Chief Endurance Officer

Welcome to another exciting episode! Today’s guest is an inspiring force in the world of endurance sports and entrepreneurship. Introducing Keith Simmons, founder and owner of four prominent sports brands: Xterra Wetsuits, Xterra Surf, Xterra Boards, and ZYM. In conversation with host Gregory McDonough, Keith shares his surprising journey into the wetsuit industry, which began while training for Ironman Canada and was transformed by his experience with a full-length wetsuit. He also delves into the challenges of entrepreneurship, such as shifting to a direct-to-consumer model, and emphasizes the significance of maintaining an endurance mindset in both athletics and business.

Takeaways:
  • When faced with an unexpected challenge, adapt and innovate. Leaders should remain adaptable and open to innovation, seeing unexpected challenges as opportunities for growth and development.
  • Leaders should leverage their personal passions to drive business innovation. By aligning their passions with organizational goals, they can foster a deeply engaged and enthusiastic team that is committed to achieving success together.
  • Leaders should seek out partnerships that complement their strengths and hold each other accountable, fostering a supportive environment for innovation and growth.
  • It is essential for leaders to maintain consistency in their messaging across all platforms, ensuring that their brand identity is coherent and resonates powerfully with their target audience.
  • Leaders should approach challenges transparently, sharing the journey and solutions with their audience to build trust and authenticity.
  • Leaders should prioritize the education of their audience by providing valuable insights and information that empower individuals to make informed decisions. By enhancing the customer experience through knowledge sharing, they can build stronger relationships.

Quote of the Show:
  • "That passion and using the products, that's where the creative process starts and ends." - Keith Simmons

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Chief Endurance Officer is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Creators & Guests

Host
Gregory McDonough
Greg McDonough is a seasoned executive who has owned and operated businesses in the professional services sector, navigating them through both good and tough times. He brings his personal experience of knowing what it’s like to be ‘in the owner’s seat’ when working with clients, taking time to ask the questions others may not.
Producer
Rebecca Leberman

What is Chief Endurance Officer?

Join host Greg McDonough on a transformative journey as "The Chief Endurance Officer" explores the incredible power of positive energy and sustained effort. This podcast delves into the real-life stories of individuals who have harnessed the endurance mindset to achieve remarkable goals in every facet of life – personal achievements, professional success, and athletic triumphs. Visit our website www.chiefenduranceofficer.com for additional resources and exclusive content, and subscribe to hear these inspiring episodes every Friday!