Paris Talks Marketing

Today I sit down with Viren Kapadia, President and CEO of Learning Management System (LMS) Gyrus Systems (http://gyrus.com), which he acquired in 2009.

The $31 billion corporate learning industry was growing at 11% per year *before* the pandemic. This year, all bets are off, and Gyrus has impressively managed to grow even faster than the white hot market it operates in.

In the age of remote work and heavily restricted travel, 2 trends have greatly stimulated the growth the LMS market this year:
(1) Service-based companies that traditionally relied on face-to-face training now urgently need a remote training platform to continue onboarding employees and training them on their standard operating procedures (SOPs).
(2) Professional trainers who used to fly around the world training teams are now grounded and must deliver their content through new remote platforms.

Viren and I talk about how people shop for, evaluate and ultimately decide on which LMS to buy. ROI from a LMS investment is measured less by revenue and more by employee productivity and happiness. This makes the LMS one of the most important software decisions a company will make -- and this year that decision is more important than ever before.

Enjoy!

Show Notes

Today I sit down with Viren Kapadia, President and CEO of Learning Management System (LMS) Gyrus Systems (http://gyrus.com), which he acquired in 2009. The $31 billion corporate learning industry was growing at 11% per year *before* the pandemic. This year, all bets are off, and Gyrus has impressively managed to grow even faster than the white hot market it operates in. In the age of remote work and heavily restricted travel, 2 trends have greatly stimulated the growth the LMS market this year: (1) Service-based companies that traditionally relied on face-to-face training now urgently need a remote training platform to continue onboarding employees and training them on their standard operating procedures (SOPs). (2) Professional trainers who used to fly around the world training teams are now grounded and must deliver their content through new remote platforms. Viren and I talk about how people shop for, evaluate and ultimately decide on which LMS to buy. ROI from a LMS investment is measured less by revenue and more by employee productivity and happiness. This makes the LMS one of the most important software decisions a company will make -- and this year that decision is more important than ever before. Enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!