Jarno Zaffelli on Madring and the Art of Speed

Jarno Zaffelli sculpts racetracks.

The founder of Dromo Circuit Design, the man behind Zandvoort’s revival and Silverstone’s refinements, now turns his eye to Madrid.

In this episode of Business of Speed, Vincenzo Landino and co-host Lali Michelsen sit down with the Italian designer redefining what “track design” means in Formula 1.

Zaffelli explains why Madring, the new F1 circuit in Madrid is a living organism: flowing, breathing, and built with emotion as much as engineering.

They explore:

• The passion and philosophy behind Madring.
• How Italian artistry shapes modern circuit design, from Michelangelo to motorsport.
• Lessons from Zandvoort, Silverstone, and Suzuka.
• The balance of science, art, and obsession that drives Zaffelli’s process.
• Why imperfection creates beauty in life, love, and lap times.

Creators and Guests

Host

Lali Michelsen

Chief Creative Officer, Business of Speed

Host

Vincenzo Landino

Founder + Managing Director, Business of Speed

What is Business of Speed Podcast?

Business of Speed is the definitive, deep-dive into the money, power, and technology driving modern racing.

We don't report the race, we pull back the curtain on the strategy behind it. This show treats global racing as the ultimate laboratory for competitive advantage, focusing on the high-level business decisions that shape the sports. We move past passive sponsorships to explore how teams, brands, and executives leverage racing for technology transfer, cultural relevance, and operational impact.

This is where the C-suite goes to learn how to harness velocity into a sustainable business advantage.