1 00:00:00,070 --> 00:00:00,880 Hey, Cesc here. 2 00:00:00,880 --> 00:00:04,400 And today we have the CEO and co founder of Instant Padel, Christopher Grenfeld. 3 00:00:04,780 --> 00:00:06,939 Did he really create the portable Padel court? 4 00:00:14,320 --> 00:00:16,230 I had a chance to meet with you at RacketX. 5 00:00:16,239 --> 00:00:19,660 You had a booth there and I found your product like super interesting. 6 00:00:19,830 --> 00:00:24,430 Um, but let's first talk about you, um, your background in Padel. 7 00:00:25,420 --> 00:00:25,810 Sure. 8 00:00:25,880 --> 00:00:26,700 Um, yeah. 9 00:00:26,720 --> 00:00:30,860 First of all, my name is Christopher and I'm based in Stockholm, Sweden. 10 00:00:30,860 --> 00:00:35,880 My greatest accomplishment is my four kids. 11 00:00:36,890 --> 00:00:40,590 And apart from that, I've been actually been working within 12 00:00:40,590 --> 00:00:42,800 the tech industry for 20 years. 13 00:00:43,400 --> 00:00:48,650 But then in 2020, during the boom in Sweden, um, I got to meet, meet 14 00:00:48,670 --> 00:00:50,930 my colleague, uh, that had an idea. 15 00:00:51,490 --> 00:00:56,680 Uh, and he didn't really do anything about it until we start talking about it. 16 00:00:57,290 --> 00:01:03,150 Uh, and, uh, we went partner around it and that's where Instant Padel was born. 17 00:01:04,020 --> 00:01:09,480 So did you play Padel before or did you even, uh, see Padel or, um, 18 00:01:09,490 --> 00:01:10,660 when were you introduced to Padel? 19 00:01:11,470 --> 00:01:12,469 Yeah, of course. 20 00:01:12,469 --> 00:01:18,999 I mean, from like 2015, 16 Padel was growing tremendously in Sweden, 21 00:01:19,440 --> 00:01:23,740 uh, and it got its boom, uh, during, you know, COVID as well. 22 00:01:24,080 --> 00:01:27,310 So I was playing a lot like a recreational player. 23 00:01:27,390 --> 00:01:30,760 Um, I really thought I was a really good player in the beginning. 24 00:01:31,270 --> 00:01:35,970 But then, uh, the more I played, the more, uh, I started to learn that. 25 00:01:36,765 --> 00:01:40,435 This is an easy game to start learning how to play, but it's 26 00:01:40,925 --> 00:01:42,445 almost impossible to master. 27 00:01:43,295 --> 00:01:44,375 Oh yeah, I hear that. 28 00:01:44,885 --> 00:01:46,715 When you first start playing, you're playing all the time. 29 00:01:46,715 --> 00:01:51,054 You feel like you're playing so well in the master until you find 30 00:01:51,055 --> 00:01:52,854 somebody that's played so much better. 31 00:01:53,254 --> 00:01:55,554 And you're like, oh boy, I got a long way to go. 32 00:01:56,405 --> 00:01:58,605 So, did you play any other racquet sports prior? 33 00:01:59,505 --> 00:02:01,585 Yeah, I was, uh, you know, playing tennis. 34 00:02:01,625 --> 00:02:04,175 I done a lot of sports when I was a kid. 35 00:02:04,225 --> 00:02:08,025 Uh, I was mainly a golfer Uh could actually call me pretty 36 00:02:08,025 --> 00:02:09,624 good golfer back in the days. 37 00:02:10,024 --> 00:02:14,095 Uh, but I was playing a lot of tennis, you know Basketball and but 38 00:02:14,105 --> 00:02:15,714 well, I was not pro or anything. 39 00:02:15,764 --> 00:02:20,725 I was just trying to hit the ball over the net So what made you uh 40 00:02:20,755 --> 00:02:23,625 get into this uh to this business, you know, I know your friend. 41 00:02:23,635 --> 00:02:26,765 Uh, Talked a little bit about it, but what made you say, Hey, 42 00:02:26,765 --> 00:02:30,255 look, I'm going to make a module portable or how would you call it? 43 00:02:30,255 --> 00:02:32,105 Like, um, non permanent courts. 44 00:02:32,435 --> 00:02:32,834 Yeah. 45 00:02:32,834 --> 00:02:37,465 So basically we're a world unique, mobile or portable or modular court. 46 00:02:37,545 --> 00:02:37,875 Right. 47 00:02:38,265 --> 00:02:44,865 Uh, and I think me being an entrepreneur for so many years have learned sometimes 48 00:02:44,865 --> 00:02:49,234 that when you feel something and that you see something actually do something 49 00:02:49,234 --> 00:02:55,980 about And I think the greatest sort of Synergy between me and my 20 year 50 00:02:56,010 --> 00:03:03,180 old, 20 year old younger friend is that he, he was frustrated because during 51 00:03:03,180 --> 00:03:08,269 the boom in Sweden, there was so much people playing, but it was a lot of 52 00:03:09,055 --> 00:03:10,885 It was a lot of premium stamp to it. 53 00:03:10,885 --> 00:03:12,835 It was very expensive to play. 54 00:03:12,835 --> 00:03:17,134 It was really hard to get a time and he's coming from a background being a 55 00:03:17,134 --> 00:03:21,794 soccer professional working a lot with kids and families and societies and 56 00:03:21,804 --> 00:03:27,374 seeing like the what what kind of impact the sport can do for the communities 57 00:03:28,024 --> 00:03:31,505 and he wanted to do something about it. 58 00:03:31,575 --> 00:03:37,825 So basically he asked a question like does it have to be so complicated. 59 00:03:38,175 --> 00:03:41,075 To build a traditional or to build a Padel court. 60 00:03:41,564 --> 00:03:41,885 Gotcha. 61 00:03:41,934 --> 00:03:42,174 Gotcha. 62 00:03:42,174 --> 00:03:42,424 Okay. 63 00:03:42,424 --> 00:03:47,515 So, uh, what is this voice filling or or who is Who is this court for? 64 00:03:48,644 --> 00:03:54,594 Yeah, so basically The the court is for all the recreational players that wants 65 00:03:54,594 --> 00:03:58,924 to have fun with the game that wants to have accessibility And just get to I mean 66 00:03:58,934 --> 00:04:04,245 either start just playing trying it out But also all the intermediate players just 67 00:04:04,245 --> 00:04:09,410 want to have a go uh, it's also of course for um You know, elite players just want 68 00:04:09,410 --> 00:04:15,410 to have a fun, you know, game, uh, because you can, I mean, our court is delivering, 69 00:04:15,729 --> 00:04:23,240 uh, the game, uh, but like, just as an example with in Spain, they started off 70 00:04:23,259 --> 00:04:26,270 in, uh, playing with concrete walls. 71 00:04:26,350 --> 00:04:28,319 Now it's glass panels, right? 72 00:04:28,320 --> 00:04:32,659 Or if you look at tennis board, you have surface like it's 73 00:04:32,670 --> 00:04:34,710 grass or clay or hard true. 74 00:04:35,130 --> 00:04:39,135 So, you know, It's basically about securing that, you know, Padel is 75 00:04:39,135 --> 00:04:42,435 a type of game where you use the walls and when you, you know, have 76 00:04:42,435 --> 00:04:43,895 a different type of rule system. 77 00:04:44,355 --> 00:04:47,555 That, that, that is the same for our courts. 78 00:04:47,795 --> 00:04:53,755 But what we did is that we basically made sure to become more mobile. 79 00:04:54,784 --> 00:04:59,395 Uh, the story is that a lot of traditional courts, Courts as well 80 00:04:59,395 --> 00:05:04,455 as traditional portable courts still needs a lot of handling a lot of 81 00:05:04,455 --> 00:05:09,085 heavy lifting machines and a lot of ground constructions or permits. 82 00:05:09,565 --> 00:05:11,735 But our solution don't need that. 83 00:05:12,165 --> 00:05:14,254 And that means that makes our court. 84 00:05:14,840 --> 00:05:21,130 Uh, perfect in some, I mean, some, in some cases and not, of course, we're 85 00:05:21,150 --> 00:05:23,560 not relevant for all projects out there. 86 00:05:24,999 --> 00:05:25,249 Okay. 87 00:05:25,249 --> 00:05:27,950 Christopher, uh, who is this pedal core for? 88 00:05:29,100 --> 00:05:29,410 Yeah. 89 00:05:29,410 --> 00:05:34,160 So basically, I mean, I already told you guys about us wanting to have. 90 00:05:34,765 --> 00:05:38,405 Onboarding from the intermediate recreational play, but I also 91 00:05:38,405 --> 00:05:41,985 really want to emphasize on the fact like how, how, how should you 92 00:05:41,985 --> 00:05:44,034 best utilize or use this court. 93 00:05:44,454 --> 00:05:47,515 And a good example is for, you know, Glenn Eagles Hotel in 94 00:05:47,515 --> 00:05:51,015 Scotland, they were interested to bring in Padel to their members. 95 00:05:51,635 --> 00:05:55,764 They didn't have any permits, they didn't want to invest large amount of money 96 00:05:55,924 --> 00:05:57,555 because they didn't have the data right. 97 00:05:58,004 --> 00:06:01,814 So what they did is that they put two instant Padel courts on their 98 00:06:01,814 --> 00:06:07,505 existing tennis court and during one season, they got enough data, enough 99 00:06:07,534 --> 00:06:10,094 interest, uh, and really great response. 100 00:06:10,335 --> 00:06:14,815 So now they're building a permanent, uh, Padel arena at their premises. 101 00:06:15,344 --> 00:06:19,425 Uh, another great example is, you know, tennis clubs are suffering today. 102 00:06:19,675 --> 00:06:24,560 Having Older members sometimes being very reluctant to new sports, 103 00:06:24,750 --> 00:06:29,080 whereas the tennis needs to be broad enough to become more racket 104 00:06:29,169 --> 00:06:30,420 friendly, if you know what I mean. 105 00:06:30,820 --> 00:06:36,025 Um, and It's very tough sometimes, economically, for tennis clubs to invest 106 00:06:36,034 --> 00:06:39,664 in, you know, scrapping a tennis for Padel because they don't have the data. 107 00:06:40,005 --> 00:06:44,594 So, tennis clubs, for instance, they can have one or two courts 108 00:06:44,625 --> 00:06:46,284 up and just get the data. 109 00:06:46,495 --> 00:06:51,284 And in UK, we had three months, us there, at the Tour K Club in 110 00:06:51,284 --> 00:06:54,734 UK, and they got 60 new members. 111 00:06:55,410 --> 00:07:01,049 Uh, in three months, and it was totally new target groups coming into their club. 112 00:07:01,490 --> 00:07:05,839 And I think that the future, no matter what, it's about being open, about trying 113 00:07:05,840 --> 00:07:08,230 out and giving sort of the accessibility. 114 00:07:08,500 --> 00:07:12,619 If it's pickle, Padel, or tennis, uh, it doesn't matter. 115 00:07:12,659 --> 00:07:17,439 It's about getting people the joy of socializing as many hours at a 116 00:07:17,439 --> 00:07:20,520 club, and then let them choose what kind of sport they want to play. 117 00:07:21,309 --> 00:07:22,030 Wow, that's great. 118 00:07:22,039 --> 00:07:23,090 Now that's clubs. 119 00:07:23,090 --> 00:07:26,999 What if it was just a normal person, not a club that is interested 120 00:07:26,999 --> 00:07:27,889 in doing something like this? 121 00:07:27,909 --> 00:07:31,770 What preparations would they need before moving forward with this? 122 00:07:32,280 --> 00:07:32,580 Yeah. 123 00:07:32,580 --> 00:07:36,700 So, so that's a good question because a lot of times to look at a person 124 00:07:36,700 --> 00:07:41,955 that is entrepreneurial, uh, they need to basically, first of all, just 125 00:07:41,955 --> 00:07:44,825 be very curious about finding space. 126 00:07:45,085 --> 00:07:48,945 Let's say they walk back and forth to the kid's school and they see 127 00:07:48,945 --> 00:07:51,175 a dead area that is not used. 128 00:07:51,664 --> 00:07:56,114 It's all about them, you know, being curious about how can I get this space 129 00:07:56,155 --> 00:08:01,845 and in what ways can I get this space, uh, for, for, for usage of panel. 130 00:08:02,615 --> 00:08:06,974 Uh, and I think that a lot of people walk around sometimes thinking, Oh, 131 00:08:06,974 --> 00:08:08,474 here, it should be great, right? 132 00:08:08,755 --> 00:08:13,724 But, I mean, I really know that by just doing it, trying out, calling 133 00:08:14,034 --> 00:08:18,205 the people that are in charge of this land, they are really happy 134 00:08:18,205 --> 00:08:19,874 about somebody taking charge of that. 135 00:08:19,934 --> 00:08:22,504 Because nobody wants dead areas. 136 00:08:22,534 --> 00:08:26,525 Everybody wants dead areas to become active and social and fun. 137 00:08:26,890 --> 00:08:28,610 Uh, for the social impact part. 138 00:08:29,060 --> 00:08:34,240 So I think it's like, uh, on the general term, it's like, if you think it, find 139 00:08:34,240 --> 00:08:36,870 out and do it, and there's a lot of ways. 140 00:08:37,369 --> 00:08:37,579 Yeah. 141 00:08:37,579 --> 00:08:39,240 So it's more, uh, location, right? 142 00:08:39,240 --> 00:08:39,520 Land. 143 00:08:39,530 --> 00:08:41,279 That's probably the first step, correct. 144 00:08:41,289 --> 00:08:44,059 And the approach, the goal, the goal. 145 00:08:44,320 --> 00:08:44,540 Yeah. 146 00:08:44,540 --> 00:08:47,280 And the gold of Padel is space, space, a land. 147 00:08:47,890 --> 00:08:51,950 And when you do the inventory of space, then you will know, am I 148 00:08:51,950 --> 00:08:55,559 going to build traditional or am I going to build with instant Padel? 149 00:08:56,040 --> 00:08:57,270 It's, it's pretty simple. 150 00:08:57,509 --> 00:09:00,920 Uh, and I will guide them if they think it's the Padel in the wrong location. 151 00:09:01,140 --> 00:09:01,920 I will tell them. 152 00:09:02,280 --> 00:09:04,709 That they are, they should do the traditional way. 153 00:09:05,600 --> 00:09:06,010 Wow. 154 00:09:06,110 --> 00:09:06,640 That's great. 155 00:09:06,670 --> 00:09:10,290 That's a great information for somebody interested in, in pursuing this. 156 00:09:10,520 --> 00:09:14,699 We get a lot of calls inquiring about, uh, creating, uh, clubs. 157 00:09:14,749 --> 00:09:19,529 Um, and I found, uh, your core very interesting because I think, 158 00:09:19,939 --> 00:09:21,950 uh, especially in the areas that. 159 00:09:22,270 --> 00:09:25,820 Uh, you have to educate people what Padel is being able to put up a court 160 00:09:25,820 --> 00:09:30,000 very quickly, um, not go through the whole process of permits and everything. 161 00:09:30,480 --> 00:09:35,320 And just kind of, um, with a minimum investment, um, and educate the 162 00:09:35,330 --> 00:09:39,960 people in the area kind of, uh, see if you're, uh, if the people are 163 00:09:39,960 --> 00:09:41,594 engaging and reacting to Padel. 164 00:09:41,774 --> 00:09:46,395 And then at that point, if you feel it is at that point, you can move forward 165 00:09:46,395 --> 00:09:48,245 to a second stage and opening up a club. 166 00:09:48,555 --> 00:09:50,234 So I found that very, very interesting. 167 00:09:50,245 --> 00:09:51,814 Have you seen people doing that? 168 00:09:52,854 --> 00:09:53,264 Yeah. 169 00:09:53,435 --> 00:09:58,675 And I think I, I want to give the listeners an idea, like what are we? 170 00:09:59,094 --> 00:10:01,275 Uh, because we basically. 171 00:10:01,915 --> 00:10:04,695 made some changes in to the material. 172 00:10:05,415 --> 00:10:09,595 Uh, a traditional court is often built with glass panels. 173 00:10:10,105 --> 00:10:14,255 Only the glass panels itself weigh around 250 kilos. 174 00:10:14,824 --> 00:10:17,944 And that means that it's a lot of heavyweight construction. 175 00:10:18,304 --> 00:10:23,924 Whereas you also, uh, in order to like sort of bolt down the court, 176 00:10:24,174 --> 00:10:26,395 you need permits to do that. 177 00:10:26,475 --> 00:10:30,460 As soon as you bolt down the court, You need some kind of permit 178 00:10:30,870 --> 00:10:33,190 like let's let's talk about that. 179 00:10:33,190 --> 00:10:33,430 Okay. 180 00:10:33,430 --> 00:10:34,500 So let's talk about the court. 181 00:10:34,600 --> 00:10:37,800 Um, yeah, you said the glass is replaced by what material? 182 00:10:38,209 --> 00:10:43,990 Yeah, so basically what we tested out in the factory is Polycarbonate panels. 183 00:10:44,450 --> 00:10:50,420 And it's basically like plexi, like plastic, uh, hard plastic, uh, panels. 184 00:10:50,870 --> 00:10:55,089 Uh, it's called polycarbonate, which are unbreakable, but also 185 00:10:55,120 --> 00:10:59,670 they weigh instead of the 250 kilos, they weigh around 90 kilos. 186 00:11:00,569 --> 00:11:00,759 Wow. 187 00:11:01,530 --> 00:11:01,810 Okay. 188 00:11:01,860 --> 00:11:05,210 That means that two people can carry this panel without having 189 00:11:05,220 --> 00:11:07,000 weights, heavyweight machines. 190 00:11:07,730 --> 00:11:11,580 How about durability and how does it react to the ball compared to class? 191 00:11:12,319 --> 00:11:15,859 So basically all the recreational players, I mean, we have had hundreds 192 00:11:15,859 --> 00:11:19,939 of thousands of people playing us over three and a half years now, nobody's 193 00:11:19,939 --> 00:11:25,069 really reacting to it or noticing it or thinking about it because in the 194 00:11:25,339 --> 00:11:29,139 recreational type of play, like you use them and whatever, but you don't 195 00:11:29,139 --> 00:11:31,239 have the expectancy of the perfection. 196 00:11:31,649 --> 00:11:32,099 Okay. 197 00:11:32,479 --> 00:11:37,319 And I think that the number one thing sometimes is not always go for the 198 00:11:37,329 --> 00:11:41,950 perfection, but always sometimes go for the good enough in order to. 199 00:11:42,240 --> 00:11:44,550 Secure what we are having today. 200 00:11:45,180 --> 00:11:47,340 So the average player is not going to notice anything. 201 00:11:47,740 --> 00:11:52,130 No, I mean, they come in and they can get the same balance 202 00:11:52,199 --> 00:11:54,770 when you hit a lot of shots. 203 00:11:54,800 --> 00:12:00,260 And when the elite players comes in, they will of course notice a bit of difference. 204 00:12:00,640 --> 00:12:04,720 But they can adjust very fast because they are, you know, good players. 205 00:12:05,340 --> 00:12:05,530 Yeah. 206 00:12:05,530 --> 00:12:05,860 Yeah. 207 00:12:05,900 --> 00:12:08,910 Just like all, all clubs have different, you know, turfs, different 208 00:12:08,910 --> 00:12:11,420 courts and speed and is different. 209 00:12:11,440 --> 00:12:12,440 And you have to adjust a little bit. 210 00:12:12,440 --> 00:12:16,680 And then you come in and you play like 10 minutes and you adjust like to the floor, 211 00:12:16,680 --> 00:12:20,660 you adjust to the panel or the, you know, whatever, and then you have a good game. 212 00:12:21,420 --> 00:12:21,780 Gotcha. 213 00:12:21,780 --> 00:12:21,990 Gotcha. 214 00:12:21,990 --> 00:12:22,260 Okay. 215 00:12:22,280 --> 00:12:23,130 So how about the turf? 216 00:12:23,130 --> 00:12:26,920 I know you have turf, uh, you know, traditionally, what do you guys 217 00:12:26,920 --> 00:12:28,870 use, uh, for your platform there? 218 00:12:29,469 --> 00:12:29,719 Yeah. 219 00:12:29,719 --> 00:12:34,910 So basically the, the invention we have, or the sort of uniqueness is our cage. 220 00:12:35,510 --> 00:12:40,790 Uh, we can use any turf, uh, but when we come on like a parking 221 00:12:40,790 --> 00:12:44,029 lot, like, uh, and we're going to be there for a season, let's say. 222 00:12:44,500 --> 00:12:48,180 Uh, the good, the, the, the, the best turf to use if you're 223 00:12:48,180 --> 00:12:49,950 gonna move it around is tiles. 224 00:12:50,520 --> 00:12:52,020 It's like plastic tiles. 225 00:12:52,080 --> 00:12:57,180 Whereas we, uh, today have Versa Court, which is US based company, and 226 00:12:57,180 --> 00:13:01,110 they use, like, their sports court are all over the place in the us like 227 00:13:01,110 --> 00:13:05,220 all the three and three basketball, the tennis, uh, outdoor for the, 228 00:13:05,790 --> 00:13:07,530 you know, field hockey or whatever. 229 00:13:07,910 --> 00:13:11,870 Um, and they have like a good grip to have, uh, you know, being innovative 230 00:13:11,870 --> 00:13:14,060 within the sports to secure the. 231 00:13:14,455 --> 00:13:19,085 The short stops and non injuries as well as you know, uh, everything and 232 00:13:19,085 --> 00:13:24,930 then of course the bounce And when it comes to the bounce We give a bit 233 00:13:24,940 --> 00:13:30,810 better of a bounce, like it's a bit faster, our court on the tiles, but, 234 00:13:30,930 --> 00:13:35,720 uh, the recreational players really more appreciate that because it's a bit easier. 235 00:13:36,280 --> 00:13:38,969 Uh, whereas the pros again, you know, they, they adjust. 236 00:13:39,560 --> 00:13:39,800 Yeah. 237 00:13:39,880 --> 00:13:40,150 Okay. 238 00:13:40,160 --> 00:13:43,550 So let's talk about the sub flooring because I think that's important. 239 00:13:43,980 --> 00:13:47,260 Um, this is made to go on top of, let's say asphalt, correct? 240 00:13:47,920 --> 00:13:48,240 Yeah. 241 00:13:48,240 --> 00:13:53,310 So basically all type of surface, which is hard from the start. 242 00:13:54,050 --> 00:13:57,990 Uh, we can just build it up on there and the only thing we need to do is 243 00:13:57,990 --> 00:14:02,349 adjustment to make sure that it's even leveled out that that's what I was 244 00:14:02,349 --> 00:14:05,069 going to ask you because most, you know, asphalt, let's say, if you're going 245 00:14:05,069 --> 00:14:08,639 to do it at a park, if you're going to do it at a parking lot or somewhere. 246 00:14:09,199 --> 00:14:10,629 They're not going to be perfectly level. 247 00:14:10,650 --> 00:14:12,209 So how do you deal with that? 248 00:14:12,219 --> 00:14:15,959 You're still going to have to do some type of suffering where you're loving it off. 249 00:14:15,959 --> 00:14:17,110 And how do you guys do that? 250 00:14:17,670 --> 00:14:22,119 Yeah, so there are, there are numbers of different ways and basically, 251 00:14:22,319 --> 00:14:25,879 you know, the Versacore guys that, you know, work with this every day 252 00:14:25,930 --> 00:14:30,900 because they always need the level, level floor and hard surface, right? 253 00:14:31,410 --> 00:14:35,309 Uh, but one, one way to do it on a parking lot is stone base. 254 00:14:35,659 --> 00:14:36,460 You have like 0. 255 00:14:36,510 --> 00:14:42,959 8 gravel stone, uh, like, It could be like parking material, like, uh, and 256 00:14:42,959 --> 00:14:47,480 then you level it out and you water it and then you pack it, um, and you whack 257 00:14:47,480 --> 00:14:49,490 it, like you, you press it really hard. 258 00:14:49,819 --> 00:14:52,199 So it becomes like a temporary concrete. 259 00:14:52,240 --> 00:14:54,069 It becomes like hard. 260 00:14:54,370 --> 00:14:56,080 But it's very easy to restore. 261 00:14:56,800 --> 00:14:59,110 So the other question is, how about weather weather wise? 262 00:14:59,120 --> 00:15:03,050 So when it rains, how does that affect the, the, the sub base there? 263 00:15:03,820 --> 00:15:04,070 Yeah. 264 00:15:04,070 --> 00:15:07,070 So basically, first of all, the tiles that we're using 265 00:15:07,310 --> 00:15:10,539 have holes within and they are. 266 00:15:11,025 --> 00:15:16,315 Uh, drainage by themselves, so like we don't get the puddles, but the sub 267 00:15:16,375 --> 00:15:18,465 bottom, it doesn't, it doesn't erode. 268 00:15:19,205 --> 00:15:23,804 No, because you have, you have like a, uh, rubber mat, uh, you 269 00:15:23,804 --> 00:15:26,094 know, over the sort of stone base. 270 00:15:26,855 --> 00:15:28,164 So you cover it, right? 271 00:15:28,165 --> 00:15:30,465 So, uh, that is not a problem at all. 272 00:15:31,110 --> 00:15:31,590 Gotcha. 273 00:15:31,590 --> 00:15:31,830 Okay. 274 00:15:31,830 --> 00:15:32,460 That's smart. 275 00:15:32,700 --> 00:15:33,310 Right, right, right. 276 00:15:33,310 --> 00:15:37,209 And as long as you have a somewhat of a pitch, the water will flow one way. 277 00:15:37,209 --> 00:15:37,630 Exactly. 278 00:15:37,930 --> 00:15:38,199 Exactly. 279 00:15:38,219 --> 00:15:38,510 Wow. 280 00:15:38,510 --> 00:15:39,339 That's, that's great. 281 00:15:39,339 --> 00:15:39,629 Okay. 282 00:15:39,640 --> 00:15:45,060 So let's talk about, um, so I just, I just want to say, well, what's interesting, 283 00:15:45,060 --> 00:15:50,589 I mean, we've done like 160 installs in 18 countries now, and the interesting 284 00:15:50,589 --> 00:15:57,165 part is that the groundwork cost for this leveling out is around five to 10, 000. 285 00:15:57,165 --> 00:15:57,239 Right. 286 00:15:57,240 --> 00:16:01,100 Which means that, you know, for many people that work with 287 00:16:01,130 --> 00:16:03,660 traditional solutions, pay way more. 288 00:16:04,030 --> 00:16:04,810 I can do that. 289 00:16:05,420 --> 00:16:05,790 Yeah. 290 00:16:06,519 --> 00:16:06,749 Yep. 291 00:16:06,750 --> 00:16:06,930 Yep. 292 00:16:06,930 --> 00:16:07,430 No, I get it. 293 00:16:07,490 --> 00:16:07,839 Okay. 294 00:16:07,860 --> 00:16:12,089 So you're looking at five to 10 versus let's say 18 to 20 or 22, 000, you 295 00:16:12,089 --> 00:16:14,999 know, a traditional, I would say more, I don't know what's the price 296 00:16:15,329 --> 00:16:18,950 in that in Europe, but like, if you go and I'm going to install one or 297 00:16:18,950 --> 00:16:24,639 two courts in, uh, in the Europe, uh, you're looking at 30, 40, 50, 000. 298 00:16:25,079 --> 00:16:25,410 Wow. 299 00:16:26,249 --> 00:16:31,060 Down here, one core is going to be anywhere from 18 to maybe 25 at the most. 300 00:16:31,400 --> 00:16:34,879 You know, so I guess roughly the same, I guess it depends in the 301 00:16:34,879 --> 00:16:36,189 area that you're at here in the U. 302 00:16:36,189 --> 00:16:36,430 S. 303 00:16:36,839 --> 00:16:37,119 Yeah. 304 00:16:37,170 --> 00:16:37,900 Um, okay. 305 00:16:37,900 --> 00:16:39,979 So that's, I mean, that's, that's pretty good. 306 00:16:39,999 --> 00:16:42,499 So let's talk about the, the actual core. 307 00:16:42,639 --> 00:16:44,049 I mean, uh, what is it made out of? 308 00:16:44,049 --> 00:16:44,759 Is it made of metal? 309 00:16:44,759 --> 00:16:45,779 Is it galvanized? 310 00:16:45,810 --> 00:16:48,970 Um, uh, you know, let's talk about that. 311 00:16:49,310 --> 00:16:49,599 Yeah. 312 00:16:49,599 --> 00:16:53,209 So our, our manufacturer is Pyrocore Deluxe, which is one of 313 00:16:53,209 --> 00:16:54,939 the world's largest manufacturers. 314 00:16:54,979 --> 00:16:58,089 I mean, they're sending out 3000 quarts a year. 315 00:16:58,110 --> 00:17:04,290 And we are using the exact same material as traditional quartz when 316 00:17:04,290 --> 00:17:09,349 it comes to galvanized steel and their high quality type of structure. 317 00:17:09,740 --> 00:17:12,789 The only thing we have changed is the glass to polycarbonate. 318 00:17:13,569 --> 00:17:15,599 And then we can use different type of floorings. 319 00:17:16,400 --> 00:17:16,760 Gotcha. 320 00:17:16,760 --> 00:17:17,050 Okay. 321 00:17:17,060 --> 00:17:20,530 So now is this secured to the to the asphalt or to whatever 322 00:17:20,530 --> 00:17:22,160 you're doing or, or it's not? 323 00:17:22,780 --> 00:17:27,970 So when we are on the asphalt, uh, you know, we don't usually 324 00:17:27,979 --> 00:17:33,289 secure it or bolt it, but there are options to bolt it if, if needed. 325 00:17:33,410 --> 00:17:38,010 If you're on a, uh, like location where it's, where it's, uh, you know, let's 326 00:17:38,010 --> 00:17:42,590 say windy or, or, or stuff like that, you can secure it and do it permanently. 327 00:17:43,535 --> 00:17:43,925 Okay. 328 00:17:43,955 --> 00:17:46,145 Okay, so let's talk about the net and poles, right? 329 00:17:46,145 --> 00:17:48,785 So you need a net, and then you have the poles on the side. 330 00:17:48,815 --> 00:17:48,875 Yeah. 331 00:17:49,085 --> 00:17:51,605 How are the poles secured to the, to, to the ground? 332 00:17:51,605 --> 00:17:52,865 Do you have to bolt those down? 333 00:17:53,185 --> 00:17:53,754 No. 334 00:17:53,815 --> 00:17:55,165 So nothing is to be bolt. 335 00:17:55,165 --> 00:17:59,455 So basically, uh, what we have done is that we have a structure of a 336 00:17:59,455 --> 00:18:02,335 t, um, which has a stable function. 337 00:18:02,335 --> 00:18:03,295 It's pretty heavy. 338 00:18:03,625 --> 00:18:05,815 Uh, that is like on the, each corner. 339 00:18:05,815 --> 00:18:07,645 And then we have the net that is, uh. 340 00:18:07,995 --> 00:18:12,975 Tightening up, but we come up to the right level, uh, and we don't need to 341 00:18:12,975 --> 00:18:16,495 bolt it, but we, we do have like clambers. 342 00:18:16,935 --> 00:18:22,715 So like, if you look at the entrance, uh, of the Padel court, you know, 343 00:18:22,795 --> 00:18:27,535 we can, we can secure it in the cage itself, but we don't need to the ground. 344 00:18:28,055 --> 00:18:28,845 Oh, that's smart. 345 00:18:29,175 --> 00:18:29,925 That's smart. 346 00:18:30,345 --> 00:18:30,965 Gotcha. 347 00:18:30,995 --> 00:18:31,235 All right. 348 00:18:31,245 --> 00:18:32,504 I was wondering about that. 349 00:18:32,504 --> 00:18:32,685 Yeah. 350 00:18:33,455 --> 00:18:33,764 Okay. 351 00:18:33,764 --> 00:18:37,584 So are these courts really, uh, they're non permanent, correct? 352 00:18:37,655 --> 00:18:42,935 And so this, uh, this is, um, but are they really Are they really portable? 353 00:18:42,975 --> 00:18:46,215 Would you say it's for how long will it take to take down and 354 00:18:46,215 --> 00:18:47,515 how long will it take to put up? 355 00:18:47,525 --> 00:18:53,634 Yeah, so what we usually say to the clients is there, they can 356 00:18:53,645 --> 00:18:55,835 build it up in 4 to 6 hours. 357 00:18:56,335 --> 00:19:01,245 Uh, the record is a UK team game for Padel that have built it 358 00:19:01,255 --> 00:19:02,965 up in 2 hours and 30 minutes. 359 00:19:03,605 --> 00:19:07,195 So when you say four to six, is that two people, uh, three people, four people? 360 00:19:07,195 --> 00:19:08,095 It's four people. 361 00:19:08,314 --> 00:19:11,564 So you need one, you need one people with a practical brain 362 00:19:11,644 --> 00:19:12,754 and then you need three muscles. 363 00:19:13,514 --> 00:19:13,975 Gotcha. 364 00:19:13,985 --> 00:19:14,395 Gotcha. 365 00:19:15,305 --> 00:19:16,115 Um, okay. 366 00:19:18,304 --> 00:19:22,675 Now, do you need any type of special equipment, um, to put these up or just, 367 00:19:23,105 --> 00:19:30,424 you know, human power, it's basically like an IKEA version of a court, but we 368 00:19:30,424 --> 00:19:32,395 don't forget to send the screws, right? 369 00:19:33,075 --> 00:19:33,585 Oh, yeah, yeah. 370 00:19:33,585 --> 00:19:37,945 So, so it's a very, it's a clickable setup with no tools. 371 00:19:38,205 --> 00:19:41,145 And basically how it works is that when you connect the two points. 372 00:19:41,410 --> 00:19:46,600 First panels like the corner and then you basically Connect the panel with 373 00:19:46,600 --> 00:19:52,379 the leg because we have legs around the court Then you have the first setup and 374 00:19:52,399 --> 00:19:57,590 then you just continue Panel by panel and securing it with the leg to the ground 375 00:19:57,870 --> 00:20:02,560 and when the leg is secured to the ground There you get the stability of the court. 376 00:20:03,540 --> 00:20:04,050 Gotcha. 377 00:20:04,169 --> 00:20:04,419 Okay. 378 00:20:04,419 --> 00:20:06,610 So how many courts of these you have? 379 00:20:06,669 --> 00:20:10,530 Oh, well, you know Through the world how many courts you have out there? 380 00:20:11,035 --> 00:20:15,845 Yeah, so basically we have, uh, 160, uh, we've done 160 381 00:20:15,845 --> 00:20:18,555 installations in 18 countries. 382 00:20:19,145 --> 00:20:21,935 And it's going to be soon 20 countries. 383 00:20:23,705 --> 00:20:28,175 And the fun, the fun part, I think, is that, you know, we come from Sweden. 384 00:20:28,415 --> 00:20:30,055 It was a crazy boom. 385 00:20:30,715 --> 00:20:33,144 We ended up in an overgrowth. 386 00:20:33,354 --> 00:20:37,434 I think that we had 4, 000 quotes over a period. 387 00:20:37,475 --> 00:20:40,265 I think it's down to like maybe 2, 500. 388 00:20:40,995 --> 00:20:45,125 But what's very interesting from my perspective is to see the growth 389 00:20:45,135 --> 00:20:51,294 of Padel In, in, uh, in all of the countries outside and only in the 390 00:20:51,415 --> 00:20:57,215 UK, like in London area, we have 14 courts in the London area within St. 391 00:20:57,215 --> 00:20:57,285 Paul. 392 00:20:58,555 --> 00:20:58,965 Wow. 393 00:20:59,624 --> 00:20:59,914 Okay. 394 00:20:59,925 --> 00:21:06,494 So do you have any courts on here in the U S we have within three weeks, we are going 395 00:21:06,495 --> 00:21:11,845 to assemble our first court in New York at the West side tennis club, which is an 396 00:21:11,855 --> 00:21:14,595 iconic place, uh, for the tennis lovers. 397 00:21:15,070 --> 00:21:19,129 Uh, hosted, I think 60 years open, uh, and some Davis cup as well. 398 00:21:20,030 --> 00:21:20,420 Wow. 399 00:21:20,420 --> 00:21:21,480 That that's amazing. 400 00:21:21,480 --> 00:21:23,070 I hope you get one down here in Florida. 401 00:21:23,480 --> 00:21:27,649 I'd love to actually see it and play on it and see how, you know, how it plays. 402 00:21:27,679 --> 00:21:30,079 You know, I've played battle, you know, three, four times a week. 403 00:21:30,079 --> 00:21:31,700 I'm dying to see how. 404 00:21:32,065 --> 00:21:33,075 That court place. 405 00:21:33,455 --> 00:21:34,004 Um, okay. 406 00:21:34,004 --> 00:21:36,195 So let's talk about, um, costs. 407 00:21:36,215 --> 00:21:38,254 Uh, how much does one of these things cost? 408 00:21:38,294 --> 00:21:42,585 Um, uh, how long will it take to get delivered to your location? 409 00:21:42,685 --> 00:21:45,325 Um, and do you guys have a warehouse here in the US? 410 00:21:45,864 --> 00:21:48,075 Yeah, all good questions. 411 00:21:48,115 --> 00:21:52,625 Uh, the cost of a court is 41, 000. 412 00:21:53,345 --> 00:21:53,715 Okay. 413 00:21:54,415 --> 00:22:00,585 Uh, and it's basically connected to, uh, with the delivery of. 414 00:22:01,155 --> 00:22:10,275 Uh, I would say four weeks, depending, because, uh, the ship itself, we're 415 00:22:10,275 --> 00:22:12,085 shipping from Alicante in Spain. 416 00:22:13,169 --> 00:22:19,890 And the journey there is only like one week, but it's all about how to 417 00:22:19,890 --> 00:22:25,259 get a slot, uh, in, in the container business, because the container by, 418 00:22:25,499 --> 00:22:30,939 you know, every week, it's different story of both costs and also timing. 419 00:22:31,979 --> 00:22:36,629 So when we, when we sell our courts to the States or overseas, uh, we 420 00:22:36,629 --> 00:22:40,760 give the right expectancy of, uh, getting the client to confirm. 421 00:22:41,229 --> 00:22:47,070 But also when they are confirmed, we can find out like the delivery time, uh, 422 00:22:47,310 --> 00:22:51,440 over to the question of like, how are we going to build up our market in the U S? 423 00:22:51,970 --> 00:22:57,389 Um, that's the like billion dollar question for many, but because, um, there 424 00:22:57,389 --> 00:23:02,799 are very few manufacturers that wants to start heavily without having, uh, 425 00:23:02,839 --> 00:23:06,360 the right number, um, you know, secured. 426 00:23:06,730 --> 00:23:08,380 Um, and. 427 00:23:08,660 --> 00:23:12,480 Therefore, it's all about building up storages, whereas our strategy 428 00:23:12,480 --> 00:23:16,690 is that we are, we're activating resellers and distributors in the U. 429 00:23:16,690 --> 00:23:24,180 S., um, basically having them to have one or three or five courts, uh, whereas 430 00:23:24,180 --> 00:23:29,430 we're going to have, uh, many resellers, um, that is going to be representing 431 00:23:29,430 --> 00:23:31,730 us, having us in their portfolio. 432 00:23:32,105 --> 00:23:36,055 Uh, because the main number, I mean, the number one purpose for us being there 433 00:23:36,385 --> 00:23:38,575 is how, how can we activate an area? 434 00:23:38,785 --> 00:23:45,364 How can we, you know, be, be actually the ones that make this sport more 435 00:23:45,364 --> 00:23:50,244 accessible instead of waiting for permits, for finance, and, and 436 00:23:50,254 --> 00:23:51,955 getting the longer journey around. 437 00:23:52,715 --> 00:23:53,645 Well, that's a good question. 438 00:23:53,665 --> 00:23:58,605 Um, finance, you guys have finance for, for the, for the courts. 439 00:23:59,905 --> 00:24:00,785 Do you guys provide that? 440 00:24:01,264 --> 00:24:02,784 The finance would be leasing. 441 00:24:03,465 --> 00:24:03,715 Yeah. 442 00:24:03,715 --> 00:24:07,544 Leasing or financing about, do you guys have a third party company that does that? 443 00:24:07,545 --> 00:24:09,694 Yeah, we do. 444 00:24:09,735 --> 00:24:13,485 But you know, due to the world economics right now, uh, it's 445 00:24:13,485 --> 00:24:18,563 not, uh, the perfect ideal for the customers back in the days when we 446 00:24:18,563 --> 00:24:21,464 started, I was, I would say 80, 90%. 447 00:24:21,985 --> 00:24:24,284 Of the deals were made with leasing. 448 00:24:25,875 --> 00:24:31,394 But right now the interest rates, uh, and also the, uh, sort of security that 449 00:24:31,394 --> 00:24:37,095 you need to have, uh, it's not often, uh, as applicable as it was some years ago. 450 00:24:38,674 --> 00:24:40,324 So what's next for instant Padel? 451 00:24:40,394 --> 00:24:43,955 I mean, what, what's the goal for instant Padel in the next few years? 452 00:24:44,885 --> 00:24:45,195 Yeah. 453 00:24:45,195 --> 00:24:50,144 I mean, I, I got like, I got a baby is the Padel. 454 00:24:51,510 --> 00:24:55,179 Pursued an idea that I really loved because it was all about how can 455 00:24:55,189 --> 00:24:57,310 we, uh, make it more accessible? 456 00:24:57,700 --> 00:25:01,739 How can we make a social impact about broadening the sport and getting people 457 00:25:01,740 --> 00:25:04,260 to try sports, uh, at certain areas? 458 00:25:04,600 --> 00:25:06,709 How can we make the sport more central? 459 00:25:06,979 --> 00:25:09,560 I mean in Europe people drive like 30 minutes, right? 460 00:25:10,230 --> 00:25:16,275 Um during this journey, uh, my passion have grown for Uh, the activity and 461 00:25:16,305 --> 00:25:18,815 the activation rather than Padel only. 462 00:25:19,285 --> 00:25:22,955 So we're actually launching now something called instant courts. 463 00:25:23,304 --> 00:25:28,355 And that is because if we did, if we just changed the flooring of our cage, 464 00:25:28,634 --> 00:25:33,034 we can have basketball and soccer, uh, and all of a sudden have a lot 465 00:25:33,034 --> 00:25:35,085 of sports being played at our cage. 466 00:25:35,345 --> 00:25:35,695 Right. 467 00:25:36,625 --> 00:25:41,965 So my future is all about getting people, I mean, building dream team of 468 00:25:41,995 --> 00:25:46,475 circuits of people that are passionate about making social impact, getting, 469 00:25:46,524 --> 00:25:51,814 you know, getting land and space that is not used and making sure that they 470 00:25:51,825 --> 00:25:54,235 get used with our, with our solution. 471 00:25:55,350 --> 00:25:56,570 Wow, that, that's great. 472 00:25:56,760 --> 00:26:00,810 I mean, especially the multi sport, I'm seeing that more and more, um, 473 00:26:00,820 --> 00:26:04,860 being able to play basketball, you know, uh, Pat the Padel, volleyball, 474 00:26:04,869 --> 00:26:07,640 all those multiple sports is what I, what I can see in residential. 475 00:26:07,850 --> 00:26:09,559 Now, you said you had 160 courts out. 476 00:26:09,790 --> 00:26:11,570 Is that in a residential or commercial? 477 00:26:11,580 --> 00:26:12,800 What is the ratio there? 478 00:26:12,839 --> 00:26:14,670 Oh, I, I don't know. 479 00:26:14,759 --> 00:26:19,300 I mean, we sell like two to four courts here and there. 480 00:26:19,774 --> 00:26:25,314 Like if a client asked me like, Hey, I have a site, I have a long term, uh, site 481 00:26:25,344 --> 00:26:27,495 with, I want to build six, eight courts. 482 00:26:27,764 --> 00:26:32,965 I actually recommend them to go with the traditional courts because then, 483 00:26:33,294 --> 00:26:39,405 uh, then our Advantages are basically gone, but a lot of existing business that 484 00:26:39,405 --> 00:26:44,754 want to add something to their, like, if it's a hotel or university or, you 485 00:26:44,754 --> 00:26:50,585 know, their site, uh, we install like one to four courts, um, as an addition 486 00:26:50,585 --> 00:26:56,665 to, so, um, the normal, I would say like in the UK, they have like two to 487 00:26:56,665 --> 00:26:59,635 four courts that is sort of a venue. 488 00:27:00,155 --> 00:27:03,645 But not more because, uh, then you can just build traditional. 489 00:27:04,745 --> 00:27:04,765 All right. 490 00:27:04,765 --> 00:27:04,955 Right. 491 00:27:04,965 --> 00:27:07,645 So you're doing more commercial, commercial stuff then? 492 00:27:08,105 --> 00:27:08,485 Yeah. 493 00:27:08,754 --> 00:27:09,735 And I think, yeah. 494 00:27:09,735 --> 00:27:13,915 And I think that like, I'm really after the councils, the partner creations 495 00:27:13,964 --> 00:27:19,455 and the communities, but they really, really hard to, to work and get into, 496 00:27:19,465 --> 00:27:22,045 like, I'm not going to give up, right. 497 00:27:22,085 --> 00:27:22,335 But. 498 00:27:22,860 --> 00:27:26,000 It's really taking a long time and everybody just say 499 00:27:26,000 --> 00:27:27,719 yes, but nothing happens. 500 00:27:27,720 --> 00:27:30,629 So that is my main mission. 501 00:27:30,729 --> 00:27:36,389 It's like to really get them to understand how many, how many sites we have out there 502 00:27:36,690 --> 00:27:39,199 that is not used or is really bad, right? 503 00:27:39,850 --> 00:27:43,380 Why can't we just make sure to get operators to get access to that so they 504 00:27:43,380 --> 00:27:44,530 can get some activity in line there? 505 00:27:45,250 --> 00:27:49,590 Yeah, maybe that's part of uh the business, you know, uh being able to Have 506 00:27:49,590 --> 00:27:53,609 somebody have that information to help people, uh get into those those areas 507 00:27:53,610 --> 00:27:57,200 because that's that's kind of key, you know Yeah, somebody doesn't experience 508 00:27:57,639 --> 00:28:02,630 nose Padel Knows where to get a court from you, but really doesn't know the 509 00:28:02,630 --> 00:28:08,080 process of trying to uh work with a town Um in the park And put a core up 510 00:28:08,080 --> 00:28:10,070 there and maybe they go down there. 511 00:28:10,070 --> 00:28:13,790 He talked to him and then it's kind of like a dead end for them, you know? 512 00:28:14,390 --> 00:28:14,560 Yeah. 513 00:28:14,560 --> 00:28:17,370 I mean, also like if you look at all the car, if you look at all the 514 00:28:17,370 --> 00:28:22,210 car parking operators, they have so many spaces that are not, they're 515 00:28:22,240 --> 00:28:26,780 not using, and they are so open to rev shares because they just want to 516 00:28:26,780 --> 00:28:30,670 commercialize that space, but they can't lease it out for more than two years. 517 00:28:31,670 --> 00:28:32,080 Right. 518 00:28:32,310 --> 00:28:36,239 So in that sense, if you look at an operator side in the US for instance, 519 00:28:36,239 --> 00:28:41,429 also Europe, they need to like get funding of like, you know, 2 million, 520 00:28:41,820 --> 00:28:45,239 3 million, $5 million pre money. 521 00:28:45,834 --> 00:28:50,514 To hope for getting back that back in three to five years, right? 522 00:28:50,804 --> 00:28:54,574 So there's a different type of place and I think that What what's essential to 523 00:28:54,574 --> 00:28:59,905 understand is that I don't see myself as a challenger or a competitor to other 524 00:29:00,014 --> 00:29:05,004 courts out there We're just a perfect alternative for the perfect suited place. 525 00:29:05,014 --> 00:29:09,594 So Uh, i'm not here to say that this court is the best in the world You have to 526 00:29:09,594 --> 00:29:14,645 use it, but it's a damn good alternative when you can't use the other options. 527 00:29:15,525 --> 00:29:18,215 I think you're right I think that that's really smart. 528 00:29:18,565 --> 00:29:20,665 I mean, um, okay. 529 00:29:20,875 --> 00:29:23,535 Um, Christopher, thank you for coming on, uh, Padel Smash. 530 00:29:23,535 --> 00:29:26,375 Is there anything else you want to talk about before, uh, we close this out? 531 00:29:27,155 --> 00:29:32,525 No, I just, uh, want to give you a shout out and your partner because I met you 532 00:29:32,525 --> 00:29:36,875 guys at Wreck It X and I think that there was like, uh, The best energy 533 00:29:36,924 --> 00:29:38,585 that I got from the whole three days. 534 00:29:38,594 --> 00:29:42,114 So I really, really like what you guys are doing at Ultra. 535 00:29:42,145 --> 00:29:44,275 And I really like what you guys are about. 536 00:29:44,275 --> 00:29:45,915 So just happy to be here. 537 00:29:46,465 --> 00:29:46,834 Thank you. 538 00:29:46,834 --> 00:29:47,175 Thank you. 539 00:29:47,175 --> 00:29:51,125 Julian would be here, but he had another, um, obligation at the time. 540 00:29:51,205 --> 00:29:52,824 Um, but I'll let him know that. 541 00:29:52,824 --> 00:29:52,974 Okay. 542 00:29:53,004 --> 00:29:54,225 Christopher, thank you so much. 543 00:29:54,264 --> 00:29:55,794 Um, and I want to wish you all the luck. 544 00:29:55,794 --> 00:29:56,175 Okay. 545 00:29:56,564 --> 00:29:58,574 We are all things battle.