CIM Marketing Podcast

When creative production becomes as simple as writing a prompt, does the human touch become a luxury or a relic? In this episode, we're joined by CIM Course Director and AI specialist Steph Inez Matthews, and Creative Innovation Lead at VCCP, Peter Gasston as they debate whether AI is truly democratising design or simply saturating our feeds with "slop".

In this clip from our upcoming episode, Steph and Pete discuss why access to powerful technology doesn't automatically translate into becoming a YouTube star, arguing that tools alone cannot replace vision.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast
PG
Guest
Peter Gasston
Creative Innovation Lead, VCCP
SM
Guest
Steph Inez Matthews
Course director, CIM

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.