Len Wise - Brand Strategist: Do you have a lovemark?

Robert is joined on this episode of Coffee with Curtis by Len Wise. Len is a global brand strategist who has worked for some of the biggest companies in the world, creating memorable brands and campaigns. Branding is so much more than what we see on the surface. Len has developed his own methodology for SaaS companies to develop what he calls a lovemark that creates loyalty without reason and interacts with every part of the company. Len talks about his favorite brand strategy projects, how they were implemented, and how smaller brands can start building their own 'lovemark' too. This episode is packed with gems and value. 

What is Coffee with Curtis Business?

You are listening to Coffee with Curtis Business, I am Robert Curtis, your host and CEO of Simlev. Welcome to the show. Coffee with Curtis - Business is a podcast where you will be able to tune in to my conversations with people in business sharing their journey and experiences to give you insights to impact your own business. So grab a coffee and enjoy the show.