:00:21.395 --> 00:00:25.495 Well, designing one and adding it to your existing site is usually 00:00:25.505 --> 00:00:27.695 anything but fast for most of us. 00:00:28.005 --> 00:00:32.265 For starters, you don't want your normal navigation at the top of the landing page. 00:00:32.705 --> 00:00:34.895 You don't want your normal footer at the bottom. 00:00:34.895 --> 00:00:38.505 And you don't want to spend what amounts to a down payment on a house 00:00:38.765 --> 00:00:41.045 for a funnel builder like ClickFunnels. 00:00:41.325 --> 00:00:42.525 You need card. 00:00:42.865 --> 00:00:43.245 co. 00:00:43.245 --> 00:00:46.085 C A R R D dot C O. 00:00:46.135 --> 00:00:50.575 simple, free, and allows you to create fully responsive one-page 00:00:50.605 --> 00:00:52.765 sites for pretty much anything. 00:00:53.125 --> 00:00:54.865 Did I mention that they're stunning? 00:00:55.505 --> 00:00:59.465 check the show notes for some sample card sites that I've made in the past. 00:00:59.765 --> 00:01:03.905 I've never found a simpler, more beautiful option for you when you 00:01:03.905 --> 00:01:06.125 just need that landing page fast. 00:01:06.525 --> 00:01:09.665 Win number two, something a client recently asked. 00:01:09.665 --> 00:01:13.895 Not long ago, I led a two day retreat for my business coaching group. 00:01:14.005 --> 00:01:17.785 It's a mastermind, And one of the members asked for help mapping 00:01:17.785 --> 00:01:20.665 out the next stage of business for his training personal brand. 00:01:21.045 --> 00:01:25.785 So we walk through one of the exercises I use to kick off a two day strategy 00:01:25.785 --> 00:01:28.125 sprint that I do for lots of businesses. 00:01:28.305 --> 00:01:32.595 It helps define what success looks like at a specific date in the future. 00:01:33.105 --> 00:01:37.195 Now the question that's the difference maker in this exercise is this. 00:01:37.455 --> 00:01:38.515 What will your life look like? 00:01:39.615 --> 00:01:41.995 Most goal setting focuses on outcomes. 00:01:42.465 --> 00:01:46.025 For my client, the outcomes were business metrics signaling 00:01:46.035 --> 00:01:47.415 a certain level of growth. 00:01:47.485 --> 00:01:51.745 But things changed when I asked him to describe what will your life look 00:01:51.745 --> 00:01:53.505 like when you hit those outcomes. 00:01:53.885 --> 00:01:54.385 Why? 00:01:54.555 --> 00:01:57.735 Because outcomes and impact are two different things. 00:01:57.825 --> 00:01:58.715 I want to say that again. 00:01:59.460 --> 00:02:02.480 Outcomes and impact are two different things. 00:02:02.930 --> 00:02:07.500 My client realized the positive business outcomes would harm his actual life. 00:02:07.720 --> 00:02:10.130 So we went back and tweaked the outcomes. 00:02:10.490 --> 00:02:13.360 Try this out the next time you're planning or goal setting. 00:02:13.420 --> 00:02:18.160 What impact will attaining the goal or outcome have on your actual life? 00:02:18.560 --> 00:02:20.384 Win number three, something to think about. 00:02:20.384 --> 00:02:24.374 Is the grass always greener when it's growing on the other side of the fence? 00:02:24.854 --> 00:02:29.064 It's easy to buy into the belief that a nice fat growth curve on 00:02:29.064 --> 00:02:32.774 your personal brand or solopreneur business is greener pastures 00:02:32.774 --> 00:02:34.284 compared to where you are right now. 00:02:34.704 --> 00:02:39.224 But ask yourself this question, do you know anybody with a growing personal brand 00:02:39.234 --> 00:02:41.624 or solopreneur business who's unhappy? 00:02:41.944 --> 00:02:43.204 Because I sure do. 00:02:43.664 --> 00:02:46.284 Growth is great and I am all for it. 00:02:46.894 --> 00:02:50.294 I aim to help my clients grow their business, but my aim is to 00:02:50.294 --> 00:02:52.234 help them make more than money. 00:02:52.904 --> 00:02:56.464 My aim is to help them build a life giving brand and business. 00:02:57.094 --> 00:03:01.104 Do you know anyone with a popular Facebook page or Instagram following 00:03:01.124 --> 00:03:03.404 or a huge email list who's unhappy? 00:03:04.034 --> 00:03:08.004 So how do you and I go after the same growth without being gobbled up by it? 00:03:08.414 --> 00:03:09.684 Email me your thoughts. 00:03:09.684 --> 00:03:11.734 Win number four, something personal. 00:03:11.734 --> 00:03:16.394 I've changed my focus over the last couple of years, and I've poured less time and 00:03:16.434 --> 00:03:18.974 energy into engaging around social media. 00:03:19.394 --> 00:03:23.574 Instead, I've taken that same energy and effort, and I have directed 00:03:23.574 --> 00:03:25.364 it at my email subscribers. 00:03:25.364 --> 00:03:25.804 Why? 00:03:26.004 --> 00:03:28.624 Because my email subscribers are fantastic. 00:03:28.724 --> 00:03:32.994 Every note you share, every encouragement you send when something from my weekly 00:03:32.994 --> 00:03:37.164 email hits your inbox, I read every one of those, I respond as often as I 00:03:37.164 --> 00:03:39.394 can, and conversation tends to flow. 00:03:39.694 --> 00:03:43.274 So I've decided I'm going to give my best to my email list. 00:03:43.534 --> 00:03:47.504 My email list will get the focus of my engagement, the focus of my 00:03:47.564 --> 00:03:52.054 energy, not a social media platform that I don't have control over. 00:03:52.254 --> 00:03:56.434 My email list is the best thing I have, and gets the best from me. 00:03:56.964 --> 00:04:00.614 I've loved having that focus, because I love my email list. 00:04:01.174 --> 00:04:03.474 I know they're blushing right now, but what do you think? 00:04:03.474 --> 00:04:08.214 Am I crazy for snubbing social media for a date with my email subscribers instead? 00:04:08.704 --> 00:04:09.544 I don't think so. 00:04:09.694 --> 00:04:10.264 What do you think? 00:04:12.482 --> 00:04:15.122 . Thanks for joining me on this episode of the brand Brand ed bullet. 00:04:15.458 --> 00:04:16.010 Good news. 00:04:16.034 --> 00:04:17.930 You don't have to scroll through the show notes to find 00:04:17.930 --> 00:04:19.010 the links to any of the apps. 00:04:19.034 --> 00:04:19.922 apps or other wins. 00:04:19.922 --> 00:04:20.954 mentioned in this episode. 00:04:21.410 --> 00:04:23.666 Instead, just hop on my email list and you can get these 00:04:23.666 --> 00:04:25.418 four wins right in your inbox. 00:04:25.778 --> 00:04:28.586 Just go to Robbyf.com/friday. 00:04:28.714 --> 00:04:32.122 That's R O B B Y F.com/friday. 00:04:32.122 --> 00:04:34.714 I'd also love your help getting this into the hands of more people. 00:04:34.810 --> 00:04:37.606 So go and leave a review on apple podcast and then share. 00:04:37.630 --> 00:04:39.070 Share this episode with somebody you love. 00:04:39.402 --> 00:04:40.098 Feel free to DM. 00:04:40.122 --> 00:04:43.074 On me on instagram and share which when was your favorite from this episode. 00:04:43.290 --> 00:04:45.666 Have a great weekend and go and build a life-giving brand.