WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:00.570 Matt: Hello. 00:00:00.810 --> 00:00:03.719 Everybody welcome to the money lab podcast. 00:00:03.750 --> 00:00:04.680 And today. 00:00:05.310 --> 00:00:10.860 We are talking about the great website optimization experiments. 00:00:10.860 --> 00:00:12.720 So this is going to be part one. 00:00:12.720 --> 00:00:15.030 I have a three part series. 00:00:15.630 --> 00:00:19.619 On, uh, things on that, that I've done on my website that I 00:00:19.619 --> 00:00:22.560 think, uh, I think you'll really like, so, uh, let's get into it. 00:00:38.400 --> 00:00:39.540 Alrighty. 00:00:39.540 --> 00:00:40.350 Welcome. 00:00:40.589 --> 00:00:41.280 Welcome again. 00:00:41.790 --> 00:00:42.480 My name is Matt. 00:00:42.720 --> 00:00:43.890 And non skis. 00:00:44.430 --> 00:00:45.269 Uh, all right. 00:00:45.269 --> 00:00:46.589 That's not how I say my last name. 00:00:46.650 --> 00:00:48.150 It's Welcome. 00:00:48.180 --> 00:00:51.960 Uh, this episode is brought to you by my very, very own. 00:00:52.530 --> 00:00:55.589 A free cheat sheet called the perfect. 00:00:55.890 --> 00:01:01.140 Blog post cheat sheet, where it is an entire PDF and more coming. 00:01:01.710 --> 00:01:02.310 So, you know, 00:01:03.060 --> 00:01:06.450 Uh, where I'm going to show you how to optimize your underperforming 00:01:06.450 --> 00:01:09.810 blog posts, that you can make more money with your affiliate links, 00:01:09.840 --> 00:01:13.860 more money with your digital products and get more traffic to those pages. 00:01:14.370 --> 00:01:17.550 Uh, and then after that I present you with a little workshop where I 00:01:17.550 --> 00:01:19.980 can show you how you can find out. 00:01:20.670 --> 00:01:23.670 What blog posts are making you the most money and finding the 00:01:23.670 --> 00:01:25.470 underperforming ones so on and so forth. 00:01:26.039 --> 00:01:29.730 Uh, so today we're going to go kind of back in the time machine. 00:01:29.760 --> 00:01:31.920 I have an episode about time machines coming out to. 00:01:32.340 --> 00:01:36.750 Um, oh, actually a few housekeeping things that I want to, uh, talk about 00:01:36.750 --> 00:01:37.920 before we get into this episode. 00:01:38.190 --> 00:01:38.760 I have affiliate. 00:01:38.760 --> 00:01:41.250 Episode's gonna be kind of short because, uh, the. 00:01:41.820 --> 00:01:44.130 The first website optimization experiment. 00:01:44.130 --> 00:01:44.940 I did. 00:01:45.120 --> 00:01:46.650 There's a, just a couple of outcomes. 00:01:46.650 --> 00:01:49.740 And the ones that I did part two and three were much, much better. 00:01:49.890 --> 00:01:51.720 So we're going to kind of blow through this, but. 00:01:52.050 --> 00:01:53.190 A couple of housekeeping things. 00:01:53.190 --> 00:01:53.789 One. 00:01:54.300 --> 00:01:56.280 I have a new version. 00:01:56.820 --> 00:01:58.200 Of carbon it coming out. 00:01:58.200 --> 00:02:00.570 So carbonate is my WordPress theme. 00:02:00.990 --> 00:02:04.050 Um, my super lightning fast WordPress theme that I use on all my sites. 00:02:04.050 --> 00:02:05.039 I use it on swimming diversity. 00:02:05.039 --> 00:02:06.120 I use it on money lab. 00:02:06.420 --> 00:02:10.169 I also use it on brew cabin and a bunch of people, uh, people 00:02:10.199 --> 00:02:11.310 who will listen to this podcast. 00:02:11.310 --> 00:02:11.970 I'm sure. 00:02:12.840 --> 00:02:14.580 Are using carbon on their site. 00:02:14.970 --> 00:02:20.910 And carbonate is just a very lightweight, very fast, very simple. 00:02:21.240 --> 00:02:25.830 You know, philosophy to work to, you know, to website design, to WordPress themes. 00:02:26.280 --> 00:02:29.280 And I've been selling the original theme. 00:02:29.280 --> 00:02:32.730 So carbon and I'm calling carbon at 1.0, I guess. 00:02:33.150 --> 00:02:36.960 I've been selling that theme, I think for like two or three years now. 00:02:37.500 --> 00:02:38.790 Uh, and it still sells. 00:02:39.330 --> 00:02:45.030 But, um, I've been, you know, over those years collecting, everyone's sort of. 00:02:45.840 --> 00:02:46.859 Uh, feedback. 00:02:47.520 --> 00:02:50.100 And just hearing from the community. 00:02:51.510 --> 00:02:54.120 And I'm taking a lot of those things, a lot of those things 00:02:54.120 --> 00:02:55.380 and turning them into features. 00:02:55.560 --> 00:02:57.359 So it'll be fun. 00:02:57.660 --> 00:03:00.240 Uh, the new thing about carbon at two. 00:03:00.359 --> 00:03:03.960 So carbonate one is sort of like a, I think, um, my, uh, my friend 00:03:04.170 --> 00:03:06.570 Jeremiah put it best where he said. 00:03:06.900 --> 00:03:09.690 Uh, it's, you know, version, one's kind of like a kit. 00:03:09.780 --> 00:03:13.590 It's like a build your own kind of thing, you know, starting from scratch, whatever. 00:03:13.920 --> 00:03:19.290 Carbonate to is going to be a little more customizable for the person who doesn't 00:03:19.320 --> 00:03:22.080 really want to mess with HTML or CSS. 00:03:22.470 --> 00:03:25.620 So a few things that it's going to have, it'll have its own 00:03:25.620 --> 00:03:27.300 settings page within the themes. 00:03:27.300 --> 00:03:31.080 So when you install the theme, you'll see a settings bar on in WordPress, 00:03:31.140 --> 00:03:35.910 just for the theme itself, it'll include a place to upload a logo. 00:03:36.060 --> 00:03:38.550 So you won't have to go and mess with your images folder. 00:03:38.580 --> 00:03:39.810 You can just do that right from there. 00:03:40.020 --> 00:03:40.920 You'll be able to add. 00:03:41.310 --> 00:03:44.370 Uh, four different colors that you'll be, you know, I talked about this and all of 00:03:44.370 --> 00:03:48.660 my website tear downs, you'll be able to pick your black color, your white color. 00:03:48.990 --> 00:03:51.030 Um, which is your background, color and text color. 00:03:51.750 --> 00:03:54.150 And then you'll be able to pick your primary color and your secondary 00:03:54.150 --> 00:03:57.150 color, your primary color being the Navid, you know, the background 00:03:57.150 --> 00:04:00.720 navigation bar and your secondary color, being all your buttons. 00:04:01.050 --> 00:04:03.420 So you'll be able to pick that with a color picker in the 00:04:03.420 --> 00:04:06.090 settings, and then you'll be able to choose your links at the top. 00:04:06.090 --> 00:04:09.000 So you'll be able to add the text and a URL, and that'll be 00:04:09.000 --> 00:04:10.380 your links at the navigation bar. 00:04:10.710 --> 00:04:13.080 And then finally, you'll be able to do, uh, fonts. 00:04:13.080 --> 00:04:14.760 They're all website fonts to start. 00:04:15.540 --> 00:04:19.170 Uh, I know I got requests for using Google funds, but, you know, I don't, I don't, 00:04:19.350 --> 00:04:22.080 it doesn't make the website fast, so we're not going to use Google fonts, but 00:04:22.080 --> 00:04:25.260 I could show you how to do that, you know, in carbonate, if you want to do that. 00:04:25.680 --> 00:04:26.040 Okay. 00:04:26.640 --> 00:04:29.190 Uh, so yes, that is coming out. 00:04:29.190 --> 00:04:32.910 Hopefully before cyber Monday, I do have some coding to do, and I 00:04:32.910 --> 00:04:37.140 do have to battle test that a bit, but, uh, it's kinda my plan before 00:04:37.140 --> 00:04:39.180 Thanksgiving and here in America. 00:04:39.180 --> 00:04:39.840 So. 00:04:40.590 --> 00:04:42.060 We'll see if I'm able to do it. 00:04:42.690 --> 00:04:43.110 We'll see. 00:04:43.590 --> 00:04:43.890 All right. 00:04:43.890 --> 00:04:46.050 That's I think the only housekeeping thing I have. 00:04:46.740 --> 00:04:47.190 Is that right? 00:04:47.760 --> 00:04:48.480 Thought I had more. 00:04:49.440 --> 00:04:51.690 Let me look at my, look in my notes. 00:04:52.260 --> 00:04:54.960 Uh, Yeah, I think so. 00:04:55.050 --> 00:05:00.090 Um, If you are interested in checking out my YouTube channel, which I am 00:05:00.090 --> 00:05:01.590 doing a lot of website tear downs. 00:05:01.860 --> 00:05:04.230 Uh, I started a new series that I thought I was going to 00:05:04.230 --> 00:05:06.570 call Q and a, and it turns out. 00:05:06.870 --> 00:05:09.870 Uh, it's not really a Q and a, I'm just answering one person's question. 00:05:09.870 --> 00:05:14.460 So, um, I'm going to be taking submissions for more website tear downs. 00:05:14.460 --> 00:05:17.640 If you want your website to be critiqued and to be improved upon, 00:05:17.850 --> 00:05:19.920 you can send your website to money. 00:05:19.920 --> 00:05:21.390 lab.co/submit. 00:05:21.690 --> 00:05:23.340 I may be changing that URL soon. 00:05:23.370 --> 00:05:24.570 Cause it's kind of boring. 00:05:24.960 --> 00:05:26.220 Uh, it might just be. 00:05:26.910 --> 00:05:29.580 You know, homepage or improvement or. 00:05:30.120 --> 00:05:30.630 Website. 00:05:30.630 --> 00:05:31.440 Anyway, I'm confusing. 00:05:31.440 --> 00:05:31.620 You. 00:05:32.340 --> 00:05:32.970 I don't want to do that. 00:05:33.570 --> 00:05:33.990 Okay. 00:05:35.220 --> 00:05:36.390 Um, yeah. 00:05:36.390 --> 00:05:39.840 So anyway, what I was saying about YouTube is we have a show 00:05:39.840 --> 00:05:42.960 right now it's called homepage improvement is website tear downs. 00:05:43.200 --> 00:05:46.770 The second show, I don't have a name for it, but it's basically just me kind of. 00:05:47.310 --> 00:05:49.980 You know, doing some screen shares and showing you how to do 00:05:49.980 --> 00:05:51.270 things based on your questions. 00:05:51.270 --> 00:05:53.640 So if you have a question about keyword research, which is the first episode 00:05:53.640 --> 00:05:57.960 we put out, um, then you know, that's what I'm going to show you how to do. 00:05:58.080 --> 00:05:58.710 So we'll do that. 00:05:58.740 --> 00:06:01.620 There's a, those are only short, you know, quick 10, 15 minute 00:06:01.650 --> 00:06:04.500 episodes, and then I'm working on. 00:06:05.010 --> 00:06:06.240 Uh, third show. 00:06:06.750 --> 00:06:09.840 Uh, called it's going to be about copywriting. 00:06:09.840 --> 00:06:12.660 I don't really have a name for it yet, but basically what you're 00:06:12.660 --> 00:06:14.190 going to do is be able to submit. 00:06:14.550 --> 00:06:18.240 Your websites again, or blog posts or whatever. 00:06:18.780 --> 00:06:21.090 And we're going to actually do. 00:06:21.360 --> 00:06:23.910 Copywriting improvement on the fly. 00:06:23.910 --> 00:06:28.050 So you'll actually see the copy improve on your website or on your 00:06:28.050 --> 00:06:30.690 blog post in real time on the show. 00:06:31.350 --> 00:06:33.540 Uh, it won't be permanent, but you'll be able to see it. 00:06:33.570 --> 00:06:35.430 I think it'll be, I think it'll look pretty cool. 00:06:35.430 --> 00:06:40.440 And it'll be interesting to just, um, Take a look at everyone's sort of. 00:06:41.370 --> 00:06:46.380 Headlines and offers and see if we can just make them better and convert more. 00:06:46.380 --> 00:06:47.580 So that'll be, that'll be fun. 00:06:47.850 --> 00:06:51.300 Uh, so that's coming up soon, hopefully before the end of the new year. 00:06:52.380 --> 00:06:54.240 But yeah, this is, this is kind of it, man. 00:06:54.270 --> 00:06:57.300 We're doing, um, we're doing a podcast again. 00:06:57.510 --> 00:06:59.190 I know everyone's happy about that. 00:06:59.190 --> 00:07:00.960 We've already published two episodes. 00:07:00.960 --> 00:07:03.030 We meaning me alone here. 00:07:03.330 --> 00:07:03.690 Nice. 00:07:03.840 --> 00:07:04.710 My basement. 00:07:05.280 --> 00:07:06.870 Uh, I've. 00:07:07.020 --> 00:07:07.350 Yeah. 00:07:07.380 --> 00:07:08.670 And it's been the feedback's been great. 00:07:08.670 --> 00:07:10.320 People have been emailing me, which is great. 00:07:10.320 --> 00:07:13.770 And if you want, please email me because it makes me realize that there's, Hey, 00:07:13.770 --> 00:07:17.130 there's people out there they're listening to the show and I'm not just, you know, 00:07:17.370 --> 00:07:20.010 Uh, some stream on an apple podcast. 00:07:20.010 --> 00:07:21.870 And I have no idea if anyone's even paying attention. 00:07:21.870 --> 00:07:23.940 You're just right now, you're just a metric. 00:07:24.450 --> 00:07:29.100 Um, in, in transistor, which is the hosting company that I use for this show. 00:07:30.330 --> 00:07:31.290 If things go well. 00:07:32.040 --> 00:07:33.750 I, I, you know, I have more ideas. 00:07:33.750 --> 00:07:35.100 We can, we can create more. 00:07:35.250 --> 00:07:35.820 There'll be fun. 00:07:36.330 --> 00:07:36.720 Okay. 00:07:37.050 --> 00:07:39.390 So let's, uh, that's been seven minutes of. 00:07:40.200 --> 00:07:43.740 Uh, Matt just bullshitting about his own business and, 00:07:43.920 --> 00:07:45.360 and, and money lab, the brand. 00:07:45.600 --> 00:07:47.790 So let's get into the content, right. 00:07:47.790 --> 00:07:49.710 And you got to have that meaty, meaty content. 00:07:49.740 --> 00:07:50.460 So we're going to get into it. 00:07:51.270 --> 00:07:56.310 This was a post that I published in on March 2nd, 2018. 00:07:56.370 --> 00:07:58.260 You know, remember that that was a better time. 00:07:59.100 --> 00:08:02.970 Uh, it was called the great website optimization experiment. 00:08:03.270 --> 00:08:05.970 If you want to read a long about what we're going to go 00:08:06.000 --> 00:08:06.990 through, you can go to money. 00:08:06.990 --> 00:08:09.540 lab.co/website-optimization. 00:08:10.200 --> 00:08:13.740 And this was part, one of a, it ended up being a three-part series. 00:08:13.740 --> 00:08:14.490 The second one. 00:08:14.790 --> 00:08:16.500 Uh, which is what we're going to do next. 00:08:16.530 --> 00:08:19.410 The next episode will be the great website optimization 00:08:19.440 --> 00:08:21.390 experiment, two electric Boogaloo. 00:08:21.510 --> 00:08:22.710 And if you know that reference. 00:08:23.400 --> 00:08:24.060 You're old. 00:08:26.070 --> 00:08:26.670 Like me. 00:08:26.910 --> 00:08:30.390 Uh, and then the third one, I didn't title it the same. 00:08:30.390 --> 00:08:31.170 I titled it. 00:08:31.530 --> 00:08:33.960 Uh, the gazillion dollar sales funnel experiment. 00:08:34.740 --> 00:08:38.340 But it is really part three of this, like internal three-part trilogy. 00:08:38.700 --> 00:08:40.200 This, this, the series that I did. 00:08:40.620 --> 00:08:43.920 Uh, and I'm sure there'll be a moral it'll eventually go from 00:08:43.920 --> 00:08:45.690 a trilogy to a full-on saga. 00:08:46.470 --> 00:08:46.980 That'd be fun. 00:08:47.670 --> 00:08:47.940 All right. 00:08:47.940 --> 00:08:49.620 So what do we do here? 00:08:49.650 --> 00:08:54.660 The question that I posed in the experiment, my hypothesis was can I 00:08:54.660 --> 00:08:58.830 double the revenue on my website without adding any new products or services? 00:08:59.220 --> 00:09:04.080 And can I do it by optimizing what's already in place using only free tools. 00:09:04.320 --> 00:09:11.940 So in this experiment, Uh, I only used tools that were free, including, uh, 00:09:13.080 --> 00:09:13.860 Website. 00:09:13.920 --> 00:09:14.790 Oh, what was it called? 00:09:14.850 --> 00:09:17.430 The oh, uh, Google optimize. 00:09:17.730 --> 00:09:19.830 I use Google tag manager, all these things, things that I 00:09:19.830 --> 00:09:21.120 actually don't use anymore. 00:09:21.690 --> 00:09:29.460 Um, but back in 2018 or sorry, back in 2017, and this is all by the way, 00:09:29.460 --> 00:09:31.170 for my websites from university.com. 00:09:32.610 --> 00:09:35.820 Uh, the website made about $159,000. 00:09:36.390 --> 00:09:40.980 In Amazon affiliate revenue and $35,000 in product revenue. 00:09:41.430 --> 00:09:43.500 So I have two products at the time. 00:09:43.500 --> 00:09:46.800 I had a pool ebook. 00:09:47.220 --> 00:09:49.590 And course, I think the course was out then. 00:09:50.190 --> 00:09:53.370 Uh, So, no, it was just okay. 00:09:53.400 --> 00:09:54.270 Interesting. 00:09:54.870 --> 00:09:57.480 So back in 2017. 00:09:58.170 --> 00:09:59.790 I only had eBooks. 00:09:59.790 --> 00:10:04.530 I had the hot tub handbook, which was a PDF and I had the art of pool care. 00:10:04.980 --> 00:10:06.480 Uh, which eventually was changed. 00:10:06.480 --> 00:10:10.290 That name was changed from the art of pool care to the pool care handbook. 00:10:10.830 --> 00:10:13.650 And, uh, I think that was a better move. 00:10:13.710 --> 00:10:15.900 Honestly, marketing wise, the art of pool care. 00:10:16.350 --> 00:10:17.520 Uh, didn't really. 00:10:18.330 --> 00:10:19.500 Tell you what it was about. 00:10:20.010 --> 00:10:23.580 You know, so the handbook is a better term. 00:10:23.580 --> 00:10:24.030 I think. 00:10:24.420 --> 00:10:26.880 Both products were priced at $29 each. 00:10:27.870 --> 00:10:30.930 Uh, and we did sell. 00:10:31.320 --> 00:10:36.780 You know, a lot of, a lot of copies, I mean, $35,831 in product revenue. 00:10:36.780 --> 00:10:37.770 That's not bad. 00:10:38.010 --> 00:10:41.550 So in 2017 I made roughly $195,000. 00:10:42.210 --> 00:10:44.400 And, uh, That's pretty good. 00:10:44.820 --> 00:10:47.880 So the idea is to double that revenue in 2018. 00:10:48.870 --> 00:10:50.070 The question is, did I do it? 00:10:50.640 --> 00:10:51.120 Now. 00:10:52.260 --> 00:10:55.590 Uh, if I'm being honest with you, uh, did I do it? 00:10:56.220 --> 00:10:56.550 That's a good. 00:10:57.360 --> 00:10:58.860 I don't know if I did it. 00:10:59.310 --> 00:11:00.750 You know what, let me, I'm going to pull up. 00:11:00.810 --> 00:11:04.620 Um, I'm actually going to, I didn't even think about doing this, but 00:11:04.620 --> 00:11:11.070 I'm going to pull up my budget for 2020 for sorry, for 20 18 20 18. 00:11:11.670 --> 00:11:12.480 Uh, budget. 00:11:12.480 --> 00:11:14.430 I keep everything in Google drive. 00:11:14.970 --> 00:11:17.670 Yes, here it is 2018 business and budget. 00:11:17.730 --> 00:11:18.630 It's a spreadsheet. 00:11:19.170 --> 00:11:21.780 And I'm just going to look at my income. 00:11:22.560 --> 00:11:25.260 For, oh, I, yes, I did double it. 00:11:26.010 --> 00:11:26.730 So. 00:11:28.050 --> 00:11:29.790 Oh, no, I didn't technically double it, so. 00:11:29.790 --> 00:11:30.120 Okay. 00:11:30.990 --> 00:11:36.210 $195,567 is what I made in 2017. 00:11:36.510 --> 00:11:40.740 In 2018, I made 363,978. 00:11:41.340 --> 00:11:41.940 Not bad. 00:11:42.660 --> 00:11:42.960 Okay. 00:11:42.960 --> 00:11:44.100 So is it all. 00:11:44.640 --> 00:11:46.470 You know, Because of this experiment? 00:11:46.500 --> 00:11:47.490 No, I don't think so. 00:11:47.550 --> 00:11:48.510 I think just. 00:11:48.990 --> 00:11:52.410 You know, just all there's overall business growth that happened that year. 00:11:52.740 --> 00:11:54.360 You know, more traffic, things like that. 00:11:54.930 --> 00:11:58.920 Um, So, yeah, the, the site actually got a ton of traffic. 00:11:58.920 --> 00:12:00.540 I mean, over 5.5. 00:12:01.140 --> 00:12:02.370 Million sessions. 00:12:02.880 --> 00:12:04.920 Uh, so we're talking about a lot of traffic. 00:12:05.460 --> 00:12:08.850 And honestly, that's kind of still, what I'm make doing is 00:12:08.850 --> 00:12:11.040 like around 5 million a year. 00:12:11.400 --> 00:12:15.240 And the revenue has jumped up to above 500,000. 00:12:15.240 --> 00:12:15.660 So. 00:12:16.140 --> 00:12:20.010 Clearly all these experiments in these three in the three part series has, has 00:12:20.040 --> 00:12:22.740 absolutely worked to increase the revenue. 00:12:23.160 --> 00:12:27.000 Um, And really we haven't like increased. 00:12:27.930 --> 00:12:28.800 The product. 00:12:29.460 --> 00:12:32.730 And the, well, we did increase the price of the product, not in this. 00:12:32.970 --> 00:12:37.410 Specific experiment, but, um, we just did a better job at selling the product, 00:12:37.410 --> 00:12:38.700 which is what we're trying to do here. 00:12:39.630 --> 00:12:42.990 And affiliate links back in 2018. 00:12:43.680 --> 00:12:48.270 Uh, that was when the first Amazon hit happened, where they kind of changed 00:12:48.270 --> 00:12:52.500 every, I think that they changed everything from being like a variable, 00:12:52.650 --> 00:12:56.760 sort of a commission structure to a very rigid commission structure. 00:12:57.210 --> 00:12:59.010 And fortunately. 00:12:59.520 --> 00:13:04.290 For some university, I was able to S to hover, like back in the day, 00:13:04.290 --> 00:13:05.880 when, you know, it was a variable. 00:13:06.480 --> 00:13:09.690 Uh, it was based on all my websites that were using Amazon associates. 00:13:09.690 --> 00:13:15.030 And so back then I was peeking out at an 8% commission rate on Amazon. 00:13:15.030 --> 00:13:18.960 Now I know you're probably sitting here going like that's insanely high and it is. 00:13:19.380 --> 00:13:20.310 Compared to now. 00:13:20.790 --> 00:13:24.540 Uh, and, and that was because I was at the top level of like bringing, 00:13:24.600 --> 00:13:26.310 you know, affiliates and so. 00:13:27.210 --> 00:13:28.800 I was, I was hitting 8%. 00:13:30.060 --> 00:13:32.340 So this is during that time, which is insane. 00:13:32.700 --> 00:13:37.590 Uh, but, uh, but then that's when they changed it to a more rigid 00:13:37.590 --> 00:13:43.470 structure and some university stayed roughly like around 7%, I think. 00:13:43.890 --> 00:13:44.640 But roasty. 00:13:44.640 --> 00:13:48.870 When I have that website got hit really hard, that dropped down to like three, 4%. 00:13:49.290 --> 00:13:53.940 So I was doing very well with the roasty and then kind of like lost half my income 00:13:53.940 --> 00:13:57.960 there, which is what you can you'll know if you, if you follow money lab at all. 00:13:58.710 --> 00:13:59.910 That's an ongoing. 00:14:00.570 --> 00:14:01.680 Thing that happens to me. 00:14:02.040 --> 00:14:04.830 Only about every two years now, it seems to be at least. 00:14:05.460 --> 00:14:11.010 Uh, so yeah, we were getting, um, a lot of clicks, but like weren't making 00:14:11.040 --> 00:14:14.220 a ton of money and I mean, obviously we're making more money in affiliates. 00:14:14.580 --> 00:14:18.240 Then we were in product sales that has since flipped, which 00:14:18.240 --> 00:14:19.620 we will talk about in future. 00:14:20.220 --> 00:14:21.720 Uh, episodes of this trilogy. 00:14:22.200 --> 00:14:22.740 So. 00:14:23.910 --> 00:14:25.260 The optimization plan. 00:14:25.260 --> 00:14:27.030 The first thing you need to do is gather data. 00:14:27.090 --> 00:14:31.380 So I went and found out like what's the average conversion rate of my sales pages. 00:14:31.710 --> 00:14:36.060 Uh, which pages had the lowest affiliate click-through rates, 00:14:36.060 --> 00:14:37.560 but have the highest traffic. 00:14:37.890 --> 00:14:42.750 That's a fun one, because you can find this out in Google analytics. 00:14:42.810 --> 00:14:44.160 If you track. 00:14:44.580 --> 00:14:45.690 Affiliate link clicks. 00:14:45.990 --> 00:14:47.700 Now in this particular. 00:14:48.090 --> 00:14:48.930 Uh, yeah. 00:14:48.990 --> 00:14:49.920 Particular experiment. 00:14:49.920 --> 00:14:53.130 If you, if you go to money, lab.co/website-optimization. 00:14:53.550 --> 00:14:57.270 You will find out that I used Google tag manager. 00:14:58.230 --> 00:15:01.320 To actually create a event. 00:15:02.070 --> 00:15:05.610 For all links that had the word Amazon in them. 00:15:06.090 --> 00:15:09.330 And you can do that still to this day, using Google tag manager. 00:15:09.780 --> 00:15:13.650 Uh, and you can't do that with just Google analytics. 00:15:13.650 --> 00:15:14.670 You'd have to use tag manager. 00:15:14.670 --> 00:15:14.880 Now. 00:15:14.910 --> 00:15:18.930 I no longer use tag manager because tag manager slows down my website. 00:15:19.710 --> 00:15:25.110 Uh, however, nowadays I'm using lasso, which is the plug and I helped develop. 00:15:25.170 --> 00:15:28.290 I'm no longer a part of the company, but if you want to use lasso, 00:15:28.290 --> 00:15:31.380 which is, I think $29 a month, but there's some special deals. 00:15:31.380 --> 00:15:32.700 If you start buying an advance. 00:15:33.060 --> 00:15:36.990 Uh, or if you start buying for the year, I highly recommend it. 00:15:37.740 --> 00:15:39.690 If you go to money, lab.co/lasso. 00:15:40.260 --> 00:15:45.330 Uh, that automatically sends that tracking data into Google analytics. 00:15:45.330 --> 00:15:48.210 So now I still have that same data. 00:15:48.810 --> 00:15:52.290 It's just not what Google tag manager it's automatically coming from lasso. 00:15:52.860 --> 00:15:56.280 And lasso sends all links, tracking data into. 00:15:56.760 --> 00:15:57.570 Google analytics. 00:15:57.600 --> 00:16:01.800 Also, if you switched to Google analytics for they're actually 00:16:01.800 --> 00:16:06.690 tracking that now in Google analytics for, so there is a way to do it. 00:16:07.380 --> 00:16:10.560 I am using Google analytics for, in case anyone's wondering. 00:16:11.250 --> 00:16:12.270 I'm using it. 00:16:12.390 --> 00:16:14.610 Uh, I'm sending data to it. 00:16:15.060 --> 00:16:18.840 Right currently, cause you can send data to both, uh, GA for 00:16:18.840 --> 00:16:21.420 what they're calling it or a UA. 00:16:21.450 --> 00:16:24.150 You know, universal analytics, which is technically Google analytics. 00:16:24.150 --> 00:16:28.620 Three, you can send data to both in that, both of them using the same. 00:16:28.980 --> 00:16:32.040 Code snippet from Google universal analytics. 00:16:32.430 --> 00:16:36.000 You just have to do some, some stuff you can YouTube, but that's how I did. 00:16:36.000 --> 00:16:36.930 I just figured it out. 00:16:37.320 --> 00:16:41.610 I'm not currently like using Google analytics Ford as like my main metrics 00:16:41.610 --> 00:16:43.530 tool, but I'm just sending data there. 00:16:43.530 --> 00:16:44.880 So it's collecting now. 00:16:44.880 --> 00:16:48.210 And then, you know, when they start phasing out universal 00:16:48.210 --> 00:16:51.060 analytics, then I'll switch over and then all my data will be there. 00:16:51.510 --> 00:16:56.100 So, um, That's the first thing you need to do now, just, 00:16:56.190 --> 00:16:57.450 just the gathering data part. 00:16:57.450 --> 00:16:59.790 Cause I'm just going to stick in this area for a second. 00:17:00.960 --> 00:17:03.900 How do you find out the conversion rate of a sales page? 00:17:04.410 --> 00:17:05.670 And how do you find out. 00:17:06.420 --> 00:17:09.569 Which pages have low affiliate link, click through rates, but high traffic. 00:17:10.380 --> 00:17:10.890 So. 00:17:11.460 --> 00:17:12.720 Uh, you can use a tool. 00:17:12.750 --> 00:17:13.380 This is free. 00:17:13.380 --> 00:17:17.040 It's called Google data studio and all you, and I think you could 00:17:17.040 --> 00:17:19.020 probably do this in analytics as well. 00:17:19.319 --> 00:17:21.569 But Google data studio makes it a little bit easier. 00:17:21.930 --> 00:17:24.089 You can actually just create a table. 00:17:24.839 --> 00:17:28.560 In Google data studio, you can pull data in from Google analytics, and this 00:17:28.560 --> 00:17:32.700 is going to get a little technical, but you can start to, you can create, 00:17:32.760 --> 00:17:35.160 uh, you can create a list of pages. 00:17:35.610 --> 00:17:38.280 And with those pages you can attach. 00:17:38.970 --> 00:17:42.120 How many page views those pages are getting and you can rank it by that. 00:17:42.540 --> 00:17:47.610 And then you can add another, uh, another column to that. 00:17:48.210 --> 00:17:52.260 And do a, I think it's like a field, whatever your affiliate link, click 00:17:52.260 --> 00:17:53.700 it's for me, it's an event, right? 00:17:53.700 --> 00:17:56.400 So you can do affiliate link, click events on the one side 00:17:56.400 --> 00:17:58.020 for those specific pages, right? 00:17:59.340 --> 00:18:02.910 And it's, if you want to see me build this table, I do have a YouTube video about it. 00:18:02.910 --> 00:18:06.480 So you can still find it on the money lab, YouTube channel. 00:18:06.870 --> 00:18:08.220 Uh, it's, it's called. 00:18:08.730 --> 00:18:11.610 Tracking affiliate links with Google tag manager or something like that. 00:18:12.090 --> 00:18:16.620 Uh, all the same stuff still works, but you can create a table filter by 00:18:16.650 --> 00:18:20.430 the highest traffic, but then you can, you can take those two numbers and 00:18:20.430 --> 00:18:24.480 you can create a fourth column where you just do the math, you divide the 00:18:24.480 --> 00:18:29.970 smaller number or the number of clicks divided by the number of page views. 00:18:30.870 --> 00:18:31.260 Right. 00:18:31.320 --> 00:18:35.880 And then you times that number by 100, and that gives you your conversion rate. 00:18:36.390 --> 00:18:39.900 And what's interesting about that is then you can start to sort by the 00:18:39.900 --> 00:18:44.700 highest traffic pages and the lowest conversion rate, and you can create a 00:18:44.700 --> 00:18:47.160 filter to filter out those two variables. 00:18:47.910 --> 00:18:50.130 And you'll start to see highlight. 00:18:50.670 --> 00:18:54.840 Pages on your website that get a decent amount of traffic, but don't 00:18:54.840 --> 00:18:56.430 have a lot of affiliate links on them. 00:18:56.490 --> 00:18:58.680 It's really just like a quick way, quick way. 00:18:58.680 --> 00:18:59.550 If you can figure it out. 00:18:59.550 --> 00:19:01.560 I mean, I know it's not like super quick. 00:19:01.950 --> 00:19:04.260 But what's interesting about it is you can look at it and see. 00:19:04.620 --> 00:19:05.220 Okay. 00:19:05.670 --> 00:19:09.150 These pages are getting a lot of traffic, but there's not a 00:19:09.150 --> 00:19:10.050 lot of affiliate links in there. 00:19:10.080 --> 00:19:13.260 So then all you have to do is it basically creates a to-do list for you. 00:19:13.590 --> 00:19:16.200 And you can go to those pages and start adding affiliate links. 00:19:16.440 --> 00:19:18.720 And that's the one of the first things I did. 00:19:18.720 --> 00:19:22.140 And it actually did increase my revenue just doing that. 00:19:22.140 --> 00:19:23.220 And of course it does. 00:19:23.250 --> 00:19:23.580 Right. 00:19:23.760 --> 00:19:26.850 It's just, you got to spend the time to find it, pinpoint 00:19:26.850 --> 00:19:27.990 it targeted, and then do it. 00:19:28.950 --> 00:19:32.430 Uh, now as far as the conversion rate on the sales pages, 00:19:32.970 --> 00:19:37.860 In this case, I was creating my own sales pages using WordPress 00:19:38.160 --> 00:19:42.000 and I was selling the product with a embeddable gum road button. 00:19:43.320 --> 00:19:50.850 So I think for this one, I just had to find out the, you know, how many 00:19:50.850 --> 00:19:55.680 people were going to the page and then how many people were buying. 00:19:56.190 --> 00:19:58.650 And then, you know, you just kind of have to do the math manually 00:19:58.650 --> 00:20:01.560 and figure out what the conversion rate was for that sales page. 00:20:02.160 --> 00:20:05.040 And it's really just like, okay, what do we, what can we do to increase it? 00:20:05.430 --> 00:20:09.990 And I, and I tried creating a shorter page and I did create a shorter sales 00:20:09.990 --> 00:20:12.240 page and it did increase it by 1%. 00:20:12.450 --> 00:20:15.270 And you just, I, you know, I didn't do a true AB test. 00:20:15.870 --> 00:20:16.920 Uh, I just did. 00:20:17.400 --> 00:20:20.100 You know, I think I'm, you know, in this, I could have done an AB test 00:20:20.100 --> 00:20:24.660 because I was using Google optimize in this case, but, uh, going forward. 00:20:25.290 --> 00:20:28.440 I would just, you know, either use something like lead pages was hat, which 00:20:28.440 --> 00:20:30.690 has AB testing already built into it. 00:20:31.320 --> 00:20:33.690 Uh, which makes it really easy to find out which ones are 00:20:33.690 --> 00:20:35.160 performing better and you can do. 00:20:35.490 --> 00:20:38.820 Uh, you can have a conversion metrics on specific buttons. 00:20:39.120 --> 00:20:42.630 Or you could use Google optimize and create two different pages work 00:20:42.660 --> 00:20:46.110 or just create the same page and just have it low different content. 00:20:46.530 --> 00:20:47.880 And that's exactly what I did. 00:20:48.150 --> 00:20:51.210 And I was able to improve the sales page conversion rate by 1%, 00:20:51.210 --> 00:20:52.500 which is actually pretty decent. 00:20:52.980 --> 00:20:54.600 So it's definitely worth doing. 00:20:54.600 --> 00:20:56.160 If you can send a lot of traffic to it. 00:20:56.850 --> 00:20:58.590 Um, the other thing I did. 00:20:59.340 --> 00:21:03.240 Was in order to get more traffic to that sales page. 00:21:04.110 --> 00:21:07.410 Uh, something that I just can't believe that I didn't do. 00:21:07.830 --> 00:21:11.820 And for so long, um, was I actually went and. 00:21:12.510 --> 00:21:16.830 Created a display box that I, that I automatically display. 00:21:17.130 --> 00:21:21.720 It was actually a short code that I put into the middle of every single post. 00:21:21.990 --> 00:21:23.010 That promoted. 00:21:23.520 --> 00:21:24.840 The my ebook. 00:21:25.770 --> 00:21:30.120 And so it was basically just an image, a headline, a little sub headline. 00:21:30.450 --> 00:21:32.130 And then a button that said learn more. 00:21:32.610 --> 00:21:35.760 And I created this with custom code and a little code. 00:21:35.760 --> 00:21:35.820 You. 00:21:36.000 --> 00:21:36.990 A little short code. 00:21:37.020 --> 00:21:39.630 I stuck it into every single pool post. 00:21:40.080 --> 00:21:42.930 And, you know, I was getting traffic to those pages. 00:21:42.930 --> 00:21:46.590 And now that all of a sudden that increased the traffic to my sales page 00:21:46.590 --> 00:21:49.560 for my ebook, which in and of itself. 00:21:49.950 --> 00:21:53.220 Just, you know, caused more sales to happen because more people 00:21:53.220 --> 00:21:54.810 were just hitting the sales page. 00:21:55.200 --> 00:21:58.020 But the real reason I did it, because for this experiment, 00:21:58.020 --> 00:22:03.000 I was, I wanted more data, so I was sending more people to the sales page 00:22:03.240 --> 00:22:06.780 so that any changes I make, I would be able to see those results much faster. 00:22:08.220 --> 00:22:11.490 And then in hindsight, it's probably just putting that, you know, just. 00:22:12.600 --> 00:22:14.100 Just promoting your own shit. 00:22:14.280 --> 00:22:15.570 It's just like, that's what you gotta do. 00:22:15.690 --> 00:22:16.350 It's very simple. 00:22:16.500 --> 00:22:16.860 Right? 00:22:17.310 --> 00:22:20.760 Uh, so with all the tools and everything I did in here, it's like the 00:22:20.760 --> 00:22:22.290 affiliate marketing thing I did first. 00:22:22.680 --> 00:22:27.420 Uh, that was really easy finding those, uh, those pages going in and just beefing 00:22:27.420 --> 00:22:29.190 those pages up with affiliate links. 00:22:29.190 --> 00:22:29.850 You know, you'd pick. 00:22:30.480 --> 00:22:32.010 You know, I didn't do it for all pages. 00:22:32.010 --> 00:22:33.930 Maybe I picked 10, 20 pages. 00:22:33.960 --> 00:22:34.320 Right. 00:22:34.530 --> 00:22:37.350 You know, the top pages that were getting the most traffic, but had the 00:22:37.350 --> 00:22:38.730 least amount of affiliate link clicks. 00:22:39.090 --> 00:22:42.660 Went onto those pages and add it, lasso links, you know, add it. 00:22:43.110 --> 00:22:46.230 Affiliate links, basically where I thought it was necessary, where 00:22:46.230 --> 00:22:47.490 I wanted to promote a product. 00:22:47.910 --> 00:22:52.050 Um, I don't like the, the way that you do affiliate marketing, where you 00:22:52.050 --> 00:22:56.400 just like, anytime a word appears, you just make it an affiliate link. 00:22:56.430 --> 00:22:57.180 Like, why not? 00:22:57.180 --> 00:22:58.470 For, in my case, like, 00:22:58.950 --> 00:22:59.340 Anytime. 00:22:59.340 --> 00:23:00.480 I mentioned the word pool shock. 00:23:00.510 --> 00:23:03.390 Just make it a link to pool shock, but you're not giving the 00:23:03.390 --> 00:23:06.690 reader any context as to like where they're going and clicking. 00:23:06.720 --> 00:23:10.500 Like maybe they think in this context of that sentence, that there. 00:23:10.770 --> 00:23:12.300 You know, clicking the word pool shop. 00:23:12.300 --> 00:23:12.750 Cause that'll learn. 00:23:12.810 --> 00:23:14.700 You're going to learn how to shop their pool and not 00:23:14.700 --> 00:23:16.170 necessarily to buy pool shock. 00:23:16.770 --> 00:23:20.520 Uh, which is a confusing thing because shocking your pool. 00:23:20.970 --> 00:23:22.110 Is a method. 00:23:22.740 --> 00:23:24.720 And pool shock is a product. 00:23:24.780 --> 00:23:25.350 So. 00:23:26.190 --> 00:23:27.570 It's tough to do it that way. 00:23:28.020 --> 00:23:30.780 And I just feel like everything just needs a little bit more contents. 00:23:30.810 --> 00:23:34.590 Like, Hey, we recommend this product, pull shock, put the brand name 00:23:34.590 --> 00:23:35.670 in there, whatever you gotta do. 00:23:36.000 --> 00:23:37.050 And it's at affiliate like. 00:23:37.439 --> 00:23:41.429 Um, You know, some people would argue that you could just, you know, the 00:23:41.429 --> 00:23:44.399 more links you throw on a site, the more chances it is for somebody to. 00:23:44.760 --> 00:23:47.550 You know, you've for you to create a cookie on there. 00:23:48.000 --> 00:23:50.160 On their browser and get a sale. 00:23:50.160 --> 00:23:51.510 If they buy something from Amazon. 00:23:51.720 --> 00:23:52.740 Within 24 hours. 00:23:52.740 --> 00:23:55.800 So it doesn't even have to be the product that you're pitching, but. 00:23:56.610 --> 00:23:58.590 I just don't believe in doing business that way. 00:23:58.710 --> 00:24:01.470 It feels just disingenuous to both the reader. 00:24:02.639 --> 00:24:04.710 And to myself, I guess, in a way. 00:24:05.670 --> 00:24:09.090 So that was the first thing I did and that definitely improved. 00:24:09.090 --> 00:24:10.830 And I'll, I'll share those numbers in a second. 00:24:11.010 --> 00:24:13.950 Um, Um, so let's see. 00:24:13.950 --> 00:24:15.540 The easiest thing I did was yeah. 00:24:15.960 --> 00:24:16.920 Adding the affiliate links. 00:24:16.920 --> 00:24:18.420 I created pages for improvement. 00:24:18.420 --> 00:24:19.440 It was a top 20 list. 00:24:19.920 --> 00:24:21.780 Um, Yeah. 00:24:21.780 --> 00:24:27.240 So I sort it by high traffic pages with affiliate link clicks that were below 5%. 00:24:27.810 --> 00:24:31.800 So I started with pages that were, that showed up at 0%, but had, um, a lot. 00:24:31.800 --> 00:24:34.320 And then, uh, it was just trying to increase those. 00:24:34.770 --> 00:24:35.430 So. 00:24:35.939 --> 00:24:39.480 With that, uh, just within, I guess a seven day period. 00:24:40.020 --> 00:24:42.270 Uh, it, it definitely improved by a lot. 00:24:42.510 --> 00:24:44.429 And I'll, I'll share that number at here at the end. 00:24:44.760 --> 00:24:48.030 Um, I also in this post, I'm not going to get into it cause I don't 00:24:48.030 --> 00:24:49.830 think it really applies here. 00:24:50.040 --> 00:24:51.149 And I honestly. 00:24:51.659 --> 00:24:55.290 If we start talking about the gazillion dollar sales funnel experiment, that's 00:24:55.290 --> 00:24:59.159 going to be a way better place for this, but I did some email funnel testing and 00:24:59.159 --> 00:25:03.510 I was using MailChimp at the time, which is, um, not a product that would recommend 00:25:03.510 --> 00:25:06.240 for doing advanced email marketing. 00:25:06.689 --> 00:25:08.879 Um, and I was trying to do split testing with that. 00:25:08.879 --> 00:25:11.460 I was hacking, you know, hacking stuff all over the place. 00:25:11.939 --> 00:25:14.609 Uh, and so I basically. 00:25:15.209 --> 00:25:16.439 Don't think it really helped. 00:25:16.439 --> 00:25:18.239 I think the biggest thing that helped me. 00:25:18.269 --> 00:25:23.549 I was adding those, those links to my product on those page on 00:25:23.549 --> 00:25:26.549 like pages that had high traffic and increasing affiliate links. 00:25:26.579 --> 00:25:28.289 Just adding more affiliate links. 00:25:28.649 --> 00:25:29.039 Right. 00:25:29.220 --> 00:25:30.240 I also think. 00:25:31.439 --> 00:25:35.820 I did do some AB testing on the sales pages to increase, uh, 00:25:36.209 --> 00:25:37.379 the, you know, conversion rates. 00:25:37.379 --> 00:25:43.920 But, you know, as far as AB testing, I kind of feel like it's, it's good to do 00:25:43.920 --> 00:25:47.280 when you have a lot of data and it's good to do when it's very easy, but when it's 00:25:47.280 --> 00:25:51.330 like difficult to do and you don't have a lot of traffic, it just feels like you're 00:25:51.330 --> 00:25:53.460 waiting forever for a significant result. 00:25:53.490 --> 00:25:54.870 And you're just not going to get it. 00:25:55.080 --> 00:25:59.340 Or you didn't change the page enough to showcase a significant result. 00:25:59.970 --> 00:26:00.900 Uh, so. 00:26:01.710 --> 00:26:02.220 I don't know. 00:26:02.250 --> 00:26:05.250 I've, I've gotten frustrated over the years with AB testing. 00:26:05.370 --> 00:26:07.920 Uh, you really just have to completely change. 00:26:07.950 --> 00:26:10.980 If you want to do any sort of AB testing, it has to be like completely different. 00:26:11.400 --> 00:26:14.430 Um, I do a lot of AB testing now with Facebook ads. 00:26:14.760 --> 00:26:17.550 I do AB testing with, uh, lead pages. 00:26:17.550 --> 00:26:20.850 Cause they make it very easy to just spin up a new page battle-tested 00:26:20.850 --> 00:26:22.350 for like a week or two and boom. 00:26:22.350 --> 00:26:23.100 See what happens. 00:26:23.430 --> 00:26:23.700 Okay. 00:26:23.700 --> 00:26:24.120 So. 00:26:24.660 --> 00:26:28.140 Uh, let's just look at the conversion rate numbers for my affiliate marketing. 00:26:28.500 --> 00:26:29.310 Stunt, right. 00:26:29.310 --> 00:26:31.590 The idea of just adding more affiliate links to the post. 00:26:31.830 --> 00:26:32.250 So. 00:26:33.150 --> 00:26:38.820 In, uh, April 1st to the 29th of 2017, my affiliate revenue was $14,000. 00:26:39.360 --> 00:26:44.070 And April 1st, the 29th of 2018, after I did this, it was 19. 00:26:44.340 --> 00:26:46.740 Point, you know, $19,800. 00:26:47.040 --> 00:26:49.530 Uh, revenue increase of about $5,500. 00:26:49.680 --> 00:26:50.880 That's a 38. 00:26:51.420 --> 00:26:52.890 Percent increase. 00:26:53.370 --> 00:26:55.950 In revenue, just adding a failure. 00:26:56.820 --> 00:26:58.770 To, to, to underperforming posts. 00:26:59.070 --> 00:27:00.960 It's literally the easiest thing you can do. 00:27:01.500 --> 00:27:06.480 And it's like, the harder thing to do honestly, is, is get that list. 00:27:06.840 --> 00:27:08.040 It's like that figure out how to. 00:27:08.430 --> 00:27:10.950 You know, calculate those conversions and may, you know, 00:27:11.310 --> 00:27:14.730 Um, and see which pages are getting affiliate link 00:27:14.730 --> 00:27:15.990 clicks and which ones aren't. 00:27:16.380 --> 00:27:19.680 So I highly recommend you check out this post, if that's something you want to do. 00:27:19.710 --> 00:27:21.240 And I think everyone should do that. 00:27:21.240 --> 00:27:22.680 If you're an affiliate marketer, it's a. 00:27:23.730 --> 00:27:24.690 It's an easy thing to do. 00:27:25.800 --> 00:27:26.730 Um, okay. 00:27:26.730 --> 00:27:29.130 So as far as the digital product revenue, 00:27:29.670 --> 00:27:34.920 So that was improving the sales pages and adding more, uh, you know, 00:27:34.920 --> 00:27:37.260 adding more links to my, my stuff. 00:27:37.590 --> 00:27:40.770 Um, now this was, this is where it gets a little bit. 00:27:41.130 --> 00:27:41.820 Weird. 00:27:42.210 --> 00:27:42.870 Because. 00:27:44.820 --> 00:27:45.510 Because. 00:27:47.970 --> 00:27:48.780 It's pool season. 00:27:48.810 --> 00:27:52.860 So I did this in April and it's like right, technically before pool season. 00:27:52.890 --> 00:27:53.940 So it's leading up to it. 00:27:54.600 --> 00:27:58.350 Uh, but I, and I also, because it's, I'm a seasonal business, I'm 00:27:58.350 --> 00:28:01.380 doing a year over year testing, not month over month testing. 00:28:01.380 --> 00:28:06.480 So if your, if your business grows every month, Uh, because it doesn't matter 00:28:06.510 --> 00:28:10.290 seasonality as a matter to you, then I could, I would be fine with testing, 00:28:10.290 --> 00:28:15.660 you know, March to April, in my case, I have to, I have to test April to April. 00:28:16.800 --> 00:28:18.390 So in April, 2017. 00:28:18.840 --> 00:28:20.610 Uh, my weight. 00:28:20.640 --> 00:28:22.440 That's not, I think I, I think I. 00:28:23.280 --> 00:28:23.580 Yeah. 00:28:23.790 --> 00:28:27.870 Brought this up, but my revenue was 3071. 00:28:28.410 --> 00:28:32.640 And then it went to in 2018 and went to 4,500. 00:28:32.640 --> 00:28:36.990 So I had a revenue increase of about $1,600, which was a 52% increase. 00:28:36.990 --> 00:28:39.720 53% increase, not bad, but not double. 00:28:40.110 --> 00:28:40.410 Right. 00:28:40.410 --> 00:28:45.000 So, um, but you can definitely tell that that those things that I put 00:28:45.000 --> 00:28:48.930 in place that year kind of resulted better when we got in season. 00:28:48.930 --> 00:28:49.920 Cause you can see my revenue. 00:28:49.950 --> 00:28:53.070 When I, at the beginning of this episode, I talked about the revenue doubling. 00:28:53.520 --> 00:28:55.440 Um, the whole year. 00:28:55.740 --> 00:28:57.120 And that was because of all the things I had. 00:28:57.150 --> 00:29:00.930 I think I put in place here, plus just more traffic and, you know, creating 00:29:00.930 --> 00:29:02.730 more stuff there on the website. 00:29:02.760 --> 00:29:07.980 So, uh, what worked adding affiliate links to high performing pages, right? 00:29:08.280 --> 00:29:11.040 Creating shorter email automations for new subscribers. 00:29:11.040 --> 00:29:15.300 Now this is something I didn't talk about, but, uh, I realized, and this 00:29:15.300 --> 00:29:16.379 is something that you're going to have. 00:29:16.409 --> 00:29:18.209 It's going to be different for every single business. 00:29:18.509 --> 00:29:24.029 But I realized that in the swim university space, you have a swimming pool. 00:29:24.749 --> 00:29:26.639 Time is of the essence there. 00:29:26.999 --> 00:29:30.449 You have about a four month window of actually using your pool? 00:29:30.989 --> 00:29:36.779 And so ain't no one got time to be nurtured into, you know, education. 00:29:36.869 --> 00:29:40.919 So I basically have a, you know, an impulse buy type of product. 00:29:41.219 --> 00:29:43.829 I have it priced reasonably low at $29. 00:29:44.159 --> 00:29:45.869 And I'm like, you know what, by this thing. 00:29:46.379 --> 00:29:48.599 Cause it's cause you need help right now with your pool. 00:29:48.779 --> 00:29:50.939 I don't need a five to six to eight. 00:29:51.239 --> 00:29:52.769 You know, de. 00:29:53.969 --> 00:29:56.159 Onboarding sequence, blah, blah, blah. 00:29:56.249 --> 00:29:57.809 For you to buy a $29 product. 00:29:57.869 --> 00:30:00.719 I can just tell you about it and boom, you'll buy it. 00:30:01.319 --> 00:30:04.079 Uh, that is not the same. 00:30:04.589 --> 00:30:07.349 For the homebrewing space that I run. 00:30:07.349 --> 00:30:10.499 That's not the same for money lab that I know for money lab that I run. 00:30:10.499 --> 00:30:12.329 That's not going to be the same, maybe for your website, 00:30:12.329 --> 00:30:14.219 but think about your customer. 00:30:14.639 --> 00:30:16.919 Think about your visitor, think about their needs. 00:30:17.399 --> 00:30:18.389 Because it's going to be different. 00:30:19.289 --> 00:30:19.739 Okay. 00:30:19.859 --> 00:30:24.239 So creating a shorter email automation and ended up like they bought more 00:30:24.239 --> 00:30:27.749 products because they, I got to the fricking sale faster, faster, right. 00:30:28.169 --> 00:30:33.869 Um, Adding ads to the top of high traffic posts to my digital products that worked. 00:30:34.379 --> 00:30:37.319 And AB testing sales page headlines. 00:30:38.009 --> 00:30:39.659 Worked headlines. 00:30:40.139 --> 00:30:43.589 One of the most important things you can AB test on a sales page. 00:30:44.099 --> 00:30:47.279 What didn't work, and this is kind of interesting. 00:30:48.090 --> 00:30:50.160 Adding a sales video to the sales page. 00:30:51.060 --> 00:30:54.450 So having, you know, Let's say a video versus not a video. 00:30:54.720 --> 00:30:55.620 Didn't really matter. 00:30:55.680 --> 00:30:56.520 The headline does. 00:30:57.450 --> 00:31:00.120 Uh, adding trust symbols under the buy button. 00:31:00.120 --> 00:31:05.969 So in this case I tried adding, uh, you know, Uh, like a shield 00:31:05.999 --> 00:31:10.499 underneath the buy button, like, you know, it's 128 bit encryption or, you 00:31:10.499 --> 00:31:13.919 know, whatever we take these credit cards that I thought that would work 00:31:13.919 --> 00:31:15.269 because my audience is a bit older. 00:31:15.689 --> 00:31:16.349 Now it did not. 00:31:16.740 --> 00:31:18.780 And I think it's just too small of a. 00:31:19.320 --> 00:31:21.780 Test, you know, It's like trying to change the button color and 00:31:21.780 --> 00:31:24.000 expecting to have like a 3% increase. 00:31:24.000 --> 00:31:25.530 It's like no one cares. 00:31:26.129 --> 00:31:29.700 Uh, and also creating shorter sales pages with one call to action. 00:31:29.700 --> 00:31:30.240 Didn't work. 00:31:31.770 --> 00:31:34.080 So really it was just the headline testing that worked. 00:31:34.830 --> 00:31:35.280 There you go. 00:31:36.870 --> 00:31:39.480 Um, So anyway. 00:31:40.290 --> 00:31:43.980 It's, it's not like I definitely increased. 00:31:44.040 --> 00:31:45.480 I didn't create a new products. 00:31:46.380 --> 00:31:48.630 I might have gotten some more traffic, you know, that's true 00:31:48.630 --> 00:31:49.680 because it grew every year. 00:31:50.670 --> 00:31:51.630 Uh, was it worth it? 00:31:51.630 --> 00:31:53.040 I think it, I think it was worth it. 00:31:53.490 --> 00:31:54.120 Absolutely. 00:31:54.810 --> 00:31:57.870 I mean, it's fun to kind of like look at a site and try to 00:31:57.870 --> 00:31:59.010 improve it the best you can. 00:31:59.190 --> 00:32:01.620 This is why I would love this. 00:32:01.710 --> 00:32:04.440 And if anyone has any sort of, uh, 00:32:05.820 --> 00:32:06.930 I don't know, secret. 00:32:08.100 --> 00:32:09.330 Information out there. 00:32:10.620 --> 00:32:15.149 I would there's there's there's a day where I would love to buy 00:32:15.270 --> 00:32:17.160 a website that exists already. 00:32:18.180 --> 00:32:20.820 And optimize it from start to finish. 00:32:21.210 --> 00:32:23.100 Uh, I could talk about it on the podcast. 00:32:23.129 --> 00:32:25.050 I could talk about it on the YouTube channel. 00:32:25.320 --> 00:32:28.379 I could talk about it in a blog post@moneylab.co. 00:32:28.889 --> 00:32:30.450 All of those things would be awesome. 00:32:30.960 --> 00:32:31.620 I think it'd be great. 00:32:32.610 --> 00:32:33.300 So. 00:32:34.470 --> 00:32:38.070 That's the, that's the first part and part two and three 00:32:38.070 --> 00:32:39.750 are coming to the next episode. 00:32:39.750 --> 00:32:40.950 You're gonna have to wait a week. 00:32:41.040 --> 00:32:41.970 Sorry. 00:32:42.479 --> 00:32:49.349 But if there's anything you can leave this, this podcast with is if you, if you 00:32:49.349 --> 00:32:50.879 have affiliate links in your site, your. 00:32:51.839 --> 00:32:55.649 Find out which pages are getting the most are getting the least. 00:32:56.100 --> 00:32:58.500 And then add those go in those bows and Adam. 00:32:58.950 --> 00:33:01.800 I mean, that's an easy, that's an easy way to like, just 00:33:01.800 --> 00:33:02.760 make a little bit more money. 00:33:03.450 --> 00:33:04.020 And. 00:33:05.370 --> 00:33:07.290 Test your headlines on your sales pages. 00:33:07.440 --> 00:33:10.350 Do you have any sales pages AB test those headlines? 00:33:10.950 --> 00:33:12.390 Really make them compelling. 00:33:13.350 --> 00:33:17.760 You know, Uh, really think about the offer that make it, you know, an offer. 00:33:17.760 --> 00:33:18.870 You can't refuse. 00:33:18.960 --> 00:33:20.880 I can't do the voice even though I'm Italian. 00:33:21.180 --> 00:33:22.830 I go, Nope, no, I can't do it. 00:33:22.860 --> 00:33:23.280 Not going to do it. 00:33:23.280 --> 00:33:24.150 And I could not get. 00:33:24.600 --> 00:33:25.170 I'm going to try. 00:33:26.280 --> 00:33:26.910 I want to make you. 00:33:27.900 --> 00:33:28.410 I'm going to now. 00:33:28.500 --> 00:33:28.830 I forget it. 00:33:29.370 --> 00:33:34.800 Uh, So, uh, the other thing I would do is start adding links 00:33:34.800 --> 00:33:36.930 to your products on your pages. 00:33:38.070 --> 00:33:40.500 Start with the ones that are the most popular start with 00:33:40.500 --> 00:33:41.640 the ones with the most traffic. 00:33:42.300 --> 00:33:44.220 Add lead-in copy to those two. 00:33:44.220 --> 00:33:46.170 So whatever you're, don't just add a link. 00:33:46.830 --> 00:33:50.250 To, uh, you know, if I, if I read the word pool maintenance and a post don't 00:33:50.250 --> 00:33:53.640 just link that to, uh, a paid product. 00:33:54.030 --> 00:33:58.440 You know, Warm people up a tiny bit with like a paragraph leading 00:33:58.440 --> 00:34:00.090 into your, your pitch, right? 00:34:00.090 --> 00:34:02.190 Or leading into it, just a link to your sales page. 00:34:03.450 --> 00:34:04.590 Those are three things I would do. 00:34:05.190 --> 00:34:05.880 Helped me. 00:34:06.450 --> 00:34:10.410 Back in 2018 and it will help you in 20, 21 and beyond. 00:34:10.560 --> 00:34:15.480 So, uh, before I go just real quick, I want to remind you if you haven't already. 00:34:15.840 --> 00:34:16.560 Go to money. 00:34:16.560 --> 00:34:17.850 lab.co. 00:34:18.210 --> 00:34:20.070 Literally any page on the website. 00:34:20.550 --> 00:34:21.780 And sign up. 00:34:22.290 --> 00:34:24.960 For the perfect blog, post cheat sheet. 00:34:25.560 --> 00:34:28.830 Okay, it's completely completely free. 00:34:29.070 --> 00:34:30.480 You'll get on the email list. 00:34:30.570 --> 00:34:32.190 You and I can have a little chat. 00:34:32.220 --> 00:34:32.850 That'd be fun. 00:34:33.120 --> 00:34:36.330 Also, if you just want to like, not go to money, lab.co. 00:34:36.540 --> 00:34:38.940 If you want to get straight to the cheat sheet, just go to money. 00:34:38.970 --> 00:34:40.530 lab.co/cheat sheet. 00:34:41.130 --> 00:34:41.820 And there it is. 00:34:42.330 --> 00:34:42.750 All right. 00:34:43.200 --> 00:34:44.010 Uh, that's it. 00:34:44.070 --> 00:34:45.600 And I think I'll see it now. 00:34:45.660 --> 00:34:46.620 I'm not going to say, I think. 00:34:47.010 --> 00:34:48.420 I will see you next week. 00:34:48.510 --> 00:34:48.960 Bye bye. 00:35:02.790 --> 00:35:05.160 Computer: Please tell your friends about this show.