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Wendy Forsythe, CMO of eXp World Holdings (NASDAQ: EXPI), shares her extraordinary journey from college student to becoming the youngest brokerage owner in Nova Scotia at age 25. From selling 100+ homes in her first year as a rookie to taking Fathom public during the pandemic, Wendy reveals the counterintuitive strategies that transformed limitations into competitive advantages. She breaks down the critical difference between mentors and sponsors, why asking to "get in the room" changes everything, and the leadership lessons learned from building a 46-agent brokerage from scratch—all while navigating the unique challenges women face in real estate leadership.
➡️ Show Links
LinkedIn: https://linkedin.com/in/wendyforsythe
Website: https://brandwendy.com
Twitter: https://twitter.com/brandWendy
➡️ Key Segments
00:00 – Why Playing It Safe Kills Opportunity (The Risk-Taking Mindset)
01:12 – The Marketing Class That Changed Everything (College Pivot Story)
02:43 – Dad's Million-Dollar Advice: "Every Business Person Must Be a Salesperson"
04:07 – Getting Licensed in One Week (The Weekend That Started It All)
05:37 – The Expired Listing System That Sold 100+ Homes Year One
07:09 – From 11 Sales to 100+: The International Rookie Award Story
08:44 – Becoming Canada's Youngest Brokerage Owner at 25
11:55 – The Pre-Licensing Hack: Building Agents From Scratch
13:49 – Corporate Transition: From Entrepreneur to Employee Mindset
15:49 – Sherry Chris and the Hard Truth About Female Mentorship
17:06 – The Assertiveness Double Standard: Why Women Get Labeled "Difficult"
20:58 – Taking Fathom Public During a Pandemic (Virtual IPO Story)
24:39 – Virtual Road Shows: 8am to 8pm Zoom Investor Meetings
27:33 – Why eXp Agents Are Brand Builders, Not Just Listing Marketers
29:17 – "Ask to Get in the Room": The Career Advice She Wishes She'd Known
33:49 – Mentors vs Sponsors: Why You Need Someone Who Opens Doors
35:02 – The Connection Strategy That Changes Everything
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