1 00:00:01,290 --> 00:00:04,680 Morgan Franklin: Social media is changing. And I know that's the 2 00:00:04,680 --> 00:00:09,030 most obvious thing I could ever possibly say, but it's true, 3 00:00:09,360 --> 00:00:13,860 social media is changing every day, especially for podcasters, 4 00:00:13,980 --> 00:00:17,820 and if you are still sharing the same graphic you made on Canva 5 00:00:17,820 --> 00:00:22,350 three years ago that says New episode or listen now and you're 6 00:00:22,350 --> 00:00:25,110 wondering why you're not growing your listenership through social 7 00:00:25,110 --> 00:00:29,880 media. I have a few ideas for you. I see almost every 8 00:00:29,880 --> 00:00:33,690 podcaster making a few of the same mistakes, and I'll break 9 00:00:33,690 --> 00:00:37,110 those down for you too. In this episode, we're gonna talk about 10 00:00:37,110 --> 00:00:41,010 the new era of short form content, how to properly use 11 00:00:41,010 --> 00:00:45,360 your legacy social medias like Instagram and Facebook, paid 12 00:00:45,360 --> 00:00:49,260 social media ads and the non traditional social medias that 13 00:00:49,260 --> 00:00:53,040 are bringing more listeners to my podcast than any other 14 00:00:53,040 --> 00:00:56,880 advertising. Hello and welcome to podcast for profit. My name 15 00:00:56,880 --> 00:01:00,510 is Morgan Franklin. I'm a Podcast Producer, strategist and 16 00:01:00,510 --> 00:01:05,220 educator. This podcast will help you create and grow a podcast 17 00:01:05,370 --> 00:01:09,360 that cuts through the noise of social media and speaks directly 18 00:01:09,360 --> 00:01:13,200 to your target audience. If you're ready to create a podcast 19 00:01:13,200 --> 00:01:16,140 that will align you with the experts in your industry, 20 00:01:16,200 --> 00:01:20,250 position yourself as a trusted leader and create another source 21 00:01:20,250 --> 00:01:24,210 of revenue for your business, you're in the right place. I'd 22 00:01:24,210 --> 00:01:28,020 say it was about two years ago I started hearing every Podcast 23 00:01:28,020 --> 00:01:32,310 Producer and strategist and expert saying, we all have to 24 00:01:32,310 --> 00:01:36,000 make video content. If you are making video content, you might 25 00:01:36,000 --> 00:01:39,870 as well not even have a podcast. Tiktok is everything. Tiktok is 26 00:01:39,870 --> 00:01:42,750 gonna make or break your podcast. If you don't have short 27 00:01:42,750 --> 00:01:46,680 form video content, you aren't even a serious podcaster. It 28 00:01:46,680 --> 00:01:51,300 felt like I couldn't escape the video podcast propaganda. You 29 00:01:51,300 --> 00:01:54,270 probably know exactly what I mean, and if I'm being honest, I 30 00:01:54,270 --> 00:01:58,290 let it influence me. At the end of 2022 I was launching a new 31 00:01:58,290 --> 00:02:01,560 podcast with a client at that the last minute, we switched it 32 00:02:01,560 --> 00:02:05,130 from audio only to audio video, so it could also be a YouTube 33 00:02:05,130 --> 00:02:09,330 podcast out of my original shows from Morgan Franklin media, my 34 00:02:09,330 --> 00:02:12,450 production company, this is the only podcast so far that has 35 00:02:12,450 --> 00:02:15,600 ended production. And you know, this was for several reasons, 36 00:02:15,600 --> 00:02:20,520 unrelated to the format itself, but this was a factor of it. It 37 00:02:20,520 --> 00:02:25,170 is hard to have an audio video podcast, especially if you want 38 00:02:25,170 --> 00:02:30,600 to give both the audio listener and the video watcher the same 39 00:02:30,600 --> 00:02:34,980 quality and experience. It takes a lot of time and effort, and if 40 00:02:34,980 --> 00:02:37,950 you're doing it remotely, it takes a lot of time and effort 41 00:02:37,950 --> 00:02:41,790 to coordinate with your guests. So I'm gonna give you the advice 42 00:02:41,790 --> 00:02:46,470 that I give every single podcaster. Take podcasting one 43 00:02:46,470 --> 00:02:51,630 step at a time. You can build onto every show but master one 44 00:02:51,660 --> 00:02:55,380 thing at a time. I'm gonna make an entire episode on whether or 45 00:02:55,380 --> 00:02:58,560 not you should have a video component of your podcast, and 46 00:02:58,590 --> 00:03:00,900 I'm sorry for going down this rabbit hole, but if you wanna 47 00:03:00,900 --> 00:03:02,970 hear that episode, make sure that you're subscribed to this 48 00:03:02,970 --> 00:03:06,030 show so that you can hear that episode when it drops. But back 49 00:03:06,030 --> 00:03:08,250 to short form content. For anybody that doesn't know what I 50 00:03:08,250 --> 00:03:11,010 mean by that, I'm generally talking about a video clip 51 00:03:11,010 --> 00:03:14,430 that's gonna last anywhere from 30 seconds to two minutes, 52 00:03:14,430 --> 00:03:18,960 that's posted, usually on Tiktok, on Instagram reels or 53 00:03:18,960 --> 00:03:23,760 YouTube shorts, that is short form content. So what do I mean 54 00:03:23,760 --> 00:03:27,990 when I say that we as podcasters are in a new era of short form 55 00:03:27,990 --> 00:03:31,950 content? I mean that chopping up your podcast into highlight 56 00:03:31,950 --> 00:03:35,400 clips to post on these various social medias that used to be 57 00:03:35,400 --> 00:03:39,030 enough. Podcasts were enough of a novelty that when you saw 58 00:03:39,030 --> 00:03:41,820 someone sitting there with a microphone, talking to a guest, 59 00:03:41,820 --> 00:03:44,400 or talking off camera or doing whatever you're doing, that 60 00:03:44,400 --> 00:03:48,540 would be intriguing enough to draw in a listener or a viewer. 61 00:03:48,810 --> 00:03:51,900 I think the thought process was kind of like, wow, this person 62 00:03:51,900 --> 00:03:55,410 has a podcast. Let me see what they're saying. Like, I am 63 00:03:55,410 --> 00:03:59,460 hooked in. This worked. This worked for years, but I think 64 00:03:59,460 --> 00:04:03,600 the honeymoon stage for just chopping up your podcast into 65 00:04:03,600 --> 00:04:07,680 highlight reels is ending. I started seeing this with myself 66 00:04:07,680 --> 00:04:11,700 and my own clients. First, we were putting in so much time and 67 00:04:11,730 --> 00:04:14,880 effort and money to be working in a studio or with professional 68 00:04:14,880 --> 00:04:18,510 equipment to record this podcast, to chop it up and post 69 00:04:18,510 --> 00:04:22,170 it, and the numbers were tanking, a post that used to get 70 00:04:22,200 --> 00:04:26,460 easily 10,000 views is now getting 200 and the podcast 71 00:04:26,460 --> 00:04:29,880 community is growing, and that's incredible, but it's more 72 00:04:29,880 --> 00:04:34,860 saturated than it's ever been. And now, just having a podcast 73 00:04:34,860 --> 00:04:38,340 and having that microphone in front of you, it used to be 74 00:04:38,340 --> 00:04:41,130 enough to pique someone's interest, but now it isn't 75 00:04:41,130 --> 00:04:45,000 enough. I was talking about this last week on threads, but I made 76 00:04:45,000 --> 00:04:49,920 a post with a side by side of two screenshots from videos by 77 00:04:49,950 --> 00:04:53,370 Mel Robbins, short form videos. Now Mel Robbins is one of the 78 00:04:53,370 --> 00:04:56,550 most famous podcasters in the world. She's incredible, and 79 00:04:56,550 --> 00:05:00,030 this is not to pick apart her content. It's just to say she. 80 00:05:00,030 --> 00:05:05,820 She had one very professional, polished, beautiful clip from 81 00:05:05,820 --> 00:05:08,850 her podcast episode that was clearly shot in a studio, and 82 00:05:08,850 --> 00:05:11,760 that, like I said, was just a chopped up video of this podcast 83 00:05:11,970 --> 00:05:17,730 with 3000 likes. And on that same day, she posted another 84 00:05:17,730 --> 00:05:21,930 short, casual clip about the same episode, and honestly, it 85 00:05:21,930 --> 00:05:25,290 was saying about the exact same thing, but just her holding the 86 00:05:25,290 --> 00:05:31,230 phone and talking to the camera, it had 100,000 likes. Now 87 00:05:31,230 --> 00:05:35,550 imagine, just think about this, how much more time and effort 88 00:05:35,550 --> 00:05:39,960 and money went into creating that clip of her for her podcast 89 00:05:39,990 --> 00:05:44,580 in her studio than that quick video she recorded on her phone. 90 00:05:45,210 --> 00:05:50,880 When you're looking at 3000 likes versus 100,000 likes, it 91 00:05:50,880 --> 00:05:54,570 should tell you something about what the audience wants to see, 92 00:05:54,840 --> 00:05:57,990 especially if it's almost the exact same content shared on the 93 00:05:57,990 --> 00:06:01,860 exact same day it's had, like I went back a couple of weeks just 94 00:06:01,860 --> 00:06:05,730 to make sure, like, this wasn't a fluke. I went back and looked 95 00:06:05,730 --> 00:06:09,180 at a lot of her content, and almost all of it was like this, 96 00:06:09,270 --> 00:06:12,360 the very casual content where she's just talking about an 97 00:06:12,360 --> 00:06:15,090 episode or talking about an idea in an episode, would have 98 00:06:15,120 --> 00:06:19,800 100,000 likes. The studio content would be lucky to get 99 00:06:19,830 --> 00:06:24,390 5000 likes. And obviously, for Mel, she has a huge team. This 100 00:06:24,390 --> 00:06:28,740 is what she does. She uses this video and content for so many 101 00:06:28,740 --> 00:06:31,500 different things, and it's probably worth it for her to 102 00:06:31,500 --> 00:06:33,900 spend all that time and money and effort to create this 103 00:06:33,900 --> 00:06:36,510 content, because she's not just posting it on Tiktok and making 104 00:06:36,510 --> 00:06:39,270 Instagram real. She's posting it on YouTube, she's posting it on 105 00:06:39,270 --> 00:06:41,940 her website. She's doing all different kinds of stuff with 106 00:06:41,940 --> 00:06:46,380 it. But what about you? Because if you're paying for a studio 107 00:06:46,380 --> 00:06:49,920 and an editor and even a social media manager to post all of it, 108 00:06:50,190 --> 00:06:54,150 is it really worth it when you could just be making that more 109 00:06:54,150 --> 00:06:58,500 organic content that people actually want to see? Almost all 110 00:06:58,500 --> 00:07:01,800 the short form content that I create is in my car, and while 111 00:07:01,800 --> 00:07:05,820 that makes me feel so incredibly lazy and just question 112 00:07:05,820 --> 00:07:09,390 everything about myself as a professional creator, people 113 00:07:09,390 --> 00:07:13,470 love it. It works, and like so many people said on that thread 114 00:07:13,470 --> 00:07:17,970 post, you have to make the content people actually want to 115 00:07:17,970 --> 00:07:21,600 see, because otherwise, what's the point? And I know it's 116 00:07:21,600 --> 00:07:25,680 really hard to break that habit and desire to want everything to 117 00:07:25,680 --> 00:07:29,340 be perfect. I am right there with you. I love a beautifully 118 00:07:29,340 --> 00:07:33,300 curated post, and to me, it looks more professional. To me 119 00:07:33,300 --> 00:07:35,040 when I'm throwing something together in the car. I'm 120 00:07:35,040 --> 00:07:38,100 thinking, anybody could do this. I want to prove that I'm not 121 00:07:38,100 --> 00:07:42,420 just anyone. But that's not what people want. People on social 122 00:07:42,420 --> 00:07:46,080 media have been burnt out by these brands and influencers and 123 00:07:46,080 --> 00:07:49,530 creators giving them the most perfect, beautiful, buttoned up 124 00:07:49,530 --> 00:07:53,520 content. They are craving, the authenticity, they crave 125 00:07:53,520 --> 00:07:57,240 connection. They crave the casualness of just filming a 126 00:07:57,240 --> 00:08:00,840 video in your car because they know that it's coming from you, 127 00:08:00,930 --> 00:08:04,560 or at least that's how they perceive it, which gives me a 128 00:08:04,560 --> 00:08:08,220 great transition to talk about legacy social media like 129 00:08:08,250 --> 00:08:12,150 Instagram and Facebook. I started all new social media 130 00:08:12,150 --> 00:08:15,360 accounts for every single platform in January of this 131 00:08:15,360 --> 00:08:20,070 year, 2024 and in my experience, the two hardest to grow have 132 00:08:20,070 --> 00:08:24,300 been Facebook and Instagram, organic reach for new accounts. 133 00:08:24,330 --> 00:08:28,860 Just it. At least for me, it isn't there. When I look at the 134 00:08:28,860 --> 00:08:33,570 analytics for Instagram, my past five posts are pretty much only 135 00:08:33,570 --> 00:08:37,590 being shown to the people that follow me. It's an average of 136 00:08:37,620 --> 00:08:43,980 95% followers, 5% non followers, and I paid to be verified. I 137 00:08:43,980 --> 00:08:46,560 paid to have a verified account. And of course, it could just be 138 00:08:46,560 --> 00:08:50,670 my content. It could, but I post almost the exact same content on 139 00:08:50,670 --> 00:08:55,260 all my other platforms, and it's doing very well. So yes, it 140 00:08:55,260 --> 00:08:58,650 might be a little bit of that, but also when you're not getting 141 00:08:58,650 --> 00:09:03,390 shown to anyone else, and you have no organic reach that makes 142 00:09:03,390 --> 00:09:06,240 it really hard for you to get new followers. So I think that 143 00:09:06,240 --> 00:09:09,780 Facebook and Instagram are really falling behind on this 144 00:09:09,840 --> 00:09:14,280 algorithmic way that all the other social medias are working 145 00:09:14,280 --> 00:09:18,330 to show people new content. For me, if we're talking about 146 00:09:18,330 --> 00:09:21,630 Facebook, let's take a second to talk about Facebook groups, 147 00:09:21,630 --> 00:09:25,560 because this has helped me grow my podcast tremendously. And I 148 00:09:25,560 --> 00:09:29,700 know that that's not exactly posting traditionally, but it is 149 00:09:29,700 --> 00:09:33,300 engaging and finding people in those groups to tell about 150 00:09:33,300 --> 00:09:38,220 specific episodes. So I want to encourage you to spend some time 151 00:09:38,220 --> 00:09:43,080 looking for Facebook groups in your niche, or even just groups 152 00:09:43,080 --> 00:09:46,890 about podcasting. I'm in several podcast specific groups that 153 00:09:46,890 --> 00:09:51,120 every week, they post something like share your latest episode, 154 00:09:51,120 --> 00:09:54,660 and you absolutely should be doing that, just to be 155 00:09:54,690 --> 00:09:57,930 presenting this to other podcasters. So tell them about 156 00:09:57,930 --> 00:10:01,800 your podcast episode and share a link. And also ask for feedback. 157 00:10:01,980 --> 00:10:04,500 When you get to know some of the people in these groups and 158 00:10:04,500 --> 00:10:08,670 you're posting your episodes, ask them for feedback about it. 159 00:10:08,940 --> 00:10:12,360 Spend some time looking for the groups that are exactly the 160 00:10:12,360 --> 00:10:15,960 people who would benefit from hearing about your podcast, and 161 00:10:15,960 --> 00:10:20,220 don't be afraid to directly send them a specific episode. I think 162 00:10:20,220 --> 00:10:24,150 that it's the most impactful that if you get into a group and 163 00:10:24,180 --> 00:10:27,390 you're able to share these specific episodes, that you take 164 00:10:27,390 --> 00:10:31,590 just that extra minute to write out one sentence about what this 165 00:10:31,590 --> 00:10:35,220 episode is about and send them a link to it. Because I'm telling 166 00:10:35,220 --> 00:10:37,620 you, people are never going to spend the time to look up your 167 00:10:37,620 --> 00:10:40,020 podcast and look up that episode, please. You've already 168 00:10:40,020 --> 00:10:43,830 lost me. Just take a minute to write down, hey, this is what 169 00:10:43,830 --> 00:10:46,230 this episode is about. I think that you would love it. Here's 170 00:10:46,230 --> 00:10:49,650 the link. That's all you have to say. And honestly, that is 171 00:10:49,650 --> 00:10:53,130 what's been the most impactful for me. Using Facebook as a 172 00:10:53,130 --> 00:10:55,830 podcaster is just connecting with people in groups. Because, 173 00:10:55,830 --> 00:10:59,190 like I said, my organic reach on Facebook and Instagram is 174 00:10:59,220 --> 00:11:02,250 terrible, but actually being able to talk to people that I 175 00:11:02,250 --> 00:11:04,920 know might benefit from the information I'm trying to give 176 00:11:04,920 --> 00:11:08,670 them, that is everything. Since we're talking about meta and 177 00:11:08,670 --> 00:11:12,540 Facebook and Instagram, we have to talk about paid ads, because 178 00:11:12,570 --> 00:11:16,470 this might just be my conspiracy theory, and you know, the Mark 179 00:11:16,470 --> 00:11:19,740 Zuckerberg mystery of it all, but I think a lot of the new 180 00:11:19,740 --> 00:11:23,580 accounts aren't getting beyond their audience because they're 181 00:11:23,580 --> 00:11:29,250 not paying. So should you pay? Who should you hire? Should you 182 00:11:29,250 --> 00:11:32,580 do it yourself as someone that's worked in digital marketing for 183 00:11:32,580 --> 00:11:37,020 the past decade? Let me answer that last question first, should 184 00:11:37,020 --> 00:11:40,680 you do it yourself? And the answer is no, you are going to 185 00:11:40,680 --> 00:11:46,830 waste so much money and time and effort by putting $10 or $15 186 00:11:46,860 --> 00:11:50,490 behind this post and doing what meta is trying to trick you into 187 00:11:50,490 --> 00:11:54,480 doing. And yes, I mean trick in the harshest sense of the word, 188 00:11:54,660 --> 00:11:57,900 because it is a trick to get your money and to give you a 189 00:11:57,900 --> 00:12:01,800 false sense of authority. There is a reason that paid 190 00:12:01,800 --> 00:12:05,700 professionals do this for a living, and if it was easy 191 00:12:05,700 --> 00:12:09,480 enough to just click an age range and $1 amount, those 192 00:12:09,480 --> 00:12:13,290 people would not have a job. There's so much strategy and 193 00:12:13,290 --> 00:12:17,700 programming and intricacies that goes into doing paid ads for 194 00:12:17,700 --> 00:12:22,170 meta that even I truly do not understand. And if you have the 195 00:12:22,170 --> 00:12:25,920 money, I think that you should consider it absolutely it's a 196 00:12:25,920 --> 00:12:30,360 great way to grow your podcast. There are agencies and companies 197 00:12:30,360 --> 00:12:33,630 that do this specifically for podcasts, and I would talk to 198 00:12:33,630 --> 00:12:37,710 one of those companies first, but please don't hire an ad 199 00:12:37,710 --> 00:12:41,640 agency if you don't have a way to recoup the money that you're 200 00:12:41,640 --> 00:12:46,440 spending on this ad, but let's say that you are looking for a 201 00:12:46,440 --> 00:12:50,160 paid ad specialist to work with for your podcast. Here is a few 202 00:12:50,160 --> 00:12:53,430 things I would ask them again, as someone that has worked in 203 00:12:53,460 --> 00:12:58,470 digital marketing for 10 years, this is what I would be looking 204 00:12:58,470 --> 00:13:03,600 for. The number one thing is, what is your average CPC? That 205 00:13:03,630 --> 00:13:09,870 means cost per click or cost per conversion. And just in layman's 206 00:13:09,870 --> 00:13:14,640 terms, that means, what does the average podcaster pay to have a 207 00:13:14,640 --> 00:13:18,900 person click on this ad? Because, again, part of hiring 208 00:13:18,900 --> 00:13:22,200 this company to do this is that they should be getting the 209 00:13:22,200 --> 00:13:28,320 lowest CPC or cost per click. They're experts at this, and 210 00:13:28,320 --> 00:13:32,760 having some general idea of what one click or one potential 211 00:13:32,760 --> 00:13:36,600 listener will cost you is good information for you to know. 212 00:13:36,990 --> 00:13:39,840 Also, I would ask for a few examples of their most 213 00:13:39,840 --> 00:13:43,830 successful campaigns and ads, they'll know exactly what you 214 00:13:43,830 --> 00:13:45,840 mean if you ask for that, and they will also think that you 215 00:13:45,840 --> 00:13:48,600 know what you're talking about. But again, this will give you an 216 00:13:48,660 --> 00:13:53,970 idea of what kind of content they're running for clients, how 217 00:13:53,970 --> 00:13:58,590 much it's costing those clients, and what the results are and 218 00:13:58,590 --> 00:14:01,500 what you can expect, because before you start writing them a 219 00:14:01,500 --> 00:14:04,410 check, I want you to know how have they helped other 220 00:14:04,410 --> 00:14:07,650 podcasters grow their podcast, and how will they be able to 221 00:14:07,650 --> 00:14:10,740 help you? I want to see the numbers, because numbers don't 222 00:14:10,740 --> 00:14:14,010 lie. So what are the results of the campaigns that they've done 223 00:14:14,010 --> 00:14:18,990 before, and do they have a good understanding of what kind of ad 224 00:14:18,990 --> 00:14:22,830 is converting again? Are they just using chopped up videos of 225 00:14:22,830 --> 00:14:25,830 your podcast that probably aren't going to convert because 226 00:14:25,830 --> 00:14:30,360 that would be a major red flag you want to see. Okay, what kind 227 00:14:30,360 --> 00:14:34,080 of content are they using to promote these podcasts? Look for 228 00:14:34,080 --> 00:14:38,160 examples. But again, if your podcast isn't part of marketing 229 00:14:38,160 --> 00:14:42,210 your business or your product or your services, or you don't have 230 00:14:42,210 --> 00:14:47,010 a viable, straightforward path to monetize this podcast, please 231 00:14:47,040 --> 00:14:50,730 don't go investing a ton of money into advertising it just 232 00:14:50,730 --> 00:14:54,780 yet, because if you're not planning on making money, this 233 00:14:54,780 --> 00:14:59,010 is just a hobby. It's just a passion project, and that is 234 00:14:59,010 --> 00:15:01,620 just not the best. Use of your money when you're getting 235 00:15:01,620 --> 00:15:05,670 started podcasting. All that being said, before we wrap up 236 00:15:05,670 --> 00:15:10,140 this episode, let's talk about the non traditional, organic, 237 00:15:10,140 --> 00:15:13,650 social media podcast promotion that we can all do for free by 238 00:15:13,650 --> 00:15:17,250 posting content on various platforms. So we're all on 239 00:15:17,250 --> 00:15:20,400 Instagram and Facebook. We've seen that. It's kind of old 240 00:15:20,400 --> 00:15:23,640 news. But what about the other places we can advertise our 241 00:15:23,640 --> 00:15:27,540 podcasts that, in my opinion, are way better first of all, and 242 00:15:27,540 --> 00:15:30,060 if you're a longtime listener of this show, you know exactly what 243 00:15:30,060 --> 00:15:35,070 I'm about to say, Pinterest. Pinterest is truly incredible. 244 00:15:35,250 --> 00:15:39,810 It's brought the most traffic to my website and podcast, and the 245 00:15:39,810 --> 00:15:43,710 best thing is, is that you can make a post and just forget 246 00:15:43,710 --> 00:15:47,790 about it, that content will keep going for years, not like 247 00:15:47,790 --> 00:15:50,760 Instagram, not like Facebook, not like LinkedIn, where it's 248 00:15:50,760 --> 00:15:55,440 gonna go away after two days. This keeps repopulating for 249 00:15:55,440 --> 00:15:59,190 years and finding the people that it needs to find. So if you 250 00:15:59,220 --> 00:16:02,250 are a podcaster I mean, you haven't looked into Pinterest 251 00:16:02,250 --> 00:16:05,430 yet. I have a past episode. I'll link it in the show notes, but 252 00:16:05,460 --> 00:16:08,670 please just think about it for your own sanity, so you don't 253 00:16:08,670 --> 00:16:12,030 feel like every week you're just trying to catch up with posting 254 00:16:12,030 --> 00:16:16,110 about your own podcast LinkedIn. LinkedIn is perfect for 255 00:16:16,110 --> 00:16:19,770 podcasters, and depending on what niche you're in, it might 256 00:16:19,770 --> 00:16:23,130 be a lot more of the people who want to listen to your show that 257 00:16:23,130 --> 00:16:26,640 are hanging out on LinkedIn instead of Instagram or 258 00:16:26,640 --> 00:16:29,640 Facebook, because really, at the end of the day, it's all about 259 00:16:29,670 --> 00:16:33,900 finding where your listener is growing. Your podcast is all 260 00:16:33,900 --> 00:16:37,200 about finding where that listener is. And I think so many 261 00:16:37,200 --> 00:16:40,770 podcasters want to post where they feel comfortable and where 262 00:16:40,770 --> 00:16:44,370 they spend the most time, but you need to think about where 263 00:16:44,370 --> 00:16:48,060 your listener will actually be. So if you have a B to B podcast, 264 00:16:48,060 --> 00:16:51,540 if you have any kind of professional podcast, you need 265 00:16:51,540 --> 00:16:54,270 to be on LinkedIn, and you need to be posting about your 266 00:16:54,270 --> 00:16:57,930 episodes every week. Another social media that I use to 267 00:16:57,930 --> 00:17:02,160 promote my podcast every week with so much success is threads. 268 00:17:02,490 --> 00:17:06,420 I love threads. And in full transparency, I never had a 269 00:17:06,420 --> 00:17:10,440 Twitter, and I'm not on X, mostly just because I felt like 270 00:17:10,440 --> 00:17:14,160 I kind of missed the boat. So when threads came around, I was 271 00:17:14,190 --> 00:17:17,160 all in. And I feel like I'm saying an ad for threads right 272 00:17:17,160 --> 00:17:20,070 now, but I promise I did not get paid to say this, but it just 273 00:17:20,070 --> 00:17:24,150 truly is some of the most genuine and active communities 274 00:17:24,150 --> 00:17:28,710 to engage with content that I've seen in a very, very long time. 275 00:17:28,920 --> 00:17:32,640 I love the discoverability, and unlike other platforms like 276 00:17:32,670 --> 00:17:35,430 Instagram and Facebook, like we were talking about, my content 277 00:17:35,430 --> 00:17:40,230 is actually getting to the correct people. The algorithm is 278 00:17:40,230 --> 00:17:43,620 working, and overall, I've just loved sharing my podcast and 279 00:17:43,620 --> 00:17:47,220 building a community on threads. Not only is it pushing out 280 00:17:47,220 --> 00:17:49,650 content to the right people, but it's bringing me the right 281 00:17:49,650 --> 00:17:53,640 content. And I think that that is so valuable. If you aren't 282 00:17:53,640 --> 00:17:56,970 paying attention to the way that algorithms are working in 2024 283 00:17:56,970 --> 00:18:00,000 and you're just kind of throwing stuff out there and hoping that 284 00:18:00,000 --> 00:18:03,660 it will stick. You need to get on a platform where the 285 00:18:03,720 --> 00:18:09,420 algorithm is working for you, so that you personally can see how 286 00:18:09,420 --> 00:18:13,590 this works for other people, because social media is not just 287 00:18:13,590 --> 00:18:16,530 a feed of your followers anymore. I think that's where 288 00:18:16,530 --> 00:18:20,910 Instagram and Facebook are gonna kind of get left behind, because 289 00:18:20,910 --> 00:18:25,140 they are again, not reaching new people. And if you're just 290 00:18:25,140 --> 00:18:29,520 posting like you're posting to a list of followers like you would 291 00:18:29,520 --> 00:18:33,030 in the past, that is what is going to stop you from growing 292 00:18:33,030 --> 00:18:37,440 online. My last piece of advice for you today is pay attention 293 00:18:37,440 --> 00:18:41,130 to what is working. We said this earlier, but numbers don't lie. 294 00:18:41,250 --> 00:18:45,300 The algorithm does not hate you. Social media isn't dead. You 295 00:18:45,300 --> 00:18:48,990 might just need to change your strategy or the way that you're 296 00:18:48,990 --> 00:18:52,380 posting. Like I said at the beginning of the episode, social 297 00:18:52,380 --> 00:18:56,220 media is changing, and if you're not changing with it, you're 298 00:18:56,220 --> 00:19:01,710 gonna keep falling further and further behind for the month of 299 00:19:01,710 --> 00:19:04,860 September, I'm running a special on social media audits for 300 00:19:04,860 --> 00:19:09,180 podcasters. It's a full analysis of all social media platforms 301 00:19:09,180 --> 00:19:12,150 and a one hour virtual call. I'll look through all your 302 00:19:12,150 --> 00:19:15,450 social medias. I'll break down what's working for your podcast 303 00:19:15,450 --> 00:19:20,070 and what I'd suggest you work on how you can better utilize 304 00:19:20,070 --> 00:19:23,550 social media to grow your podcast. And finally, if there's 305 00:19:23,550 --> 00:19:27,150 any platforms I think that you should be on that would help you 306 00:19:27,150 --> 00:19:30,450 reach a wider audience, and what kind of content you should be 307 00:19:30,450 --> 00:19:34,680 serving them on those platforms. This will be 299, for the rest 308 00:19:34,680 --> 00:19:39,090 of September, 2024 it's normally 499, you can find out more 309 00:19:39,090 --> 00:19:41,790 information about the audit and how to schedule a time with me 310 00:19:41,790 --> 00:19:45,150 in the show notes, I'll also attach my email. If you have any 311 00:19:45,150 --> 00:19:48,660 questions, please feel free to email me. I'd be happy to help. 312 00:19:48,990 --> 00:19:54,120 And as always, I can't wait to listen to your podcast. Hey, 313 00:19:54,120 --> 00:19:56,910 thank you so much for joining me on this episode. If you enjoyed 314 00:19:56,910 --> 00:19:59,610 the podcast and you'd like to hear more episodes like this 315 00:19:59,610 --> 00:20:03,180 one. Go ahead and subscribe to the show. New episodes air every 316 00:20:03,180 --> 00:20:06,270 Monday morning, and if you found this episode valuable and you 317 00:20:06,270 --> 00:20:09,150 want to help other business owners and podcasters, we leave 318 00:20:09,150 --> 00:20:12,000 me a five star review. It helps the show rank higher in the 319 00:20:12,000 --> 00:20:15,090 charts and brings more entrepreneurs the information 320 00:20:15,120 --> 00:20:18,360 they need to start making money on their podcast.