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Technology and social media have completely changed the landscape for buyers, sellers, and agents, causing a seismic shift.
On the one hand, younger entrepreneurs are entering the real estate market and bringing their digital expertise with them. Simultaneously, millennials have become the single largest buyer demographic, accounting for nearly 25% of all sellers, and relying on the Internet to get things done. If you, as a real estate agent, aren’t keeping up with this shift, you run the risk of fading to the background and not being seen.
Personal branding and branding in general are now more important than ever. Your competition is moving quickly building out their websites and social media presence and making a name for themselves.
Brian Gardner is co-founder of Agent Engine. They assist real estate agents and other industry professionals in establishing a digital presence, utilising the power of technology and social media to build (and grow) their business. He’s previously the co-founder of StudioPress (sold to WP Engine in 2018) which powers hundreds of thousands of WordPress websites.
Brian joins The Weekly Boost to discuss his personal branding expertise as well as his thoughts on the future of the real estate industry and developing a strong online presence.
00:00 Introduction
2:06 Who is Brain Gardner?
4:56 Why Agent Engine? Why Real Estate?
7:06 Why build a personal brand?
8:50 When you decide to build a brand, where do you start?
10:44 Designing a personal brand and website that works
13:33 Should content come first?
15:51 Choose the medium that works best for you and your consumers
17:15 Be authentic, be consistent
20:03 How does Agent Engine revolutionize the real estate industry
23:48 Advice to people just getting started in to the real estate business
25:32 Mistakes to avoid when building your personal brand
31:02 How do you quantify how your website is performing
35:49 Leverage what you can in the beginning or you run the risk of wasting too much money
Other ways to listen:
Listen on iTunes: https://podcasts.apple.com/us/podcast/the-weekly-boost/id1506520257
Listen on Spotify: https://open.spotify.com/show/2nvMtw4gn5qm0Wrv3DqWbM
Subscribe to the newsletter & get future episodes sent straight to your inbox: http://www.ricardobueno.com/boost/
To learn more about Agent Engine:
Website: https://www.Agentengine.com
Instagram: https://www.instagram.com/agent.engine/
To connect with Brian:
Website: https://www.BrianGardner.com
Instagram: https://www.instagram.com/bgardner/
Twitter: https://twitter.com/bgardner
Facebook: https://www.facebook.com/bgardner/
To connect with Ricardo Bueno:
Website: https://www.ricardobueno.com/
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe.
I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you.
Listen in as I share what’s good in real estate & the world of marketing!