Qatar findings

Qatar’s transformation into a diversified, knowledge-based economy is fuelled by a forward-thinking strategy of digital growth, and a strong focus on sustainability and capitalising on industry convergence. CEOs are confident of revenue growth and expect to increase headcount in 2025. However, the urgency to reinvent their businesses to ensure future viability has increased, emphasising the need to accelerate AI and GenAI integration for innovation, and seek new domains of growth.

What is PwC 28th Annual CEO Survey: Middle East findings?

CEOs in the Middle East are among the most confident globally about revenue growth in the year ahead. Yet, they remain acutely aware of the huge wave of disruptive change, primarily driven by AI, climate challenges and an intensifying competition over new domains of growth as industry lines blur. Our region’s CEOs are striking a difficult balance - capturing the significant market opportunities today while also reinventing their businesses for tomorrow.