India's Northeast millionaires have BS detectors. Wealth managers are learning that the hard way

India's Northeast has always had money. Wealth managers are only now showing up to court it, and finding the welcome chillier than expected.

Post-GST, a wave of newly banked business wealth is looking for a home. Sophisticated products like AIFs, PMS, bonds, are finding takers.

But Northeastern millionaires play by different rules.
They don't respond to cold calls. They don't trust outsiders easily. And they have little patience for managers who can't answer basic questions.

So what does it actually take to win a client here — and why are so many wealth managers still getting it wrong?

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Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

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