Paris Talks Marketing

Meet Praval Singh, Vice President, Marketing & Customer Experience at Zoho. The brand provides a powerful suite of software that helps you run your entire business.

Here are the highlights:
- To scale, you need to build something you take pride in and invest in people. Nurture and support talent, invest in research and development, and listen to user feedback.
- Companies subscribe to different vendors and at the end of the day it all adds up to a big check. In case of cost per user, and for companies that are growing, it can get quite expensive. Then there are the issues with integrations, usage, reporting, and onboarding. This is where Zoho comes in.
- Marketing software bundles come down to product marketing. Every product has its own marketing team that communicates the value proposition, while the brand marketing team works on Zoho's overall brand.

Tune in and enjoy!

Show Notes

Meet Praval Singh, Vice President, Marketing & Customer Experience at Zoho. The brand provides a powerful suite of software that helps you run your entire business. Here are the highlights: - To scale, you need to build something you take pride in and invest in people. Nurture and support talent, invest in research and development, and listen to user feedback. - Companies subscribe to different vendors and at the end of the day it all adds up to a big check. In case of cost per user, and for companies that are growing, it can get quite expensive. Then there are the issues with integrations, usage, reporting, and onboarding. This is where Zoho comes in. - Marketing software bundles come down to product marketing. Every product has its own marketing team that communicates the value proposition, while the brand marketing team works on Zoho's overall brand. Tune in and enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!