The 80/20 Principle states that results will never be evenly distributed. A minority of your donors have the potential to give much more than the majority. Of course, many charities treat major donors differently, but we’ve found that within a file of individual donors giving at lower levels (or event participants), The 80/20 Principle still holds true.
If we look for it, this is a wonderful opportunity to better serve your most valuable supporter relationships and grow income.
Craig Linton is an author, trainer and individual giving specialist with 20 years’ fundraising experience. In this episode, Craig and Rob explore ways to escape the common pitfall of ‘one size fits all’ stewardship and share ideas to help you grow income by finding and serving the top 20% with the highest potential.
A podcast for fundraisers who want ideas, examples and inspiration to help you raise more money for your charity or non-profit.
Rob is an author and award-winning fundraising trainer. Each week he and his guests share examples of successful fundraising, as well as lots of practical tips to help you apply these techniques in your own job.