“Do I need a record label?” It’s the question every independent artist asks. And the honest answer isn’t what you think.
In Episode 4 of Make Belief, I’m breaking down what a label actually offers, what it costs you, and why “everybody wins” isn’t always true in those deals. As someone who built AXIA Records and managed artists on both sides of this conversation, I’m giving you the real picture — not the hype.
In this episode you’ll discover:
→ What a label actually does for an artist in 2026 — and what they don’t
→ The real cost of signing a deal (it’s not just percentages)
→ When a label makes sense and when independence is the smarter move
→ How I built AXIA Records and what that taught me about ownership
→ The “everybody wins” myth — and who actually wins in most deals
This is the Artist Series — Make Belief’s deep dive into building a creative career on your own terms. If you’ve ever wondered whether you need a label to make it, this episode gives you the clarity to decide for yourself.
You don’t need permission to build. You need information. This episode gives you both.
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