My guests today are Ashley Budd and Dayana Kibilds. Ashley is the director of marketing operations at Cornell University. Day is a strategist at Ologie which is a marketing and branding agency focused on educational institutions.
Ashley and Day are co-authors of a new book that is forthcoming about emails. Writing effective emails that people actually want to read and respond to and take action from. If you’ve ever wanted to know how to optimize your institution’s email newsletter to alumni, or emails to prospective students… and how to meet those people where they’re at with empathy and personality and clarity… You’ve come to the right place.
In this episode we talk about
- An actionable template for writing everyday emails that get results based on the F Email method.
- The importance of Writing in a conversational tone.. Even if you’re an ivy league university.
- Personalizing email communications based on where recipients are in your funnel
- How actually upping the frequency of newsletter communications can actually improve your results… counter to the popular belief that we don’t want to bug people.
- Building trust with your email recipients and not breaking that trust with gimmicks
What is Higher Ed Storytelling University?
A podcast dedicated to helping higher ed marketers tell better stories and enroll more students.
Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.