Agency Journey

Melanie Balke, CEO of the Email Marketers, joins the Agency Journey Podcast to discuss her journey into the agency world, and how the Email Marketers have healthily scale 4.07x in 2022.

Show Notes

 The Email Marketers help eCommerce brands flourish through Email and SMS marketing.

Topics discussed in the episode:
  • Melanie's journey from traditional consulting to starting her own agency.
  • The power of combining email and SMS to grow eCommerce brands.
  • How Klaviyo empowers marketing teams to drive their email and SMS marketing efforts.
  • Klaviyo vs. Attentive
  • How Melanie structures her team, so they don't get overwhelmed during a hyper-growth stage.
  • How The Email Marketers have grown 4.07x through referrals, events, social content, and SEO.
  • LinkedIn content strategies to increase lead generation.
  • Increasing friction in the discovery call process to minimize low-quality leads.
  • How hiring an agency coach (Nick Eubanks) has helped Melanie.
  • The Email Marketers plans to build a "well-oiled, German machine" by focusing heavily on process development and refinement.
  • Creating a workplace people love to work by being proactive for clients and minimizing ad-hoc requests.
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Resources mentioned in this episode:

What is Agency Journey?

How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life?

How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think?

Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches.

Each episode focuses on crucial aspects of growing an agency like building the right team, delegation, project management, client success and retention, and operating frameworks like EOS.

Brought to you by ZenPilot: we help lead your agency through the final project management implementation you’ll ever need. Book a call to learn more at ZenPilot.com/Call.

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