Spatial Experience Design (SXD)

In this episode of Spatial Experience Design, we explore how technology is transforming the stadium journey. MapsPeople's own Christian Christensen and Søren Vasø discuss eight key use cases, from pre-game planning and smart ticketing to real-time navigation, food ordering, and post-game engagement. The discussion explores how AI, digital mapping, and location-aware systems create more intuitive and enjoyable experiences for fans while improving stadium operations. By integrating real-time data and user-friendly digital tools, venues can enhance engagement, increase convenience, and drive greater fan satisfaction.

𝗞𝗲𝘆 𝗧𝗼𝗽𝗶𝗰𝘀: 
Digital mapping for stadiums 
AI-powered fan engagement 
Real-time navigation & wayfinding 
Smart ticketing & seating selection 
Stadium accessibility & inclusive design 
AI-driven food & beverage recommendations 
Smart parking & traffic optimization 

00:00 Intro
04:10 Ticketing & Pre-Visit Planning
08:54 Parking & Arrival Experience 
13:43 Dynamic Traffic & Entrance Recommendations
17:32 Pre-Game Fan Engagement & Events 
21:40 Wayfinding & Accessibility 
28:36 Restroom Occupancy & Line Management
33:09 Food & Beverage Ordering & Line Management
41:37 Post-Game Engagement & Exit Optimization

𝑨𝒅𝒅𝒊𝒕𝒊𝒐𝒏𝒂𝒍 𝑹𝒆𝒔𝒐𝒖𝒓𝒄𝒆𝒔:
Augmented Reality in Sports & Stadiums https://rockpaperreality.com/insights/ar-use-cases/augmented-reality-in-sports/ 
Connect with Søren Vasø https://www.linkedin.com/in/sorenvasoehansen/ 
Connect with Christian Christensen https://www.linkedin.com/in/chrchr/ 
Our YouTube Channel https://www.youtube.com/@MapsPeople 

Spatial Experience Design is produced by MapsPeople https://www.mapspeople.com

What is Spatial Experience Design (SXD)?

Explore the future of built environments through the lens of Spatial Experience Design (SXD). Each episode dives into how technology, human insight, and user design intersect to shape workplaces, venues, and public spaces—making them more engaging, efficient, and meaningful. Join us as we uncover ideas that redefine how people connect with the spaces around them.