eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Eric Netsch, the Founder and CEO from Tapcart.  They are a mobile commerce SaaS platform that integrates directly with Shopify which enables brands to quickly and easily build a native mobile app for their eCommerce store. The company is trusted by over 20,000+ Shopify brands including Fashion Nova, Chubbies, Urban Planet, FIGS, The Hundreds, and more. Tapcart has also been recently been listed as a Shopify Plus Certified App Partner, so you know they have the technology and scale to help your brand with mobile commerce.What You Will Learn TodayWhy traditional “mobile-friendly” websites aren't providing the conversion and retention brands need today.Why having a mobile app gives you full control over the end-to-end shopping experience.How to implement real-time communication to generate a steady stream of sales.How to engage with shoppers with your blog, lookbook, and video content directly in your native iOS and Android app.Links And Resources Mentioned In This EpisodeTapcart - 30-day free trialTapcart Shopify AppShopify Plus Certified AppsHeapThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  Hosted on Acast. See acast.com/privacy for more information.

Show Notes

Growth Mindset? Invest In Yourself Today!

Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Eric Netsch, the Founder and CEO from Tapcart.  They are a mobile commerce SaaS platform that integrates directly with Shopify which enables brands to quickly and easily build a native mobile app for their eCommerce store. The company is trusted by over 20,000+ Shopify brands including Fashion Nova, Chubbies, Urban Planet, FIGS, The Hundreds, and more. 

Tapcart has also been recently been listed as a Shopify Plus Certified App Partner, so you know they have the technology and scale to help your brand with mobile commerce.

What You Will Learn Today

  • Why traditional “mobile-friendly” websites aren't providing the conversion and retention brands need today.
  • Why having a mobile app gives you full control over the end-to-end shopping experience.
  • How to implement real-time communication to generate a steady stream of sales.
  • How to engage with shoppers with your blog, lookbook, and video content directly in your native iOS and Android app.

Links And Resources Mentioned In This Episode

Thank You For Listening

I truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunesStitcher, Google Play, or Spotify and don’t miss a single episode!

REWIND : EPISODE SPONSOR

Automated Backups. Painless Recovery.

Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.

Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.

So what do you do? You use Rewind to protect your Shopify store with automated backups.

Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.

The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.

Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.

Protect your business and get peace of mind with Rewind Backups



Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You know it's not just about finding the right apps—it's about knowing which strategies actually work when the stakes are real. I'm Steve Hutt, and every week I sit down with Shopify founders, marketing experts, and industry insiders who've been exactly where you are. We skip the theory and dive into what's actually moving the needle right now.

Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships.

Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders.

We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty.

Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth.

Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work.

Steve Hutt
x-Shopify - DTC Founder - Podcast Host

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com