Incentivizing Referrals, AMAs & Surveys to Improve, and Why Scaling Is Messy

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In episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree.

(1:21) Expanding The Content Team
(3:11) Get Your Beginner Reps In
(5:49) Small Changes Over Changing Strategy
(8:13) Utilizing AMAs For Improvement
(13:22) The Value of a Referral Program
(16:16) How We're Increasing Operational Complexity
(22:34) Optimizing Our Back-End Email
(26:15) Grab The Low-Hanging Fruit
(30:07) The Best Businesses Create Systems To Talk To Every Customer
(31:34) Scaling Will Feel Messy
(32:36) Have Patience For Progress 

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• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

What is The Espresso Hour?

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!